FRAGRANCESA personal story…

Julia IgonkinaJanuary 2017Marketing Professional and Fragrances Enthusiast

FRAGRANCES A PERSONAL STORY…

• There is no woman in the world who wouldn’t like fragrances. You can have a signature scent or many of them suitable for every day, activities, colour, clothes, emotion and occasion…

• What is unchangeable is the fact that your fragrance choice definitely reflects your personality, who you are, what you do or who you are in a mood to be today…

• The purpose of this presentation was to reflect various female personalities through a fragrance and it’s features

• You can’t smell it, but you can definitely imagine it while reading• Enjoy!

WHAT DOES 2017 SMELLS LIKE - THE UPCOMING TRENDS

• Product innovations and trends are expected to propel the global fragrances and perfumes market to $51 billion by 2022

• Individual expression plays a large role in current fragrance trends, with bespoke products and variety leading the way into 2017

• Customized fragrances: Personalization has emerged as a hallmark of many niche brands.

• Natural scents: Consumers pay closer attention to the ingredients and processes used to make beauty products. Essential oils’ antioxidant, anti-aging, and other properties are attractive to consumers

• Unisex: Women want to express their personality beyond traditionally feminine fragrances and branch into more masculine notes

WHAT COULD BE YOUR SECRET WEAPON - PERFUME PERSONALITY TEST

• http://www.proprofs.com/quiz-school/story.php?title=whats-your-perfect-perfume

• Click and follow this link to find out more about what could be your perfect scent

• Is it floral? Is it woody or fruity?• Done?• Time to move and review 4 different fragrances

LOEWE 001 – A BUSINESS LADY WITH A WHIFF OF SALTY CARAMEL

Bergamot, Italian Tangerine, Pink

Pepper

Egyptian Jasmine, Sandalwood

Amber, Vanilla

Loewe 001 for women is the latest fragrance by Loewe launched in August 2016. It’s perfect for as business lady with it’s simple, yet sleek and slightly masculine bottle design. The perfume itself is light with pure, feminine, floral accords and sophisticated gourmand notes. The special feature is an exclusive amber molecule “Ambar 001” which will wrap your skin in a warm, golden glow.

EAU DE LACOSTE SENSUELLE BY LACOSTE – A QUEEN OF THE NIGHT

Pink Pepper, Blackcurrant

Turkish Rose, Sweet Pea, Gladiolus

Nougat, Amber

A deep blue - coloured bottle filled with sensual aroma for the elegant night out. The blend of pink pepper and blackcurrant top notes evolves towards a sweet deeper heart made of rose, sweet pea and gladiolus. The creamy gourmand notes of nougat and amber make it delicious, but not overpowering .

DAISY DREAM BY MARC JACOBS –A HIPPY GIRL

Blackberry, Grapefruit, Pear

Wisteria, Jasmine, Litchi

White Wood, Musk, Coconut

Daisy Dream by Marc Jacobs was launched in summer of 2014 and one of my personal favorites. This scent is an epitome of youth and femininity, resembling a free, creative, light-hearted hippie girl’s spirit with its bottle decorated with white flowers and sweet fruity-floral notes. The composition tends to create a “blue effect” made of blackberries, pear, blue wisteria, jasmine and coconut water notes.

COCO MADEMOISELLE BY CHANEL- MISS CONFIDENCE

Orange, MandarineOrange, Orange

Blossom, Bergamot

Mimosa, Jasmine, Turkish Rose, Ylang-

Yland

Tonka Bean, Patchouli, Opoponax, Vanilla, Vetiver, White Musk

Coco Mademoiselle by Chanel is an Oriental Woody fragrance for women launched in 2001. This perfume is the winner of award FiFi Award Best National Advertising Campaign / TV 2008. A girl with the hat who is confident, strong, mysterious and definitely knows her strengths. Her personality is shining through citrus, floral, sweet, balsamic, patchouli and rose accords of this scent suitable for day to night wear.