fox chase case study brochure

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www.vericom.net 800-800-1090 ChannelCare digital signage and SoundCare ® on-hold messaging communicate with healthcare audiences to promote patient safety, increase employee and patient satisfaction, and bond with researchers and physicians—reinforcing the tight knit culture that is the hallmark of Fox Chase’s excellence in care. Vericom Media Solutions Power Fox Chase Communications

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This team-based approach to communication helps reinforce Fox Chase’s exceptional qualityof care. “We are developing increasingly robust and innovative content targeting critical audiences such as patients and need a reliable system that can grow with us,” says Horne. “We know the ChannelCare system is one we can build upon to meet our audiences’ communications needs.”

SoundCare on-hold messaging engages captive calling audiences

Fox Chase uses Vericom’s ChannelCare digital signage and SoundCare on-hold messaging in tandem to inform, educate, and engage patients, staff, and caregivers by using messages that inspire people to take action. “One such on-hold message, which encourages people to donate their cars to Fox Chase, resulted in a caller actually donating his vehicle for cancer research,” Goplerud notes. SoundCare is a cost-effective way to communicate important information about Center programs, people, and services to callers. The messages can be changed regularly so Fox Chase can promote new treatments, technology, events, and programs.

“Both ChannelCare and SoundCare are systems that we have come to rely upon to keep our patients and staff informed and connected,” Goplerud adds.

To see Fox Chase and ChannelCare in action, visit www.youtube.com/ChannelCare.

For information about Vericom’s ChannelCare digital signage and SoundCare on-hold messaging, please call 800-800-1090 or visit www.vericom.net.

Note: This message was also provided in audio via SoundCare for Fox Chase callers

www.vericom.net 800-800-1090www.vericom.net 800-800-1090

ChannelCare™ digital signage and SoundCare®

on-hold messaging

communicate with

healthcare audiences

to promote patient safety,

increase employee

and patient satisfaction,

and bond with researchers

and physicians—reinforcing

the tight knit culture

that is the hallmark of

Fox Chase’s excellence in care.

Vericom Media Solutions Power Fox Chase Communications

Julia GoplerudSenior Director of Regional Marketing

and Physician Relations

“”

One SoundCare message resulted in a caller actually donating his vehicle forcancer research.

SoundCare on-hold messaging

Fox Chase Cancer Center in Philadelphia, Pa. is one of the leading cancer research and treatment centers in the United States. Founded in 1904 as one of the nation’s first cancer hospitals, Fox Chase was also among the first institutions to be designated a National Cancer Institute Comprehensive Cancer Center in 1974. Today, Fox Chase conducts a broad array of nationally competitive basic, translational, and clinical research, with special programs in cancer prevention, detection, survivorship, and community outreach. A three-time recipient of Magnet designation for nursing excellence, the Center consistently demonstrates its commitment to the highest quality care.

From the first phone call to the first foot in the door, patients and visitors, employees, and physicians alike know they are a vital part of the Fox Chase patient experience. To communicate effectively with all audiences on a multitude of levels, Fox Chase implemented Vericom’s alternative media solutions: ChannelCare digital signage and SoundCare on-hold messaging. Backed by 20 years of healthcare-only experience, Vericom communications tools have quickly become an integral part of Fox Chase’s culture. Twenty-four (24) ChannelCare digital signage monitors working in tandem with SoundCare on-hold messaging immediately began delivering relevant information directly to audiences in real time, at the point of care, to people where they work, eat, wait, and congregate.

ChannelCare’s software provides multiple content creation options. These include access to healthcare messages via the ChannelCare content library (including 3D, high-end, animated messages), custom messages created in collaboration with Vericom, and the ability to upload and develop Fox Chase’s own healthcare content and physician video vignettes. The ChannelCare system also has live video streaming capability. “ChannelCare takes into account the challenges we face as healthcare providers,” says Jill Horne, assistant director of marketing communications. “The software is easy to use and gives us a lot of flexibility in developing unique content, plus our Vericom representative is always available for any help we may need.”

Employees know their work isvalued by the Center

ChannelCare provides a public forum for recognizing employee contributions so vital to scientific initiatives and clinical patient care. “We want employees to know that the work they do is highly valued by the Center,” says Goplerud. “As Fox Chase grows, we want to make sure employees feel connected to the Center and each other, even if their offices are off campus.”

Periodic Town Hall meetings, where senior leadership presents important information to staff, are a vital part of the Center’s internal communications strategy. ChannelCare provides the perfect forum for employees located inoff-site locations to view and participate in these meetings remotely.

Introducing treatment teams builds patient confidence

ChannelCare educates patients about physicians even before they meet them. Fox Chase welcomes new physicians and introduces them to staff by displaying their photos and credentials in visually captivating messages. Treatment teams are depicted as well. In radiation oncology, for example, patients can see a team of doctors, nurses, physicists, radiation therapists, and other staff focused on their care. Patients can also view video profiles of staff physicians who discuss their individual philosophies of care.

At a cancer center, the way a message is delivered is just as important as what the message says

Audience-specific ChannelCare messagesmake a difference because they are relevantand visually engage people where they wait.“To communicate better with our patients and staff, we needed a system that could deliver simple, concise messages in a sophisticated template consistent with our branding guidelines. We wanted to inform, educate, reassure, and engage our patients, caregivers, volunteers, and clinical and scientific staff,” says Julia Goplerud, senior director of regional marketing and physician relations. “ChannelCare offers us allof those elements.”

www.vericom.net 800-800-1090www.vericom.net 800-800-1090

Julia GoplerudSenior Director of Regional Marketing

and Physician Relations

Jill HorneAssistant Director of

Marketing Communications

“”

ChannelCare delivers simple, concise messages in a sophisticated template consistent with our branding guidelines.

ChannelCare takes into account the challenges we face as healthcare providers. The software is easy to use and gives us a lot of flexibility in developing unique content.

ChannelCare digital signage

Fox Chase Cancer Center in Philadelphia, Pa. is one of the leading cancer research and treatment centers in the United States. Founded in 1904 as one of the nation’s first cancer hospitals, Fox Chase was also among the first institutions to be designated a National Cancer Institute Comprehensive Cancer Center in 1974. Today, Fox Chase conducts a broad array of nationally competitive basic, translational, and clinical research, with special programs in cancer prevention, detection, survivorship, and community outreach. A three-time recipient of Magnet designation for nursing excellence, the Center consistently demonstrates its commitment to the highest quality care.

From the first phone call to the first foot in the door, patients and visitors, employees, and physicians alike know they are a vital part of the Fox Chase patient experience. To communicate effectively with all audiences on a multitude of levels, Fox Chase implemented Vericom’s alternative media solutions: ChannelCare digital signage and SoundCare on-hold messaging. Backed by 20 years of healthcare-only experience, Vericom communications tools have quickly become an integral part of Fox Chase’s culture. Twenty-four (24) ChannelCare digital signage monitors working in tandem with SoundCare on-hold messaging immediately began delivering relevant information directly to audiences in real time, at the point of care, to people where they work, eat, wait, and congregate.

ChannelCare’s software provides multiple content creation options. These include access to healthcare messages via the ChannelCare content library (including 3D, high-end, animated messages), custom messages created in collaboration with Vericom, and the ability to upload and develop Fox Chase’s own healthcare content and physician video vignettes. The ChannelCare system also has live video streaming capability. “ChannelCare takes into account the challenges we face as healthcare providers,” says Jill Horne, assistant director of marketing communications. “The software is easy to use and gives us a lot of flexibility in developing unique content, plus our Vericom representative is always available for any help we may need.”

Employees know their work isvalued by the Center

ChannelCare provides a public forum for recognizing employee contributions so vital to scientific initiatives and clinical patient care. “We want employees to know that the work they do is highly valued by the Center,” says Goplerud. “As Fox Chase grows, we want to make sure employees feel connected to the Center and each other, even if their offices are off campus.”

Periodic Town Hall meetings, where senior leadership presents important information to staff, are a vital part of the Center’s internal communications strategy. ChannelCare provides the perfect forum for employees located inoff-site locations to view and participate in these meetings remotely.

Introducing treatment teams builds patient confidence

ChannelCare educates patients about physicians even before they meet them. Fox Chase welcomes new physicians and introduces them to staff by displaying their photos and credentials in visually captivating messages. Treatment teams are depicted as well. In radiation oncology, for example, patients can see a team of doctors, nurses, physicists, radiation therapists, and other staff focused on their care. Patients can also view video profiles of staff physicians who discuss their individual philosophies of care.

At a cancer center, the way a message is delivered is just as important as what the message says

Audience-specific ChannelCare messagesmake a difference because they are relevantand visually engage people where they wait.“To communicate better with our patients and staff, we needed a system that could deliver simple, concise messages in a sophisticated template consistent with our branding guidelines. We wanted to inform, educate, reassure, and engage our patients, caregivers, volunteers, and clinical and scientific staff,” says Julia Goplerud, senior director of regional marketing and physician relations. “ChannelCare offers us allof those elements.”

www.vericom.net 800-800-1090www.vericom.net 800-800-1090

Julia GoplerudSenior Director of Regional Marketing

and Physician Relations

Jill HorneAssistant Director of

Marketing Communications

“”

ChannelCare delivers simple, concise messages in a sophisticated template consistent with our branding guidelines.

ChannelCare takes into account the challenges we face as healthcare providers. The software is easy to use and gives us a lot of flexibility in developing unique content.

ChannelCare digital signage

This team-based approach to communication helps reinforce Fox Chase’s exceptional qualityof care. “We are developing increasingly robust and innovative content targeting critical audiences such as patients and need a reliable system that can grow with us,” says Horne. “We know the ChannelCare system is one we can build upon to meet our audiences’ communications needs.”

SoundCare on-hold messaging engages captive calling audiences

Fox Chase uses Vericom’s ChannelCare digital signage and SoundCare on-hold messaging in tandem to inform, educate, and engage patients, staff, and caregivers by using messages that inspire people to take action. “One such on-hold message, which encourages people to donate their cars to Fox Chase, resulted in a caller actually donating his vehicle for cancer research,” Goplerud notes. SoundCare is a cost-effective way to communicate important information about Center programs, people, and services to callers. The messages can be changed regularly so Fox Chase can promote new treatments, technology, events, and programs.

“Both ChannelCare and SoundCare are systems that we have come to rely upon to keep our patients and staff informed and connected,” Goplerud adds.

To see Fox Chase and ChannelCare in action, visit www.youtube.com/ChannelCare.

For information about Vericom’s ChannelCare digital signage and SoundCare on-hold messaging, please call 800-800-1090 or visit www.vericom.net.

Note: This message was also provided in audio via SoundCare for Fox Chase callers

www.vericom.net 800-800-1090www.vericom.net 800-800-1090

ChannelCare™ digital signage and SoundCare®

on-hold messaging

communicate with

healthcare audiences

to promote patient safety,

increase employee

and patient satisfaction,

and bond with researchers

and physicians—reinforcing

the tight knit culture

that is the hallmark of

Fox Chase’s excellence in care.

Vericom Media Solutions Power Fox Chase Communications

Julia GoplerudSenior Director of Regional Marketing

and Physician Relations

“”

One SoundCare message resulted in a caller actually donating his vehicle forcancer research.

SoundCare on-hold messaging