Four Social Media No-Nos That Could Ruin You

OverviewSocial media is a great way to reach your audience, promote your brand and enhance your image. However, while there are no rules set in stone, there are some common mistakes that marketers commit rendering their campaign ineffective.

Excessive Promotion

● People are on social media to connect with their

friends and family, and maybe enjoy some light amusement.

● Your brand will come across as spammy if you

incessantly keep promoting it on social media.● Follow the golden ratio of social marketing:

30/60/10 split between your own content, third party content and promotional content.

● Own content: your blog, pictures, videos, etc (synthesized by you)

● Third party content: Content that is relevant and useful for your audience

● Promotional Content: Calls to action

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Customer service Faux pas

Your audience will not respond to the following:

● Not acknowledging mentions: If a customer has

gone the distance to advocate for you, you need to recognize and thank them for it

● Impoliteness: You need your customers to love

you and trust you. Rude comments and negative responses to negative mentions, are going to cost you.

● Automated responses: No one is looking for bots on social media. Don’t hand out templates to customers who reach out to you.

● Delayed responses: A customer left to stew too long with their query is waiting to be poached off by your competitor.

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Paid likes/followers

● Organic audience > Paid followers● Building a reliable social media presence takes

time and effort. Don’t skimp on it.● Organic audience results in active engagement,

which results in your product trending.

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Underestimating the value of a defined strategy

● Social media goes beyond just posting and sharing. Outline your plan for your online marketing strategy.

● This needs to include your goals and how you plan on achieving them.

● Have an analytical tool to help you track your progress.

● Prepare for worst case scenarios. Unhappy customers, negative reviews need to be dealt with politely.

● Test out your plan internally. You are dealing with real world people, and your largest organic base is your employees.

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Read the complete article in detail at https://blog.drumup.io/blog/4-scary-things-that-you-must-avoid-on-social-media-at-

all-costs-2/

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