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FramesSubjective – Cultural – Structural – Post Modern

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The Subjective Frame The Subjective Frame refers to a person’s personal

perspective or opinion, particular feelings, beliefs, and desires. It is about looking at something and deciding if you like it or if you don’t based mostly on emotion and individual preference. Think about how the artwork makes you feel when you look at it and consider your own individual reaction in comparison with others. Everyone likes different things and that is what makes us unique. When we look through the Subjective Frame, we are looking from our own point of view.

Describe what you see in the artwork? Describe how you feel? What does it remind me of? What do others see in the piece?

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The Subjective FrameThis artwork makes people feel excited by it’s bright colours.

•    The same colours as coca cola – these canvases evoke the same feelings of excitement that a consumer feels when purchasing a mass produced product

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The Cultural Frame The Cultural Frame is about the values of the culture in

which the work of art was created. Culture can be understood as ideas that are held by different groups of people. Through this frame we look at how artists are influenced by ideas of nationality, religion, gender, class, art movements, fashion and politics. Don’t just think about culture as a person’s background -  think about about culture as a group of people who share the same values or beliefs. If we view an artwork from a cultural point of view, we are looking at the shared values, attitudes or ideas behind the artwork

Can you tell what time period or culture the piece belongs to? Describe what the work reveals about that culture or society? What style or movement does the work belong to? Describe stylistic influences

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The Cultural FrameThe bright colours and use of print media were key features of the 1960s pop art movement.

•    The pop artists valued work that imitated consumer society and played with ideas of originality and the reproduction.

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The Structural Frame Through this frame, wet photography, video and digital imaging

may be thought to be about, and to represent, a visual language as a symbolic system: a system of relationships between signs and symbols that are read and understood by artists and audiences who are able to decode the texts. From this view, meaning is understood in relation to the social perspective of the community out of which it grows.

From this view meaning is understood in terms of the relationships of

symbols used to refer to the world. Through this system, ideas are circulated and exchanged.

Describe the materials and techniques. Describe the elements and principles used in the composition. Describe the materials and techniques used in the creation of the work?

Elaborate on how this contributes to the meaning of the work

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The Structural Frame   The red and white colours are typical colours of advertising.

•    Thirty-two canvases, each measuring 20  inches in height × 16 inches in width.•    Each canvas is one of the soup varieties available at the time for purchasing

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The Postmodern Frame Through this frame, photography, video and digital imaging

may be thought to be about, and to represent, ‘texts’ that reconfigure and question previous texts and current narratives. These are woven together through such things as irony, parody and quotation.

From this view meaning is attained through critique, exposing the patterns of authority and the assumptions of mainstream values to reveal inconsistencies, uncertainties and ironies.

Have any images been appropriated and re-contextualized? Elaborate on the meaning the work has today, or in the context of

recent news

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The Postmodern Frame32 Cans uses the appropriation of a mass produced product to make a statement about consumer society.

•    The work challenges perceptions of fine arts.