forum monetization best practices
DESCRIPTION
Steve Arentzoff, VP Marketing at VigLink, shares best practices for forum monetization in this presentation given at ForumCon Chicago on September 27, 2011.TRANSCRIPT
Steve ArentzoffVP [email protected]+1 (415) 287-9942
Forum Monetization Best PracticesManaging Content to Maximize Revenue
September 27, 2011
ForumCon Chicago
2
Forum Monetization Today
subscriptions
content
Everyday, your content guides
consumers to decision points:
moments in time where readers
choose to take an action.
4
Every Day, your Content Guides Readers to Decision Points
5
Every Day, your Content Guides Readers to Decision Points
TodayWithout a mechanism to help your readers take immediate action, the potential to earn revenue is lost.
That’s the one I want!
www.google.com
oh look, the Dow went up 200
points ... *click*
potential value ≠ money in your pocket
...or...
Monetizing Decision Points
That’s the one I want!
Blu-Ray
content
*click*
advertiser
... and you get PAID when a visitor acts...
Not convinced?of shoppers that find online social sources to be an influential driver when making decisions
95% Increase
Monetization Best Practices
Best PracticesSpecific Actions You Can Take to Increase Monetization
2Content Integration - Provide Compelling Call-to-Action
Share special deals with
members
Introduce topic threads
centered around products
3
1
Understand Monetization Sources
4
Share Special Deals with Readers
share special deals
12
Content Integration
• Example: The NFL season kicks off this week. Get a great deal on a great new HDTV. Get up to 20% HDTVs at Best Buy. Click Best Buy to save now:
• Note: Make it easy for reader to access relevant section of website by embedding link to TV sale section
Introduce Product Topics
Introduce Product Topics
introduce product topics
keep content fresh
Encourage Participation
introduce product topics
keep content fresh
share special deals
Understand Outbound Traffic patternsExamples via VigLink dashbaord:
Which pages generate
the most revenue?
What are people
buying?
Which merchants
perform best?
2 New VigLink Capabilitiesto Increase Monetization
Link Insertion Activation
Push Link Insertion button to On!
Up to 38%Revenue Gain
Merchant Sale Alerts
3 Immediate Steps to Increase Revenue
1. Implement a content monetization solution (if you haven’t already)
2. Manage your content to increase decision point moments1. Utilize merchant sale alerts
3. Activate Link Insertion In VigLink Dashboard
Forums are an advertiser’s dream
Forums are an advertiser’s dream
(you have an incredible
asset on your hands)
(blog) Blog.VigLink.com
(twitter) @VigLink
(fb) Facebook.com/VigLink
VigLink