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four ps mcdonalds

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Four Ps

Mcdonalds 1. Product First they went for standardization of product ie , same in Singapore or South Africa Then they adopted the strategy of Think global , act local Adaptation is required for many reasons including consumer tastes/preferences and laws/customsEg : Israel : Israel, after initial protests, Big Macs are served without cheese in several outlets, thereby permitting the separation of meat and dairy products

India Veg nuggets and mutton based maharaja mac . peole in india dont eat beefThailand Samurai pork burger with sweet sauce2 . Place MC donalds has 30,000 outlets in 119 countries Adopted a prudent expansion strategy 1996 26421997-2110198-16803 . Price Different pricing policy for different countries4. Promotion


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