Four Ways to Leverage Social Media in Your Marketing

1. Create Customer Centered Content• Make it relevant to spark

conversation among prospects and customers

1. Create Customer Centered Content• Use blog articles, surveys, videos,

podcasts, and links to draw clients in

1. Create Customer Centered Content

• Use content that's conversational and personal

1. Create Customer Centered Content

• Solve customer problems through tips, suggestions, and techniques

1. Create Customer Centered Content

• Encourage client participation through feedback and suggestions

2. Get Visual• Pictures and videos can be even more

effective than words when it comes to social networking

2. Get Visual• Frequently updated photos and videos

can improve your SEO tremendously

3. Leverage Your Blog• Provide a voice for your campaign

• Use content that speaks to your target audience

3. Leverage Your Blog

“Companies that blog generate 88% more leads per month than those who do not. Companies

who blog have 55% more web site visitors.” -Hubspot

4. Integration with Email• Extend the reach of your emails by

including social sharing and social connection options in your emails

4. Integration with Email• Ask subscribers to share the email

• Offer incentives to those who connect with you on social media

4. Integration with Email• Remember, the more people that

share your email, the greater potential you have for opens, clicks, and conversations!

4. Integration with Email• Advise prospects to text their email

address to you, so they can become a part of your email list

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