fox mobile search_sept_2012
DESCRIPTION
fox_mobile_search_sept_2012 Megan K Fox presentation at Web Search University Sept 2012TRANSCRIPT
Web Search University Sept 2012 [email protected] http://slidesha.re/NZfMst
MOBILE SEARCH
Megan Fox Director of Knowledge Management and IT Jobs for the Future
• 1 in 7 searches are now mobile. • 1 in 3 mobile searches are local. After
looking up a local business on their smartphone, 61% of users called the business and 59%visited
• 79% of smartphone users use their smartphones to help with shopping
• 71% of smartphone users that see TV, press or online ad, do a mobile search for more information
Jason Spero, Google (Feb 2011).
http://mobithinking.com
http://www.thinkwithgoogle.com
Mobile Search
• 88% of U.S. adults own a cell phone • 55% use their phone to go online • 17% do most of their online
browsing on their phone, rather than a computer
http://www.pewinternet.org April 2012
Mobile Search
Google currently holds 82% of the global search market and 98% of the mobile search markets
WSJ June 7 2012
Mobile Search
Google mobile web page
Google app Google embedded in the OS
Images http://searchenginewatch.com
Mobile Search
Mobile Search
Autocomplete/Suggest+ Search Faster with Less Typing Dis-ambiguation
Mobile Search: Answers!
For example, • Google: Zagat, Frommers • Bing: Yelp • Siri: new iOS Rotten Tomatoes and OpenTable
Images http://searchenginewatch.com
Mobile Search: Answers!
Mobile Search: Answers!
Images http://searchenginewatch.com
Mobile Search: Answers/Social
http://reviews.cnet.com
Mobile Search: Duck, duck, go
Mobile Search: Actionable
webpronews
blog.getjar.com
pcworld
Yelp: mobile usage now accounts for 40% of their activity, up from 27% in 2010. Groupon: 30% of all transactions are on mobile, tripled in just one year.
Source: Nielsen July 2012
Mobile Search: Apps
• Touch/Gesture
• Audio
• Visual
• Location
• Augmented Reality
• Proactive
Mobile Search: Beyond Text
Searching: Touch/Handwriting
Searching: Touch/Gesture
Searching: Audio: By Voice
Searching: Audio
Searching: Audio
Dragon Medical Mobile
Search: Location
Search: Location
Enhances Google Suggestions
Search: Location
Personal History: Desktop to Mobile
Apple announced this for Safari yesterday! (part of os6 upgrade)
Search: Location
Knowledge Graph Enhanced
Search: Location
Google Maps Bikes Google Public Transit
Bing Venue maps on Bing (# in US covered): • Airports (85) • Amusement Parks (1) • Casinos (25) • Convention Centers (2) • Hotels (2) • Malls (1370) • Museums (1) • Shopping Districts (26) • Stadiums (21) • Universities (20)
Search: Location
Inside!
Search: Location
Shopping Tips!
Search: Location
Search: Visual
Search: Visual
Search: Visual Google Goggles
Search: Visual Google Goggles
Search: Visual
The Met
Search: Visual Google Goggles
Search: Visual Google Goggles
Product Info
http://thenextweb.com/google/2012/08/23/google-goggles-latest-update-makes-easier-shop-irl/
Search: Visual Google Goggles
Translation
Search: Visual Google Goggles
Search: Visual Google Goggles
Solve Sudoku!
http://reviews.cnet.com
Search: Visual
Quora
http://www.aericon.com/blog/
Search: Visual QR Codes?
Search: Augmented Reality
Search: Augmented Reality
http://pewinternet.org/Reports/2012/Mobile-Privacy/Key-Findings/Mobile-Privacy-and-Data-Management.aspx
Mobile Search: Personalized?
Mobile Search: Messaging
Mobile Search: iPhone/Siri
Voice Activated Mobile Virtual Assistants: ask them anything (search for anything)
http://shitthatsirisays.tumblr.com/
Mobile Search: iPhone/Siri
http://searchengineland.com
Mobile Search: iPhone/Siri
Intelligent Push
Mobile Search: Google Now
Mobile Search: Google Now
Mobile Search: Google Now
Sam Biddle of Gizmodo sums up Google Now:
It thinks for you, providing information cues
even when you haven’t ask for them.
Google Now is supposed to be
as smart as you—maybe even smarter.
This isn’t search, it’s tell.
Mobile Search: Google Now
Google Voice Search, Google Search Plus Your World, Knowledge Graph, Google Now
Study: Apple’s Siri is wrong over 1/3 of the time!
Based off these results, Piper Jaffray’s Gene Munster gives Apple a letter grade of a “D” and gives Google’s voice assistant a “B+.” in 1600 questions: • Google replies accurately 86 percent of the time • Siri comprehends 83 percent of queries in noisy conditions; 89
percent in a quiet room • Siri answers accurately 62 percent of the time on the street; 68
percent in a quiet room.
Mobile Search: Now vs Siri
http://www.cnet.com
Mobile Search: ANSWERS!
Currently Siri gets: 60% of its answers from Google 20% from Yelp 14% from WolframAlpha 4% from Yahoo 2% from Wikipedia Google provides 100% of navigation results, 61% of information results, 48% of commerce results and 42% of local results. "With the iOS 6 release in the fall, we expect Siri to improve meaningfully while reducing its reliance on Google from 60% to 48%.“
http://tech.fortune.cnn.com
Mobile Search: Now vs Siri
http://www.cnet.com
Mobile Search: Now vs Siri
Mobile Search: “Eyes Free”
Jack Menzel, Director, Product Management of Google Search, quoted in http://www.mobile-apps-news.com
Mobile Search: Google Future
Mobile Search: Google Glasses
Web Search University Sept 2012 [email protected] http://slidesha.re/NZfMst
MOBILE SEARCH
Megan Fox Director of Knowledge Management and IT Jobs for the Future