Frack this! Data mining in your backyard

• Compare data mining to data fracking

• Explain what big data means to small organizations

• Show how stories emerge from messy information

ObjectivesHelping social enterprises to benefit from data strategies

Customer Analysis

Past Performance

Anticipated Behavior

Correlations

Process Improvements

Early AdoptersDisaster Response for the Red Cross

Know who

cares.

Constituents Funders Government

Defines context through lateral integration

Reflects a position in the marketplace

Offers regulatory context for data strategies

Mosaic Effectsservices

Don’t tell me. Show me.

Data

Channels

Context

Perception

Aspiration

Articulation

For Details

Renoir Pope

Laura Hermann

@info_doInformation ArchitectIndustrial Mediumwww.industrialmedium.com

@lillauSenior Vice President Potomac Communications Groupwww.pcgpr.com