2 France Telecom Group & PF7 OCEAN consortium confidential

Typical CDN deployment for online content delivery

OCEANContext and challenges Tremendous evolution of online multimedia content delivery

+ 50 to 60% traffic volume growth per year the last 5 years Key role of CDN players in the Internet

1/3 of all Internet traffic delivered through a CDN ... And shortcomings

o QoS and network cost in the “CDN last mile”o Lack of Openness in Content Delivery Systemso Business challenges

3 France Telecom Group & PF7 OCEAN consortium confidential

OCEANProject Objectives (1/2)1) Go-to market strategy (WP2)

– Shape the evolution of business models and regulation on the content distribution value chain in order to give incentive for investments and new ways of consuming audiovisual contents over Internet

2) Open ContEnt Aware (OCEAN) Architecture (WP3)– Shape the evolution of Content Distribution Architectures, in line

with regulation context, end-users expectations and providers requirements

– A new OPEN architecture to foster multi-vendor solutions, cut down content delivery cost and give better investment incentives for European players

4 France Telecom Group & PF7 OCEAN consortium confidential

OCEANProject Objectives (2/2)3) Technical innovations on key building blocks (WP4 &

WP5)– Popularity tracking and caching algorithm, content aware

congestion control, distributed delivery systems4) Experimentations (WP6) and dissemination (WP7)

Key words : multimedia content, open architectures, content distribution networks (CDNs), broadband access, caching, learning algorithms, scalable video coding (SVC), content-aware network coding, large-scale validation, sustainable business models

5 France Telecom Group & PF7 OCEAN consortium confidential

OCEANWork Package List

WP1

: Pro

ject

Man

agem

ent

WP2: Service Definition & Economics

WP3: Architectural framework

WP6: Experimental validation and Proof of Concept

Usage of services Business modelsand scenarios

Servicesand offerings

Architecturalframework

Algorithms forhighly dynamic anddistributed caching

Popularity distributionestimation

Optimizing andadaptive caching

Definition ofevaluationscenarios

Componentimplementationand integration

Emulation drivenexperimentation

Field trial validation

WP7: D

issemination

WP5: Highly distributed andadaptive Content Delivery

WP4: Optimized and Dynamic Caching

Media-awarecongestion control

Ocean mediadelivery system

Content-awarehighly distributedmedia delivery

6 France Telecom Group & PF7 OCEAN consortium confidential

OCEANConsortium

France Telecom (Coordinator) France TelcoAlcatel-Lucent Belgium IndustryIBBT Belgium Research instituteIdate France Market Intelligence, SMEN2NSoft (Inria spin-off) France Research SMEPriSM (Univ. Versailles) France UniversityFraunhofer HHI Germany Research InstituteTelekomunikacja Polska Poland Telco and CDN service providerEuropean Broadcasting Union (EBU ) Switzerland Content Providers

7 France Telecom Group & PF7 OCEAN consortium confidential

OCEANBudget and planning• Budget: 39 MY, 4,8 M€ (3.1 M€ funded by the EC)

• Start Date: February 2010 • Project Duration: 3 Years

WP2

WP3

WP4

WP6

M0 M12 M24 M36

M21

Architecture design

Technicaluse case

Phase I Phase II

LibraryPoC

Emulationtests

Fieldtrial

Emulationtests

WP5

Librarystable

Architecturalrequirements

Servicerequirements

Serviceuse case

Serviceuse case

Simulationtests

Simulationtests

Technicaluse case

Simulationtests

Simulationtests

Architecture design

Componentdesign

Componentdesign

France Telecom Group & PF7 OCEAN consortium confidential

Question & Answers

Thank you