fox sports marketing overview - fifa · • usa v germany most watched world cup semi-final ever in...
TRANSCRIPT
FOX SPORTS MARKETING OVERVIEWROBERT GOTTLIEB • HEAD OF MARKETINGJuly 4, 2015
WHAT AUDIENCE ARE WE TARGETING?
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• 12.8MM HARDCORE SOCCER FANS
• 9.9MM POP CULTURE LEADERS
• 105MM AVID SPORTS FANS
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THE UNIQUEOPPORTUNITYWorld Cup Fever, we must form a bridge
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KNOW THE PLAYERS. CARE ABOUT THE PLAYERS.
WATCH THE PLAYERS.
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Pop Culture
OUT OF HOME
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Pictures (and captions) can be added to these layouts while still keeping the diagonal elements of the new style
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Pictures (and captions) can be added to these layouts while still keeping the diagonal elements of the new style
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Pictures (and captions) can be added to these layouts while still keeping the diagonal elements of the new style
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ONLINE DIGITAL CONTENT
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MATCH TUNE IN
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RATINGS
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• USA v Germany most watched World Cup Semi-final ever in U.S.
o Men & Women
• For all WWC games, averaging 1.3MM viewers
o + 45% over 2011
• USA games averaging 5.3MM viewers
o +121% over 2011
• USA v Germany 8.4MM viewers
o +147% over 2011 Semi-Finals
Thank you