fox_mrmagoriums
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20th Century Fox - Mr Magoriums Wonder Emporium
10/29/2007 - 11/19/2007
Campaign Summary Report
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Mr Magoriums Wonder Emporium
Campaign PerformanceTotal Campaign Performance
Eyeblaster Data Total Eyeblaster Benchmark
Served Impressions 20,129,385
Average Dwell Time 2.00
Interaction Rate 51.07 %
CTR 0.27 % CTR Rich Media:
0.27%
CTR Std Banner:
0.11%
Clicks 53,918
Unique Impressions 7,015,012
Average Frequency 2.87
Unique Interacting Users
3,867,043
Unique Clicking Users 51,203
Video Start Rate 77.80 % 14.52%
Unique Video Viewers 5,455,959
Expansion Rate 13.20 % 11.26%
Unique Expanding Users
974,431
* The Summary Presentation data appears in GMT -5 EST
**Publishers with more than three percent of the total Served Impressions appear in the pie chart. 'Other' represents the remaining publishers.
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Mr Magoriums Wonder Emporium
Creative Samples
Ad Name Publisher Site(s)
Magorium 300x250 Expandable fri Fandango, Neopets
Magorium 300x250 Expandable Nov Neopets, MSN.com
Magorium 300x250 Expandable Now Fandango
Magorium 728x90 Expandable Fri Nickelodeon, National Review Online
Magorium 728x90 Expandable Nov MSN.com, Nickelodeon, AOL Service - Internal Client Pages, Hollywood.com, Fandango, National Review Online
Magorium 728x90 Expandable Now Nickelodeon, National Review Online, MSN.com
Margorium 160x600 Polite fri vid Nickelodeon
Margorium 160x600 Polite Nov AOL Service - Internal Client Pages, Fandango, Hollywood.com
Margorium 160x600 Polite nov vid MSN.com, Nickelodeon
Margorium 160x600 Polite Now MSN.com
Margorium 160x600 Polite now vid MSN.com
Margorium 300x250 Polite Nov Yahoo!, MSN.com
Margorium 300x250 Polite Now MSN.com, Yahoo!
Margorium 728x90 Polite Fri Neopets
Margorium 728x90 Polite Nov Nickelodeon, Neopets
Margorium 728x90 Polite Now Nickelodeon
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Mr Magoriums Wonder Emporium
Campaign PerformanceEngagement Summary
Publisher Name Served Impressions
Interaction Rate CTR Users Average Dwell Time (Sec)
Total Expansions Rate
Expansion Average Duration (Sec)
Video Started Rate
Video Average Duration (sec)
Neopets 7,020,035 31.72 % 0.11 % 0.00 8.15 % 21.17 69.18 % 10.52
Nickelodeon 4,236,811 69.73 % 0.49 % 0.00 11.31 % 18.12 89.50 % 17.34
MSN.com 2,454,010 54.22 % 0.35 % 0.00 5.29 % 27.73 86.11 % 16.37
Fandango 2,435,613 63.67 % 0.34 % 0.00 11.17 % 60.84 74.83 % 18.06
AOL Service - Internal Client Pages
1,864,434 62.26 % 0.16 % 0.00 9.29 % 82.48 83.11 % 17.48
Hollywood.com 844,048 53.85 % 0.40 % 0.00 5.10 % 57.20 79.62 % 15.59
National Review Online
705,873 65.97 % 0.04 % 2.00 7.95 % 50.38 85.04 % 17.01
Yahoo! 568,561 24.09 % 0.31 % 0.00 0.00 % 0.00 44.84 % 9.95
Totals 20,129,385 51.07 % 0.27 % 2.00 8.57 % 35.86 77.80 % 14.89
* Engagement Summary slides contain data about Rich Media content only. ‘Totals’ values may differ from Total Campaign values
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Mr Magoriums Wonder Emporium
Campaign PerformanceEngagement Summary
* Top ten publishers sorted by Served Impressions in descending order
Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America, Entertainment
Interaction Rate CTR Rich Media Total Expansion Rate Video Started Rate
9.64% 0.27% 11.26% 14.52%
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Mr Magoriums Wonder Emporium
Campaign PerformanceEngagement Summary
* Top ten publishers sorted by Served Impressions in descending order
Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America, Entertainment
Expansion Average Duration (sec.) Video Average Duration (Sec)
57.01 17.50
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Mr Magoriums Wonder Emporium
Campaign PerformanceUnique Metrics
Publisher Name Unique impressions
Average Frequency
Unique Clicking Users
Unique Clicking Users Rate
Unique Interacting Users
Unique Interacting Users Rate
Unique Expanding Users
Unique Expanding Users Rate
Unique Video Viewers
Unique Video Viewers Rate
Neopets 1,140,952 6.15 7,224 0.63 % 487,668 42.74 % 239,053 20.95 % 772,095 67.67 %
Nickelodeon 1,836,328 2.31 19,672 1.07 % 1,097,754 59.78 % 303,205 16.51 % 1,574,904 85.76 %
MSN.com 1,204,701 2.04 8,259 0.69 % 677,672 56.25 % 91,834 7.62 % 955,587 79.32 %
Fandango 1,192,640 2.04 7,989 0.67 % 696,472 58.40 % 186,566 15.64 % 948,968 79.57 %
AOL Service - Internal Client Pages
733,934 2.54 2,844 0.39 % 460,233 62.71 % 94,584 12.89 % 597,498 81.41 %
Hollywood.com 464,653 1.82 3,298 0.71 % 268,980 57.89 % 31,786 6.84 % 370,159 79.66 %
National Review Online
221,822 3.18 271 0.12 % 142,627 64.30 % 32,223 14.53 % 171,892 77.49 %
Yahoo! 329,116 1.73 1,716 0.52 % 85,017 25.83 % 0 0.00 % 152,319 46.28 %
Totals 7,015,012 2.87 51,203 0.73 % 3,867,043 55.13 % 974,431 13.89 % 5,455,959 77.78 %
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Mr Magoriums Wonder Emporium
Campaign PerformanceUnique Metrics
* Top ten publishers sorted by Served Impressions in descending order
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Mr Magoriums Wonder Emporium
Campaign PerformancePerformance by Frequency
Campaign Name Frequency Served Impressions Interaction Rate Impressions with Any Panel Expansion - Rate
Ad Average Duration (Sec)
User Average Dwell Time(Sec)
Mr Magoriums Wonder Emporium
34 11.76 % 2.94 % 52.16 2.00
1 8 25.00 % 12.50 % 102.00 0.00
2 5 20.00 % 0.00 % 153.40 2.00
3 2 0.00 % 0.00 % 32.00 0.00
4 2 0.00 % 0.00 % 7.50 0.00
5 2 0.00 % 0.00 % 10.00 0.00
6+ 15 6.67 % 0.00 % 11.31 0.00
Totals 34 11.76 % 2.94 % 52.16 2.00
Performance by Frequency data is applicable only to Campaigns that started after March 3, 2008
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Mr Magoriums Wonder Emporium
Campaign PerformancePerformance by Frequency
Performance by Frequency data is applicable only to Campaigns that started after March 3, 2008
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Mr Magoriums Wonder Emporium
Campaign PerformancePublisher Unique Overlap
Publisher Name Unique Impressions
Exclusive Unique Impressions
Exclusive Unique % Out Of Unique Impressions
Overlap Unique Impressions
Overlap Unique Impressions with One Publisher
Overlap Unique Impressions with Two Publishers
Overlap Unique Impressions with Three Publishers
Neopets 1,140,952 1,102,958 96.67 % 37,994 36,927 1,042 25
Nickelodeon 1,836,328 1,776,367 96.73 % 59,961 58,328 1,590 43
MSN.com 1,204,701 1,178,859 97.85 % 25,842 24,991 830 21
Fandango 1,192,640 1,156,566 96.98 % 36,074 34,834 1,209 31
AOL Service - Internal Client Pages
733,934 708,570 96.54 % 25,364 24,327 1,000 37
Hollywood.com 464,653 444,109 95.58 % 20,544 19,678 840 26
National Review Online
221,822 219,683 99.04 % 2,139 2,081 57 1
Yahoo! 329,116 319,518 97.08 % 9,598 9,246 332 20
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Mr Magoriums Wonder Emporium
Campaign PerformancePublisher Unique Overlap
* Top five publishers sorted by Exclusive Unique Rate in descending order
- Use this graph to compare the Publishers' rates of Unique users who viewed the campaign only on that specific Publisher (Exclusive Unique Impressions).
- Publishers with high Exclusive Unique Impressions rate contribute better to a higher campaign reach.
- Publishers with a lower Exclusive Unique Impressions rate contribute better to campaigns that require a larger users' overlap. (Higher viewing frequency, deeper brand awareness).
- Examine the '% of Overlapping Unique Impressions with other Publishers' graph to view the breakdown of each publishers' overlap with other publishers.
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Mr Magoriums Wonder Emporium
Campaign PerformancePublisher Unique Overlap
* Top five publishers sorted by Exclusive Unique Rate in descending order
- Use this graph to view the top 5 overlapping combinations for each publisher (Represented by the different colors) and examine each publishers' overlap.
- Each publisher Unique overlap makes a 100% that is broken down to the different overlap combinations.
- e.g. A publisher might share specific Unique users with more than one other publisher at the same time - this case represents a combination of overlap with two other publishers.
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Mr Magoriums Wonder Emporium
Campaign PerformanceVideo Metrics - Play Rate
Publisher Name Served Impressions
Video Started Rate Video Average Duration (sec)
Video 25% Played Rate
Video 50% Played Rate
Video 75% Played Rate
Video Fully Played Rate
AOL Service - Internal Client Pages
1,864,434 83.11 % 11.97 81.28 % 68.65 % 59.01 % 52.05 %
Fandango 2,435,613 74.83 % 11.33 82.66 % 70.33 % 61.52 % 55.25 %
Hollywood.com 844,048 79.62 % 12.54 82.49 % 70.05 % 60.99 % 54.81 %
MSN.com 2,454,010 86.11 % 11.67 79.14 % 66.04 % 57.08 % 51.15 %
National Review Online 705,873 85.04 % 11.74 87.05 % 74.95 % 65.62 % 58.85 %
Neopets 7,020,035 69.18 % 8.67 68.26 % 47.82 % 36.08 % 29.42 %
Nickelodeon 4,236,811 89.50 % 11.17 74.99 % 63.59 % 56.17 % 50.84 %
Yahoo! 568,561 44.84 % 9.95 82.39 % 68.11 % 58.91 % 53.15 %
Total 20,129,385 77.80 % 10.60 75.88 % 61.10 % 51.58 % 45.39 %
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Mr Magoriums Wonder Emporium
Campaign PerformanceVideo Metrics - Play Rate
* Top five publishers sorted by Served Impressions in descending order
Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America, Entertainment
Video 50% Played Rate Video Fully Played Rate
60.85% 46.85%
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Mr Magoriums Wonder Emporium
Campaign PerformanceVideo Metrics - Play Rate
* Top five publishers sorted by Served Impressions in descending order
Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America, Entertainment
Video Average Duration (sec.) Video Started Rate
17.50 14.52%
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Mr Magoriums Wonder Emporium
Campaign PerformanceCreative Comparison
Ad Name Interaction Rate
CTR Average Dwell Time (sec)
Total Expansion Rate
Expansion Average Duration (sec)
Video Started Rate
Video Average Duration (sec)
Magorium 728x90 Expandable Nov 68.17 % 0.26 % 0.00 10.96 % 50.48 83.19 % 17.60
Magorium 300x250 Expandable fri 56.30 % 0.17 % 0.00 17.44 % 32.47 77.52 % 14.72
Margorium 728x90 Polite Fri 19.74 % 0.07 % 0.00 0.00 % 0.00 67.21 % 8.34
Magorium 728x90 Expandable Fri 65.45 % 0.41 % 2.00 12.77 % 22.73 84.81 % 16.40
Margorium 160x600 Polite Nov 33.33 % 0.48 % 0.00 0.00 % 0.00 73.67 % 10.58
Magorium 300x250 Expandable Nov 32.67 % 0.13 % 0.00 9.66 % 19.98 54.96 % 12.56
Margorium 728x90 Polite Nov 13.09 % 0.20 % 0.00 0.00 % 0.00 62.18 % 6.78
Margorium 160x600 Polite nov vid 79.53 % 0.64 % 0.00 0.00 % 0.00 130.02 % 24.10
Magorium 728x90 Expandable Now 73.64 % 0.24 % 0.00 8.06 % 41.22 79.97 % 20.53
Margorium 300x250 Polite Nov 18.70 % 0.45 % 0.00 0.00 % 0.00 47.66 % 8.97
Margorium 300x250 Polite Now 40.28 % 0.51 % 0.00 0.00 % 0.00 62.15 % 11.32
Margorium 160x600 Polite fri vid 69.51 % 0.71 % 0.00 0.00 % 0.00 107.99 % 25.32
Margorium 160x600 Polite Now 38.15 % 0.35 % 0.00 0.00 % 0.00 77.43 % 10.44
Magorium 300x250 Expandable Now 76.82 % 0.23 % 0.00 17.19 % 63.74 75.73 % 21.24
Margorium 160x600 Polite now vid 53.96 % 0.29 % 0.00 0.00 % 0.00 109.07 % 20.42
Margorium 728x90 Polite Now 76.45 % 0.83 % 0.00 0.00 % 0.00 92.35 % 14.78
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Mr Magoriums Wonder Emporium
Campaign PerformanceCreative Comparison
* Top ten Ad Names sorted by Served Impressions in descending order
Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America, Entertainment
Interaction Rate CTR Rich Media Total Expansion Rate Video Started Rate
9.64% 0.27% 11.26% 14.52%
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Mr Magoriums Wonder Emporium
Campaign PerformanceCreative Comparison
* Top ten Ad Names sorted by Served Impressions in descending order
Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America, Entertainment
Expansion Average Duration (sec.) Video Average Duration (Sec)
57.01 17.50
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Mr Magoriums Wonder Emporium
Campaign PerformanceAd Format Comparison
Ad Format (Unit Size) Served Impressions CTR Interaction Rate Average Dwell Time (Sec)
Expandable Banner (728x90) 7,688,046 0.30 % 67.93 % 2.00
Expandable Banner (300x250) 5,388,232 0.17 % 52.61 % 0.00
Polite Banner (728x90) 3,528,538 0.11 % 18.30 % 0.00
Polite Banner (160x600) 2,653,260 0.53 % 50.52 % 0.00
Polite Banner (350x250) 568,561 0.31 % 24.09 % 0.00
Polite Banner (300x250) 302,748 0.77 % 33.02 % 0.00
Totals 20,129,385 0.27 % 51.07 % 2.00
* Ad Format Comparison slides do not include Tracking Pixel data. ‘Totals’ values may differ from Total Campaign values
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Mr Magoriums Wonder Emporium
Campaign PerformanceAd Format Comparison
* Top ten Ad Formats and Unit Sizes sorted by Served Impressions in descending order
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Mr Magoriums Wonder Emporium
Campaign PerformanceAd Format Comparison
* Top ten Ad Formats and Unit Sizes sorted by Served Impressions in descending order
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Mr Magoriums Wonder Emporium
Campaign PerformanceConversions Summary
Report Contains No Data
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Mr Magoriums Wonder Emporium
Campaign PerformanceConversions Summary
Report Contains No Data
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Mr Magoriums Wonder Emporium
Campaign PerformanceConversions Summary
Report Contains No Data
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Mr Magoriums Wonder Emporium
Campaign PerformanceEyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America
Basic Metrics Video Metrics Expandable Metrics
Ad Format IR CTR Average Video Duration (Sec)
Video Started Rate
Video 50% Played Rate
Video Fully Played Rate
Total Expansion Rate
Impressions with a Specific Panel Expansion - Rate
Expansion Average Duration (Sec)
Polite Banner 3.87% 0.18% 21.38 47.19% 64.78% 56.29% N/A N/A N/A
Expandable Banner 14.89% 0.28% 23.90 12.23% 71.06% 59.56% 15.44% 8.44% 53.09
Basic Metrics Video Metrics Expandable Metrics
Vertical IR CTR (Standard Media)
CTR
(Rich Media)
Average Video Duration (Sec)
Video Started Rate
Video 50% Played Rate
Video Fully Played Rate
Total Expansion Rate
Impressions with a Specific Panel Expansion - Rate
Expansion Average Duration (Sec)
Entertainment 9.64% 0.11% 0.27% 17.50 14.52% 60.85% 46.85% 11.26% 4.78% 57.01
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Mr Magoriums Wonder Emporium
Thank You!