four trends in leadership communications june 2013
DESCRIPTION
Four trends that should shape your leadership communications. This presentation is for business leaders and communication professionals.TRANSCRIPT
Amazing Conversations – Strategic Leadership – Extraordinary Results
Relationships don’t change but the complexity of managing them has
Ryan Williams, ABC, M.A. in LeadershipTwitter: @willy26
Agenda
Technology has changed but people have not
Long track long shot – Kevin Jagger
Giving others power
PepsiCo
Follower to follower communication
International Association of Business Communicators (IABC)
Integration
Word Tribe Media
We are already there – Social organizations
WorkSafeBC – Policy summary• WorkSafeBC employees are expected to
use these tools to inform, share, collaborate, and learn within the context of their jobs and professional activities.
The vision, the journey and gaining followers
Kevin JaggerLong shot long track
What if you were an investment banker and you decided it was time for a change?
Passion, progress and authenticity
Thoughts?
Leadership & Communication
• What is the same today?
• What has changed in the last 10 years?
“Trying harder will not get you there! Hear the sound of your blades and know
clapping is not a good sound, and if you try to hammer it you will slow down, you need to disassociate these thoughts and let your
glutes and hamstrings do the work. It is a long race.”
Kevin Jagger
CEO Study – View From the Top 2012(Prepared by Shugoll Research)
What CEOs expect?1. Support their leadership style2. Understand the industry, the company, their
audiences and emerging issues3. Take initiative, anticipate and respond
They are challenged with: The need to grow in uncertain economic times Helping others adapt to change The ability to attract and retain employees Providing clear and effective communications
Employee communication expectations
What they ask for:• Candid• Transparent• Timely• Accessible• About them
What they are seeking:• Security• Affinity (Belonging)• Identity• Affirmation
Sonnet 94 They that have power to hurt, and will do none
William Shakespeare
PepsiCo preparing employees for social media
Control or Influence
After 4 months:
5000 voluntarily took the training
They are scored as more engaged
Why do you think that is the case?
Mobile Access
Follower to Follower
Source: Edelman 2012 Trust Barometer
Who is IABC?
– Founded in 1970– Approx. 15 000 members– In 80 countries
• Largest proportionate membership is from Canada
• Professional development, networking, publications, accreditation (certification) and professional standards
What is required?
• How should it be communicated?• What should be said?• Who should say it?• When should they communicate?
The announcement
The reaction
What they were trying to do?
• Single voice• Single place for criticism• Focus on the long term• Communicate details as they emerge
Follower to Follower
Leader communications?
• Given the changing access to each other and information
• What one or two principles should guide communications during change?
Integration: How to be the communication
The World Tribe Media Story
• Lead self• Lead team• Lead organization
CEO of World Tribe MediaBrady’s Story
Why? Why did I go down a dark path What can be done to help kids make better
choices Where is the opportunity to connect with
them
What? Refined the idea in grad school
Understand industry and the market Shared the vision with everyone
Many detractors Recruited a team (four years out) Close to bankruptcy three times Belief in purpose, sharing the story and
resilience in what looked like insurmountable challenges
Amazing Conversations – Strategic Leadership – Extraordinary Results
Three core beliefs:
1. Give the team a sense of purpose, believe in at the core
2. Sense of autonomy, grant you power3. Give them an opportunity to grow
their skill set
New Tools: Gamification
Immersive learning
– Engage people so the move beyond a message to something internally absorbed
– You have to be interesting and attention oriented
Result:
• Share messages from our perspective – We engage through game play
• Take theory into practice – They play it
Transformation.
How
1. Value in community– Nothing happens by yourself, no
personal advancement without others
2. Personal space– Have a mix of personal with
community
3. Space of aspiration– Passion to be an artist, support from
community and personal expression
The Leadership Challenge
• How do you sustain and persevere?– Personal support– Brady relies on his wife and his church
ResultToday, they are pitching for $50 million to be the trans-media company they envisioned.
Amazing Conversations – Strategic Leadership – Extraordinary Results
Discussion
1. New reach but people have the same needs
2. Give others power3. Follower to follower influence
4. Integrating – be the communication
True listening builds strength in other people.Robert K. Greenleaf
Twitter: @willy26