foursquare for nonprofits
DESCRIPTION
This is a presentation for the Nonprofit Webinars group discussing Foursquare and how it can be used to promote a nonprofit.TRANSCRIPT
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Foursquare for NonprofitsC.J. Lucke, Public Remix
January 05, 2011
Use Twitter Hashtag #npweb
Special Thanks To Our Sponsors
Wednesday, January 5, 2011
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How This Webinar Works• A link to the slides and a recording will be sent, along with
an evaluation form, after the webinar
• If you’d like to ask a question during the webinar, you can type it in the little box on the right side of your screen
• Chat with us on twitter using the hashtag - #npweb
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Upcoming Webinars• January 12, 20111: Innovations in Volunteering
2: YouTube for Nonprofits: 25 Strategies to Attract Donors
• January 19, 20111: Nonprofit Boards & Effective Governance
2: DIY Community Engagement Metrics
seewww.NonprofitWebinars.com
for a complete listWednesday, January 5, 2011
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Foursquare for NonprofitsC.J. Lucke, Public Remix
Use Twitter Hashtag #npweb
Special Thanks To Our Sponsors
Wednesday, January 5, 2011
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A Proud Sponsor of NonprofitWebinars.com
Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.
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Today’s Speakers
Hosting: Sam Frank, Synthesis PartnershipAssisting with chat questions: April Hunt, Nonprofit Webinars
C.J. LuckePublic Remix
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Foursquare for NonProfitsC.J. Lucke, Public Remix
Wednesday, January 5, 2011
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AgendaWhat is Foursquare?
Why Use it?How Can it be Used?
FundraisingMembership
Public AwarenessEvent Promotion
Volunteer ManagementStep-by-Step Guide
Other Location Based Services
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Introductions
C.J. LuckeWorked with local government and nonprofits for 20 yearsTeach social media and govt. admin. for local universitiesCEO for Public Remix
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What is Foursquare?
Location Based Service People Share Where They AreLeave tips and shout-outs5 Million Foursquare Users290 Million Mobile Phone Users
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Cute Animated Video
http://www.youtube.com/watch?v=DFXzyJ8mUh4
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Smart Phone
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Check-InsSmart phone check inText message check inAlerting friends to your locationPerson who checks in most is Mayor
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Check-InsLeaving Tips and Shout OutsSharing with Twitter and Facebook (25% currently do)
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To-Do’s
http://nonprofitorgs.wordpress.com/2010/01/17/five-simple-and-fun-ways-to-
promote-nonprofits-on-foursquare/
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Points
5 points for first check in
5 points for adding a new venue
1 point for every check in, increases by 1 for every check in. 2nd stop is worth 2 points
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BadgesBadges are rewarded for things like amount of check ins, frequency, and to specific type of venues.
Starbucks, Comic-con, Swarm, On a Boat, Birthday, 4 Square Day
Create your own (10K)
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Specials = Event info!Tiered Rewards
1st Check in Discounts
Multiple Checkin Discounts
Mayors
Time Conditional Specials
**You can use it to promote events
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Why Use It?
Inexpensive
“Be Everywhere”
Users influence their friends
People use it to discover new places
“Collectors” will compete for badges and Mayorship
Experience and interaction
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How Can It be Used by Nonprofits?
Fundraising
Membership
Public Awareness
Event Promotion
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Fundraising
Layer on top of your existing efforts
Donor pays per check-in
Partnership with restaurant(s), sports teams Have an event check-in that links to a donation web page
Get more people! Add a contest such as a random lottery drawing of everyone who checks-in or a prize for the person with the best "shout-out" when they check-in; advertise a swarm badge
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Successful Case Study - Big Love Little Hearts
• Big Love Little Hearts works to provide life-saving surgery to children with congenital heart defects in developing countries.
• Used Foursquare for an advocacy, awareness and fundraising campaign called #100X100 that raised $25,000 in 24 hours and prompted more than 800 supporters to call their Congressmen
• A donor contributed $1 for every time someone checked-in (or tweeted) with the hashtag #100X100 on a specific day
• http://philanthropy.com/blogs/social-philanthropy/guest-post-a-social-media-experiment-raises-big-money-for-small-charity/24431
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MembershipSpecials to bring in a friend - get prize/discount
Loyalty program
Click on the profile of each of your members and see where they shop, dine and spend their free time. These are the places you want to look at to hold events or partner with!
Use your check-in data to create events
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Successful Case Study - Cincinnati Taft Art Museum
Text
“In Cincinnati, the Taft Museum of Art uses Foursquare as a membership loyalty program, offering increasing rewards as guests return again and again. The fifth check-in gets a free dessert, the 10th earns a free membership and the 15th gets a free poster or museum guidebook. It’s a great, easy way for the Taft to increase repeat visits.”
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Public Awareness
Leave tips at related venues ( see case study)
Cross promote on Twitter, Facebook
Recognize your “Mayor”
Add your own venue to all GPS sites
Create scavenger hunts with info
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Successful Case Study - Johnny Appleseed Model
“Jeep has left tips at some of the country’s top outdoor spots, including off-roading locations, national parks, trails, mountains, lakes, and other nature / outdoorsy locations that appeal to anyone with an interest in outdoor adventures.”
A health related nonprofit could do the same thing at hospitals, drug stores, gyms etc.
http://aboutfoursquare.com/jeep/
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Event Promotion
Offer badge: I’m on a Boat, Swarm, Holidays
Create special check-ins for events and offer prizes
Use the Foursquare Widget on your online promotions to get people to download phone app [http://www.placewidget.com/]
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Successful Case Studies - Pepsi and Best Buy
“Join Best Buy employees and customers at the AIDS Walk this Sunday!” (Special message on Best Buy check-in)
http://www.rositacortez.com/social-media-101/using-foursquare-to-advance-
your-nonprofits-mission/
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Volunteer ManagementVolunteers check-in at certain locations during events
Can track their hours as a “tip”
Non-profit creates it’s own profile so volunteers can “friend” and then follow your check-ins.
Click on the profile of each of your volunteers and see where they shop, dine and spend their free time. These are the places you want to look at to hold events or partner with!http://philanthropy.com/blogs/social-philanthropy/guest-post-how-nonprofit-groups-can-benefit-from-foursquare/22264
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GuideGo to Foursquare.com and Sign up
Search for your organization - verify listing or add
Apply to manage the venue (claim here)
Look at who has checked in (who’s your crowd)
Set up specials
Monitor analytics
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Guide
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Guide
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Guide
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Guide
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Guide
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Guidelines
Privacy Concerns
Set up to exclude employees from check-ins
Edit your listing to make it correct and eliminate duplicates
Specials need time to be approved
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Other Location Based Services
Google PlacesFacebook PlacesYelpGowalla
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Add Your Location
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Questions?
How will you use Foursquare for your nonprofit?
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Thank you!
CJ Lucke: Twitter: PublicRemix
Web: Publicremix.com
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Dates Topic
1/12/2011
Innovations in Volunteering
1/12/2011
YouTube for Nonprofits: 25 Strategies to Attract Donors
1/19/2011
Nonprofit Boards & Effective Governance
1/19/2011
DIY Community Engagement Metrics
Register at NonprofitWebinars.com
Upcoming Webinars
Wednesday, January 5, 2011
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Thank you!Please complete the post event survey!
Chris Dumas, [email protected], 707-812-1234
Special Thanks To Our Sponsors
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Find the listings for our current season of webinarsand register at
NonprofitWebinars.com
Chris Dumas [email protected]
707-812-1234
Special Thanks To Our Sponsors
Wednesday, January 5, 2011