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Four Factors in Designing Your Lead Scoring Model Lead Scoring for Smart People part 4

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Beachhead Marketing discusses four factors to consider when designing a lead scoring model in this fourth installment of Lead Scoring for Smart People.

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Page 1: Four Factors in Designing Your Lead Scoring Model

Four Factors in Designing Your Lead

Scoring ModelLead Scoring for Smart

People part 4

Page 2: Four Factors in Designing Your Lead Scoring Model

Previously…

Page 3: Four Factors in Designing Your Lead Scoring Model

• Lead scoring definition

Previously…

Page 4: Four Factors in Designing Your Lead Scoring Model

• Lead scoring definition• Types of lead scoring

Previously…

Page 5: Four Factors in Designing Your Lead Scoring Model

• Lead scoring definition• Types of lead scoring• Factors to consider before

implementing

Previously…

Page 6: Four Factors in Designing Your Lead Scoring Model

In this video…

Four factors to consider when designing a lead scoring model

Page 7: Four Factors in Designing Your Lead Scoring Model

Interview your sales team

Page 8: Four Factors in Designing Your Lead Scoring Model

•• Review customer dataReview customer data

Page 9: Four Factors in Designing Your Lead Scoring Model

9

•• Review customer dataReview customer data•• Find commonalitiesFind commonalities

Page 10: Four Factors in Designing Your Lead Scoring Model

Benchmark your current leads to track trends

Page 11: Four Factors in Designing Your Lead Scoring Model

Look at traits of existing and future successes

Page 12: Four Factors in Designing Your Lead Scoring Model

Assign cold leads matching your sales team’s strengths

Page 13: Four Factors in Designing Your Lead Scoring Model

13

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