frakture demo slides 4.1
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Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Your Engagement Army
Who We Are >Chris Lundberg Co-Founder, CEO Geek with People Skills. I build highly scalable technology that people actually need to do their jobs better and scalable companies to support them.
April Pedersen Co-Founder Social Entrepreneur addicted to helping people figure out how to use technology for meaningful engagement. Leader, organizer, marketer, rabble rouser.
Together we have :
Founded and ran $9M SaaS CRM and Communications Platform with 2000 clients and 70 staff.
Founded and ran a nonprofit SaaS to make technology accessible to small and mid-sized charities.
We are : Experienced Tech & Social Entrepreneurs who enjoy major disruption in industries & helping groups grow and better engage with their audiences. We're all about the Action.
65% of Organizations say that integrating
multiple data sources is a challenge
The Problem >
DATA
Marketing is being transformed due to the flood of data. Harnessing that power is still a problem. Aggregating data ACROSS channels and technologies is hard.
Data Sources:
TOO many channels, too many data sources
#1
The Problem >
Source: http://blog.neolane.com/conversational-marketing/big-data/
> Lack of Human Resources > 140,000-190,000: Shortage by 2018 of people with deep analytical skills among US Companies
!> Benefits are tangible, but not always obvious !> Lack of good, easy cross-channel modeling tools
Good analytics take a LOT of work
> Turn data into something: Relevant, Timely, Contextual, Personal – A fancy dashboard is insufficient !
> Being an expert in each of these channels is impossible
Turning insight into actionOnce you HAVE good analytics, implementing and getting to real engagement is hard
= 1500
= 190,000
2018 Data Analyst Shortage
#2
#3
Tools that do all three of these things well and make it simple do not exist
First: The Segmentation Engine
Channels
API
3rd Party DATA
Amazon RedshiftWarehouse
PredictionStatistics
Modeling
The REAL Problem >
Channel Expertise, Data Integration,
& TIME
Our Solution - Bots! >
Frakture Bots
Programs and scripts that interact with you, and expand your team into an Army
Frakture BotsChannel Bots
Chatter Bots
Data Bots
Worker Bots
Interact with your existing databases, CRM, CMS, spreadsheets, etc.
Listens to social media data, helps you produce and distribute messages
Load and manipulate data in the Segmentation Engine. Run models, cut segments, resolve identities, calculate statistics
Streamlines work for all the other bots. FTP, GZIP, ZIP, mv, ssh, scp,etc, etc, etc, etc.
Business Intel Squad
Multichannel Dashboards, Statistics, Visualization
Production Squad
Email / Online Ad / Social / Direct Mail Assistants !
Standardize workflows across systems
Integration Squad
Deduplicate and transfer data between multiple systems
Segmentation Squad
Treat customers and members differently