four great reasons to love - meredith corporation · laid-back charm ~ recall: 4/3/2015 rate card...
TRANSCRIPT
Four great reasons to love
1) Urban, aff luent, premium readers with strong purchasing power.2) Modern, up-market and forward-thinking editorial.3) Stylish pages created by style experts.4) Responsive Livingetc readers move product.
Smart, stylish, successful
Urban, affluent trendsetters
Passionate about great modern design.
Actively improving their home environment through major projects, clever buys and instant decorating updates.
Living a contemporary lifestyle that is emulated by their wider circle of friends.
Keen shopper
Just who is the reader?
AB profile %
50,000
25%
50%
75%
100,000
57%
40%
37%
Quality readers…
45%
Source: NrS JAN/Dec 2014
circulAtioN
The highest premium readerships in the modern homes market.High percentage of AB-profile readers.
Source: NrS JAN/Dec 2014
50,000 100,000 150,000 200,000 250,000
25%
50%
75%
57%
43% 43%
35%
AB profile %
circulAtioN
In with the style crowdLivingetc has a strong proportion of premium readers,
similar to the titles in the fashion market.
57%
Readership: 197,000• AB profile: 57%• ABC1 profile: 81%• Reader age: 35% aged 35-44
Circulation: 92,224 (print and digital)
• UK Newsstand: 48,520• UK Subscribers: 22,371• Export sales: 15,981• UK newsstand rank: 9• UK newsstand RSV: £2.4M up 1.0% YOY
Constantly strong ABC performance
Look who’s reading
Source: NrS JAN/Dec 2014
MAR
CH
2015 THE H
OM
ES MAG
AZIN
E FOR M
OD
ERN LIVIN
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T H E H O M ES M AG A Z IN E FO R M O DER N L I V IN G MARCH 2015 £4.10 US $9.99/AUS $9.95/NZ $11.50
HERRINGBONE PARQUET tHiS YeAr’S MuSt-HAVe
pop Art AttAcK!tHe SiXtieS NeW YorK ViBe reiNVeNteD for 2015
SPRING SHOP EDIT • DRESSING TABLES • GEOMETRIC RUGS • HALL MIRRORS
The new KITCHEN
DESIGN RULES
Style CENTRALModern homes that ooze
laid-back charm
~
RECALL: 4/3/2015
Source: NrS JAN/Dec 2014
Versus the competition
92,224 71,47548,520 27,228
Circulation:UK Newsstand:
Age Profile%• 15 – 24 years• 25 – 34 years• 35 – 44 years• 45 – 54 years• 55 – 64 years• Median Age
Social Class Profile%• AB• ABC1
12%
35%
3%41
15%
26%
57%81%
40%73%
25%
15%
10%35
27%
20%• Low market duplication with competitor titles• 78% of Livingetc readers do not read Elle Decoration • 80% of Elle Decoration readers do not read Livingetc
• 34% of Livingetc readers do not read any other home interest magazine
Low market duplication
Solus readership
Suzanne Imre [email protected] 148 7430 Charles Beall Acting [email protected] 148 7665 Joanne O’Hara Commercial Directorjoanne.o’[email protected] 148 7642 Dave Harvey Ad Brand [email protected] 148 7640 Carole Bunce International & Luxury Account [email protected] 148 7620 Kate Laurence Head of [email protected] 148 7696
MAR
CH
2015 THE H
OM
ES MAG
AZIN
E FOR M
OD
ERN LIVIN
G
T H E H O M ES M AG A Z IN E FO R M O DER N L I V IN G MARCH 2015 £4.10 US $9.99/AUS $9.95/NZ $11.50
HERRINGBONE PARQUET tHiS YeAr’S MuSt-HAVe
pop Art AttAcK!tHe SiXtieS NeW YorK ViBe reiNVeNteD for 2015
SPRING SHOP EDIT • DRESSING TABLES • GEOMETRIC RUGS • HALL MIRRORS
The new KITCHEN
DESIGN RULES
Style CENTRALModern homes that ooze
laid-back charm
~
RECALL: 4/3/2015
Rate card
Contact…
DPS – £15,410Whole page – £7,700Front half page – £8,860Front third page – £10,020Outside back – £10,780Inside front cover DPS – £21,570
URL Links
Bespoke
2-10 links£150
POA POA
Gallery (max 5 images)
Video (max 30 seconds)
Hot spot (max 5 images)
£1,500
£1,500
£1,500
6 - 10 images + £20011 - 15 images + £400
31 - 120 seconds + £200121 - 151 seconds + £400
6 - 10 images + £20011 - 15 images + £400
*Plus a net production charge of £500 Video and £750 Gallery and hot spots.Advertorials will adhere to same print principles of coast loading.DPS’s will adhere to same print principles of cost loading.Digital circulation: 3,653
Digital edition costs
*in conjunction with print edition
MA
RC
H 2015
THE H
OM
ES MAG
AZIN
E FOR
MO
DER
N LIVIN
G
T H E H O M ES M AG A Z IN E FO R M O DER N L I V IN G MARCH 2015 £4.10 US $9.99/AUS $9.95/NZ $11.50
HERRINGBONE PARQUET tHiS YeAr’S MuSt-HAVe
pop Art AttAcK!tHe SiXtieS NeW YorK ViBe reiNVeNteD for 2015
SPRING SHOP EDIT • DRESSING TABLES • GEOMETRIC RUGS • HALL MIRRORS
The new KITCHEN
DESIGN RULES
Style CENTRALModern homes that ooze
laid-back charm
~
RECALL: 4/3/2015
MAR
CH
2015 THE H
OM
ES MAG
AZIN
E FOR M
OD
ERN LIVIN
G
T H E H O M ES M AG A Z IN E FO R M O DER N L I V IN G MARCH 2015 £4.10 US $9.99/AUS $9.95/NZ $11.50
HERRINGBONE PARQUET tHiS YeAr’S MuSt-HAVe
pop Art AttAcK!tHe SiXtieS NeW YorK ViBe reiNVeNteD for 2015
SPRING SHOP EDIT • DRESSING TABLES • GEOMETRIC RUGS • HALL MIRRORS
The new KITCHEN
DESIGN RULES
Style CENTRALModern homes that ooze
laid-back charm
~
RECALL: 4/3/2015
Additional ad formats
Additional media costs
Additional enhancements (Max 20mb)