forum - brand finance · 2020. 7. 23. · samir dixit m:+65 9069 8651 e: [email protected]....
TRANSCRIPT
Brand Finance Vietnam Forum 2016Brands Driving Business Performance, Success and FailureThursday, 15th September 2016
Meliá Hanoi, 44 Ly Thuong Kiet Street, Hanoi, Vietnam
Forum
15th September 2016.Meliá Hanoi, 44 Ly Thuong Kiet Street, Hanoi, Vietnamwww.brandfinanceforum.com/events
Brand Finance Vietnam Forum 2016. Brands Driving Business Performance, Success and Failure. 2.
One of the greatest challenges of managing a business effectively requires clarity about the profitability drivers. Brand Equity is a measure of all the qualitative aspects derived from consumer perception towards a brand. If the structure in the underlying brand equity data is properly understood, it could be used to better manage the brand health and value. It is therefore critical to measure, manage and maximise your brand in order to successfully transfer value from the customers to the shareholders. Brand Finance Vietnam Forum 2016 will provide you with insights on Brand Driving Business Performance, Success and Failure.
Gain first-hand insights form world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about the importance of brands in driving business performance.
Hear from the speakers as they share the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world’s leading brands.
Speakers.
Our theme for 2016. ‘Brands Driving Business Performance, Success and Failure’.
Ms. Bui Nguyen Phuong Chau
Ms. Nguyen Thi Xuan Nga
Dr. Andrew SeitMr. Micheal H.Nguyen
Deputy CEO and CFO Head of Corporate Communication Department
Strategic Marketing Manager
General Manager, Asia
15th September 2016.Meliá Hanoi, 44 Ly Thuong Kiet Street, Hanoi, Vietnamwww.brandfinanceforum.com/events
Brand Finance Vietnam Forum 2016. Brands Driving Business Performance, Success and Failure. 3.
08:00 - 08:45
08:45 - 08:50
08:50 - 09:20
09:20 - 09:40
09:40 - 10:00
10:00 - 10:20
10:20 - 10:40
10:40 - 11:20
11:20-11:40
Registration
Opening address by Brand FinanceMr. Manh LaiCountry RepresentativeBrand Finance in Vietnam
Driving change for tomorrow’s valueMr. Micheal H.NguyenDeputy CEO and CFO Masan Group
FPT – Beyond the brandMs. Bui Nguyen Phuong ChauHead of Corporate Communication DepartmentFPT Corporation
Strong brand platformMs. Nguyen Thi Xuan NgaStrategic Marketing ManagerVinamilk
Coffee & Tea break
How does technology drive your brand successDr. Andrew SeitGeneral Manager, AsiaSearch365
Brand Scorecards – Getting a grip on your future successSamir DixitManaging DirectorBrand Finance Asia Pacific
Announcement of Vietnam’s Top 50 Most Valuable Brands 2016
Programme.Our theme for 2016. ‘Brands Driving Business Performance, Success and Failure’.
Contact.
Brand Finance in VietnamLai Tien ManhM: +84 90 259 8228E: [email protected]
Brand Finance Asia PacificSamir DixitM: +65 9069 8651 E: [email protected]
15th September 2016.Meliá Hanoi, 44 Ly Thuong Kiet Street, Hanoi, Vietnamwww.brandfinanceforum.com/events
Brand Finance Vietnam Forum 2016. Brands Driving Business Performance, Success and Failure. 4.
Brand Finance Forum has progressively become one of the definitive events in the area of brand building; it should not be missed by those who are serious about maximising the value of their brands and intangible assets.
Helping clients to measure, manage and maximise the value of their brands to drive business performance.Unique We possess a unique combination of marketing, research, management and financial expertise.Independent Brand Finance is entirely independent. We manage brands, not create them.Technical recognition We are accredited with the ISO 10668 global standard for brand valuations and our assessments are widely accepted by regulatory bodies worldwide.Experience With over 15 years experience Brand Finance has worked with clients of all sizes across all sectors.Global We are headquartered in London with offices in over 20 countries.
About us.
Lai Tien ManhCountry RepresentativeBrand Finance in Vietnam
Samir DixitManaging DirectorBrand Finance Asia Pacific