fragrance expert concepts
DESCRIPTION
Pitch DocumentTRANSCRIPT
Contents:
1.00 Existing Units2.00 Updated versions of the existing units3.00 New design concept4.00 Detail5:00 Summery
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1.00 Existing Units
To explore the existing design units and proposed alterations to the manufacture and detailing of the same.Objective is to maintain the existing branding for continued roll out.
Pause Point Table
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Existing Pause Point Table
White solid core laminate to reduce joints linesBlack solid core laminate to reduce joint lines
Alternate Finish - Spray Paint
Plinth
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Existing Plinth
White solid core laminate to reduce joints linesBlack solid core laminate to reduce joint lines
Alternate Finish - Spray Paint
Existing Gondola
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Existing Gondola
White solid core laminate to reduce joints linesBlack solid core laminate to reduce joint lines
Alternate finish - Spray FinishClear shelves bonded removing metal brackets
Existing Counter
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Existing Sales Counter
White solid core laminate to reduce joints linesBlack solid core laminate to reduce joint lines
Alternate finish - Spray FinishClear shelves bonded removing metal brackets
Existing Wall Display
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Existing Wall Display
White solid core laminate to reduce joints linesBlack solid core laminate to reduce joint lines
Alternate finish - Spray FinishLaminated Blocks for shelf support removing bracket
Refined panel selection to front faceSliding Doors
2.00 Updated versions of existing units
To enhance the existing units by way of material change.Presenting a fresher look but maintaining the original scale and concept.
Updated Table
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Existing Table
Updated TableKick plate in Satin Ali. Laminate
Top shelf in 10mm Perspex
Updated Plinth
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Existing Plinth
Updated PlinthKick plate in Satin Ali. LaminateTop shelf in 10mm PerspexLogo location refined
Updated Gondola
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Existing Gondola
Updated GondolaKick plate in Satin Ali. Laminate
Glass stand offs removedSample shelf refinedLogo location refined
White centre board replaced by glassBlack laminate replaced with white
Updated Gondola
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Existing Gondola
Update GondolaKick plate in Satin Ali. LaminateGlass stand offs removedSample shelf refinedLogo location refinedWhite centre board replaced by glassBlack laminate replaced with White
Updated Counter
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Existing Counter
Updated CounterKick plate in Satin Ali. Laminate
Glass shelf and stand offs removedSample display refined
Updated Counter
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Updated CounterKick plate in Satin Ali. Laminate
Glass shelf and stand offs removedSample display refined
Updated Wall Displays
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Existing Wall Display
Updated Wall DisplayKick plate in Satin Ali. Laminate
Sample shelf refinedBlack laminate replaced with White
Light panels to side to be whole side
Laminated Blocks for shelf support removing bracketRefined panel selection to front face
Sliding Doors
3.00 New Design Concept
A fresh look at the existing units offering a clean concept, uses familiar language with material and visual enhancements.
New Design Table
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New Design TableWhite solid core laminate to main carcassAsh veneer goal post to include high level displayView holes to sidesNo Kick plate lifted off floor on feetGlass dia for hero feature
New Design Plinth
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New Design PlinthWhite solid core laminate to main carcassAsh veneer goal post to include high level displayView holes to sidesNo Kick plate lifted off floor on feetGlass dia for hero featureSide pods for sample displayLogo refinement
New Design Gondola
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New Design GondolaWhite solid core laminate to main carcassTwo size options availableAsh veneer goal post to include high level displayView holes to sidesNo Kick plate lifted off floor on feetGlass dia for hero featureMirror back board to larger unit
New Design Counter
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New Design CounterWhite solid core laminate to main carcassAsh veneer goal post to include high level displayView holes to sidesNo Kick plate lifted off floor on feetGlass dia for hero featureLogo refinement
New Design Wall Display
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New Design Wall DisplayWhite solid core laminate to main carcassAsh veneer upright to include recessed displayIlluminated recess for sample bottlesNo Kick plate lifted off floor on feetFrosted perspex blocks for shelf supportBlack laminate replaced with white
Branding awareness
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Background 1White Opel Background lit from behind
Background 4Laminate panel. Bright
Background 2Laminate panel. Pastel
Background 3Brand endorsed back panel
Details 1
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Updated Wall DisplayKick plate in Satin Ali. Laminate
Sample shelf refinedBlack laminate replaced with White
Light panels to side to be whole side
Laminated Blocks for shelf support removing bracketRefined panel selection to front face
Sliding Doors
Details 2
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New Design Wall DisplayWhite solid core laminate to main carcassAsh veneer upright to include recessed displayIlluminated recess for sample bottlesNo Kick plate lifted off floor on feetFrosted perspex blocks for shelf supportBlack laminate replaced with white
Brand Strip
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New Design Brand StripGloss Acrylic strip Colour = BrandVinyl Cut Logo to front. Logo = BrandShelf clips to suit 10.00mm Shelf
5.00 Summery
This document represents our thoughts and ideas regarding the existing units as utilised in the current stores. We recognise that as a concept there are many options available and consider this to be a discussion document to demonstrate our commitment to developing a professional working relationship. In order to arrive at a final design a period of further development will be required.