founderfuel - deliver a killer pitch - final
DESCRIPTION
TRANSCRIPT
![Page 1: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/1.jpg)
Whip your startup into shape
DELIVER A KILLER PITCHIan Jeffrey | General Manager, FounderFuelSeptember 2013
![Page 2: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/2.jpg)
Whip your startup into shape
The Pitch Is NOT A Presentation
It’s a performance.
![Page 3: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/3.jpg)
Whip your startup into shape
Objective For Today
variety of small tips
when put together
make a HUGE difference!
( some of these you know already )
![Page 4: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/4.jpg)
Whip your startup into shape https://vimeo.com/70404101
![Page 5: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/5.jpg)
Whip your startup into shape
Pitch. Listen. Learn. Repeat.
‣Every time you meet someone, pitch!
‣A/B test your elevator pitch.
‣Look for the "Ah, ha!" moment.
‣Record whatever you just said and insert into your pitch next time.
‣You have (only) 90 seconds.
‣You're the expert, but don’t be defensive.
The more you do it, the better the story gets.
![Page 6: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/6.jpg)
Whip your startup into shape
Write A Script. Don't Freestyle.
‣Speak in short, sharp and concise sentences.
‣Get to the point. Fast!
‣Every word costs you $1,000
‣Say your brand name as often as possible rather than “we”.
‣Don’t ask the audience questions.
‣Use Excel. Yes that’s right!
![Page 7: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/7.jpg)
Whip your startup into shape
![Page 8: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/8.jpg)
Whip your startup into shape
Write A Script. Don't Freestyle.
‣Speak in short, sharp and concise sentences.
‣Get to the point. Fast!
‣Every word costs you $1,000.
‣Say your brand name as often as possible rather than “we”.
‣Don’t ask the audience questions.
‣Use Excel. That’s right Excel!
The script guarantees you cover the key points.
![Page 9: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/9.jpg)
Whip your startup into shape
Preach. Don't sell.
‣Slow down to make a point.
‣Speak faster to show progress and momentum.
‣ Insert pauses to be dramatic.
‣Repeat to emphasize important points.
‣Be assertive!‣ Don’t say things like “We think we can be number 1.”
‣Practice. Practice. Practice.
Confidence instils trust... Arrogance evokes doubt!
![Page 10: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/10.jpg)
Whip your startup into shape
Show. Don't Tell.
‣Pictures. Graphs. Visuals. Video.
‣Hire a graphic designer
‣Let the screen do the talking.
![Page 11: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/11.jpg)
http://www.flickr.com/photos/aganderson/6221646727/http://www.flickr.com/photos/aganderson/6221646727/ @thetransitapp
Transit App
Progress so far
- We started by launching in 3 cities across North America- Montreal, Toronto & Québec
- We added 40 additional cities in the last 12 months- New York City, Mexico City, Paris, Chicago, Philadelphia, Los Angeles,
San Francisco, Boston, Vancouver, Washington, Ottawa, Atlanta, Seattle, Miami & Baltimore
- Next is Europe and Asia very soon
![Page 12: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/12.jpg)
Montréal
Toronto
Québec
![Page 13: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/13.jpg)
New York City
Mexico City
Paris
Chicago
Philadelphia
Los Angeles
San Francisco
Boston
Vancouver
Washington
Ottawa
Atlanta
Seattle
Miami
Baltimore
and 25 more
Montréal
Toronto
Québec
![Page 14: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/14.jpg)
![Page 15: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/15.jpg)
Whip your startup into shape
Show. Don't Tell.
‣Pictures. Graphs. Visuals. Video.
‣Hire a graphic designer
‣Let the screen do the talking.
‣Fewer words is always better.
![Page 16: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/16.jpg)
★★★★★1,000+ 5-star reviews
![Page 17: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/17.jpg)
Whip your startup into shape
Show. Don't Tell.
‣Pictures. Graphs. Visuals. Video.
‣Hire a graphic designer
‣Let the screen do the talking.
‣Fewer words is always better.
‣Demo the product with video.
![Page 18: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/18.jpg)
Whip your startup into shape
Show. Don't Tell.
‣Pictures. Graphs. Visuals. Video.
‣Hire a graphic designer.
‣Let the screen do the talking.
‣Fewer words is always better.
‣Demo the product with video.
‣Use devices when showing screenshots.
![Page 19: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/19.jpg)
![Page 20: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/20.jpg)
Whip your startup into shape
Show. Don't Tell.
‣Pictures. Graphs. Visuals. Video.
‣Hire a graphic designer.
‣Let the screen do the talking.
‣Fewer words is always better.
‣Demo the product with video.
‣Use devices when showing screenshots.
The screen supports what you say. ( not the other way around )
![Page 21: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/21.jpg)
Whip your startup into shape
Use Animations Wisely.
‣Good animations illustrate what you say.
‣Bad animations make you look like an amateur.
Animations tell the story for you.
![Page 22: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/22.jpg)
Whip your startup into shape
Print. Edit. Rework. Repeat.
The storyboard helps you illustrate your story.
![Page 23: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/23.jpg)
Whip your startup into shape
Know Your Audience.
‣They aren't clueless. Understand what they know and don't know.
‣Research their past investments (partnerships or competitiveness).
‣Prepare an investor data sheet in excel.‣ all contact information‣ typical investment‣ last contact with them‣ your rating
‣Anticipate questions. Use backup slides.
![Page 24: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/24.jpg)
Whip your startup into shape
![Page 25: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/25.jpg)
Whip your startup into shape
Know Your Audience.
‣They aren't clueless. Understand what they know and don't know.
‣Research their past investments (partnerships or competitiveness).
‣Prepare an investor data sheet in excel‣ all contact information‣ typical investment‣ last contact with them‣ your rating
‣Anticipate questions. Use backup slides.
You can never be over prepared.
![Page 26: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/26.jpg)
Whip your startup into shape
Get In The Zone.
‣Nothing in your pockets!
‣Stand straight on two feet.
‣Keep your hands out of your pocket.
‣Hold the clicker steady in one hand.
‣Stand on the left side of the screen.
‣Never look at the screen behind you.
‣Don’t say “sorry.” Just move on.
‣Smile. Be excited and share your enthusiasm.
Body language often says more than words.
![Page 27: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/27.jpg)
Whip your startup into shape
In Summary
Pitch. Listen. Learn. Repeat.
Write A Script. Don't Freestyle.
Preach. Don't sell.
Show. Don't Tell.
Use Animations Wisely.
Print. Edit. Rework. Repeat.
Know Your Audience.
Get In The Zone.
![Page 28: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/28.jpg)
Whip your startup into shape
And Remember...
The Pitch is a performance.
![Page 29: FounderFuel - Deliver a killer pitch - FINAL](https://reader034.vdocuments.us/reader034/viewer/2022051207/53f930eb8d7f7253318b4b59/html5/thumbnails/29.jpg)
Ian Jeffrey
@ianmtl
ca.linkedin.com/in/ianjeffrey
founderfuel.com
@founderfuel
facebook.com/founderfuel
angel.co/founderfuel