Dates & Locations:June 4, Washington, D.C. • July 23, Minneapolis, MN

September 3, Los Angeles, CA

Franchise DevelopmentSEMINARS 2015

THURSDAY7:30 am Registration Desk Open 7:30 am – 8:00 am Continental Breakfast

8:00 am – 8:30 am Welcoming and Opening Discussion

• The day will begin with introductions and attendees participating in an open discussion to identify “parking lot issues” and challenges they are currently facing that attendees would like addressed during the seminar.

8:30 am – 9:30 am Opening Keynote Speaker

• Hear from a franchisor CEO about their sales program and sales growth strategy.

• Learn what’s working and what hasn’t worked for them and what changes they’re making to ensure continued success.

9:45 am – 10:45 am Lead Generation

• Understanding today’s buyer behavior – why is it changing, what it means for lead generation and how can you compete for buyers’ attention?

• Strategies for delivering increased lead generation – what are the best sources/tactics in today’s recruitment environment? Search engine optimization? Paid search? Directories and portals?

• How do you manage the leads you have coming in and what are the best ways for sorting through those leads to pick the candidates that are the best fit for your system?

10:45 am – 11:00 am Refreshment Break 11:00 am – Noon Validation

• Why is validation important to consider and how it can help or hurt

• Knowing the truth about what is being said about your brand and how you can find out.

• What drives positive validation and how to increase it?• What to do when there is poor validation and how to

solve it.• How to engage the right candidates.

ICFE CreditsYou may earn 150 Education credits toward the completion of the Institute of Certified Franchise

Executives (ICFE) accreditation by attending a Franchise Development Seminar. For more information about our CFE program contact Rose DuPont at rdupont@franchise.org or 202-662-0771.

This program is specifically designed for franchise development professionals looking to give their sales and marketing programs a boost. If you are responsible for the development of franchise systems and candidate recruitment, this seminar is for you!

PROGRAM DESCRIPTIONIFA’s Franchise Development Seminars are one day sessions designed for franchise development professionals to join experts for a discussion on the latest trends and advancements in their fields. These unique seminars combine expert testimonials with peer-to-peer learning and networking. The day begins with a group discussion of what issues attendees are facing on a day-to-day basis and what they hope to gain from attendance. A session modera-tor will work with attendees on sharing personal experiences and real-life examples to create an open dialogue environment allowing attendees to gain the most beneficial and practical knowledge. Hear from development pros about how they’re using social media and other new technology to help grow their brands. Learn practi-cal legal advice that is applicable to your daily responsibilities and how small changes can have a huge impact. Our Opening Keynote Address, Million Dollar Idea Hour and Networking Luncheon feature top franchise leaders who have successfully grown their businesses and increased their brand recognition with customers. Attendees will get up close and personal with these leaders and walk away with tangible strategies they can use in their own systems. Some past featured speakers include Firehouse Subs CEO, Don Fox, Menchie’s Frozen Yogurt CEO, Amit Kleinberger and Checkers & Rallys’ Restau-rants, President & CEO, Rick Silva. By attending these seminars you’ll have the opportunity to ask questions in an intimate group setting to get real take-home advice you can put to use the next day! This is an excellent opportunity to develop strategic business partnerships, learn what has and hasn’t worked and to hear best practices and lessons our experts wish they’d known when they were getting started.IFA’s Franchise Development Seminars focus on best practices, how-to tips and proven strategies for building your brand with an emphasis on attracting the right candidate for your franchise system. We urge you to get out from behind your desk and join us for an enlightening program designed to help you create a recipe for success for your particular business.

Who Should Attend?

Franchise DevelopmentSEMINARS 2015 SCHEDULE OF EVENTS

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SPONSORS

12:00 Noon – 1:30 pm Networking Luncheon

• Hear from a senior-level franchise executive about the history of their company and what’s worked and what hasn’t worked for them. Learn how they’re using this experience to help shape best practices and make plans for the future growth of their brand.

1:45 pm – 2:45 pm Digital Marketing and New Technologies

• How to implement technology more quickly.• Using technology for non-traditional lead generation.• Demonstration of how technology has been customized

to be more effective.• Hear (and see) real world examples of how sales teams

are using Social Media to their advantage – what are the new tools/platforms franchisors are using to increase brand awareness and generate more leads? Understand the metrics used to measure ROI.

• Learn the latest on web-based technology and databases that are making a difference in franchise sales.

2:45 pm – 3:45 pm Legal Discussion

• Discussion of hot cases and issues that directly impact franchise development.

• Discussion of different scenarios and how their outcome affects sales.

• Item 19.• How to “paper a deal” correctly.

3:45 pm – 4:00 pm Refreshment Break

4:00 pm – 4:45 pm Million Dollar Idea Hour• Attendees will break into groups based on initial

“parking lot issues” list.• Groups will also discuss how that issue is impacting their

growth strategy, what has been tried and whether it’s worked or not.

• Group will give feedback to each person’s issues and share different techniques they’ve used to solve similar problems.

4:45 pm – 5:00 pm Closing Discussion• Summary of Peer Group Discussions and “parking lot

issues”

5:00 pm Seminar Adjourns

SESSION DATES, LOCATIONS & HOTEL INFORMATIONThe 2015 Franchise Development Seminar series offers expert advice to stay current with franchise development issues and what you need to know to stay ahead of the curve. The Fran-chise Development Seminars will be held on the dates listed below. City locations and corresponding meeting venues are also indicated. IFA has reserved a block of rooms for your convenience at each meeting venue. The IFA negotiated room rate is listed along with the hotel telephone number so you may contact the hotel directly to make your reservation.

June 4 Washington, D.C. Marriott Marquis901 Massachusetts Ave NWWashington, DC 20001Reservations: (202) 824-9200Room Rate: $229 single/doubleCut-off Date: May 15, 2015 (or when the IFA room block is filled)

July 23Minneapolis, MNThe Marquette Hotel 710 S Marquette AveMinneapolis, MN 55402Reservations: (612) 333-4545Room Rate: $169 single/doubleCut-off Date: July 1, 2015 (or when the IFA room block is filled)

September 3Los Angeles, CA Crowne Plaza 100 N. Harbor DriveRedondo Beach, CA 90277Reservations: (310) 318-8888Room Rate: $179 single/doubleCut-off Date: August 11, 2015 (or when the IFA room block is filled)

SCHEDULE OF EVENTS

IFA’s 2015 Franchise Development Seminar Series 1900 K Street, NW, Suite 700 Washington, DC 20006 Telephone 202/628-8000 Fax 202/628-0812 www.franchise.org

Fee includes course instruction and materials, continental breakfast, lunch and refreshment breaks. Please complete one form per person. A $50 processing fee will apply for on-site registration.

Please register me for the following Franchise Development Seminars:

o June 4, Washington, D.C. o July 23, Minneapolis, MN o September 3, Los Angeles, CA

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Registration FeesPlease mark the appropriate box to indicate your participation and fees (registration fees are per person):

o IFA Member ..................................................................................................................................................................................$425 $ _______________

o Additional Attendees from the Same Company (IFA Member) for Same Program/City ..................................$395 $ _______________

o Non-Member ...............................................................................................................................................................................$825 $ _______________

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CANCELLATION POLICY: Full Refunds (minus a $50 administration fee) will be granted for registrations cancelled at least 14 days in advance of the seminar you are attending. A 50% refund (minus a $50 administration fee) will be provided for registrations cancelled 7-14 days in advance. No refunds will be permitted for cancellations less than 7 days in advance or for “no shows.” All requests for cancellations must be made in writing. Substitutions are permitted at any time.

Complete and return payments to:

Franchise DevelopmentSEMINARS 2015

REGISTRATION FORM