fortunetimes group | internship study program … · focus on luxury, fashion, digital marketing...

FortuneTimes Group | Internship Study Program

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Strategic Management Focus on Luxury, Fashion, Digital

Marketing Management

FortuneTimes Group Wall Street | New York

©FortuneTimes Group | Strategic Management | Luxury, Fashion, Digital Marketing


Strategic Management

Dear Students,

The Academy of FortuneTimes Group is pleased to hold our Strategic Management

Program in the heart of Wall Street. Designed for students from all major fields of

study, this program will accelerate your understanding of the socioeconomic, political

and cultural influences shaping Global Business and Luxury and Fashion Markets.

Together with business immersion and cultural activities, you will gain insights into

and an appreciation of New York City’s business culture.

Strategic Management Theory and Practice (Luxury, Fashion, Digital Marketing)

courses will be conducted by FortuneTimes Group professors, and will provide a well-

rounded Strategic Management experience. Students will receive a Certificate of

Achievement upon successful course completion. FortuneTimes Group will conduct

visits to places and institutions that imbue the City of New York with its rich cultural

legacy. Museums, art galleries and famous business land-marks will transport

participants through History.

Join us in exploring New York City as the world’s capital of Finance and Business.

Industry experts will guide through the process of cultural immersion. We will be

together for a period of 10 days during the Strategic Management Program.

Coursework will consist of 24 hours of accelerated study, Monday through Friday

mornings (9 A.M. – 12 P.M., Eastern Standard Time) in the first week, and Monday

through Wednesday mornings (9 A.M. – 12 P.M., Eastern Standard Time) in the second

week. Afternoons will be devoted to NYC guided tours and cultural immersion

activities.

Please consult our website for more information regarding the program.

Inquiries may also be sent to [email protected]

We look forward to meeting you!



General Information

Strategic Management

Program

May and December 2018 (10 days)

The program will take place at the Academy of FortuneTimes Group, and will cover a period

of 10 days in May and December 2018. The Program will consist of 24 hours of intensive

coursework conducted on Monday through Friday mornings (9 A.M. – 12 P.M. Eastern Standard

Time) in the first week and Monday through Wednesday mornings (9 A.M. – 12 P.M., Eastern

Standard Time) in the second week.

The Program Methodology is focused on 5 interrelated elements: Business Skills, Industry

Knowledge, Professional Networking, Cultural Experience, and Management Strategy.

The curriculum covers in the following subjects:

• Strategic Management (Luxury, Fashion, Digital Marketing)

The courses will be complemented by Business Site Visits. Students will also participate in social

networking with New York students and professionals, interviews with executives, and cultural

tours, to gain the industry knowledge, networking, cultural understanding, and strategic

management insights of New York City and businesses.

Following the successful completion of the New York Program, students will receive a

professional certificate with college credit from the Academy of FortuneTimes Group.

Program Benefits

• Accelerated understanding of the socioeconomic, political and cultural influences that

shapes global markets.

• Business Networking opportunity on Wall Street.

• New York cultural immersion.

• Academic course credit in Strategy Management (Luxury, Fashion, Digital Marketing.



Industry Knowledge with Business Site Visits

Professional Networking with Wall Street Professionals Professional Networking Events with Wall Street Professionals will be hosted by FortuneTimes Group.

Schedule will be announced before the start of the program.

Case Studies, Business Strategy Development, and Student Presentations:

The case studies focus on Luxury Brand Management, Fashion Business, and Digital Marketing.

Students will investigate business trends and contemporary challenges related to luxury/fashion management.

For example,

1. How international luxury brands establish presence in USA?

2. What are the business Impact of international and USA economy?

3. New York trends in luxury life style.

4. USA digital marketing and innovations

Students will visit companies related to the case study.

Students are required to work in groups in these case studies:

• Supply Chain Management at Ralph Lauren.

• Social Media, Mobile and Digital Marketing at Sephora.

• International Expansion at Nordstrom.

Case Studies and Company Visits – Industry Focus

Below are some of the visits that may be available:

Digital Connected Presence:

• Rebecca Minkoff – Digital Marketing Connected

Presence (SOHO)

Silicon Alley and Luxury e-commerce

• gilt.com

• net-a-porter.com

• mrporter.com

Luxury Retail Management:

• Luxury: Customer Focus at Neiman Marcus

• Bergdorf Goodman Management

Luxury Lifestyle:

• Herman Miller – marketing and sales (showroom)

• Maserati of Manhattan - marketing strategy

• Sotheby’s Management

• Zagat top restaurant management

Fashion Product Strategy:

• Vogue Magazine Editorial and Event

Management

• Startup Designer – Isidoro Francisco

• Award winning Designer - Peyman Umay

Luxury Apartments and Real Estate Developers:

• Plaza Hotel + Luxury life style

• Corcoran luxury apartments – Management

• Time Warner Center – luxury apartments

and mixed used development

• W Hotel Luxury Apartment Management

• Baccarat Hotel



LFD-100 Course Outline

Strategic Management (Luxury, Fashion, Digital Marketing).

The course provides the classic industrial organization model with a resource-based view of the firm to give

students a complete understanding of how today’s businesses use strategic management to establish a

sustained competitive advantage. The course examines the latest cutting-edge research and strategic

management trends with ideas from some of today’s most prominent scholars. A strong global focus and

carefully selected examples from emerging and established American companies place ideas into context

within an inviting, practical presentation. Students are required to work on cases focusing on Luxury

Management, Fashion Management, and Digital Marketing Management. Companies and organizations

highlighted include Ralph Lauren, Sephora, and Nordstrom, and many more. Cases exemplify how actual

national and international organizations use strategic management processes to outperform rivals, including

full financial analyses. Students will examine a broad range of critical issues confronting managers today.

Students will learn how to effectively apply strategic management tools and techniques, to increase

performance and their organization’s competitive advantage.

Course Topics

Part 1: STRATEGIC MANAGEMENT INPUTS.

1. Strategic Management and Strategic Competitiveness.

2. The External Environment: Opportunities, Threats, Industry

Competition, and Competitor Analysis.

3. The Internal Organization: Resources, Capabilities, Core

Competencies, and Competitive Advantages.

Part 2: STRATEGIC ACTIONS AND STRATEGY FORMULATION.

4. Business-Level Strategy.

5. Competitive Rivalry and Competitive Dynamics.

6. Corporate-Level Strategy.

7. Merger and Acquisition Strategies.

8. International Strategy.

9. Cooperative Strategy.

Part 3: STRATEGIC ACTIONS: STRATEGY IMPLEMENTATION.

10. Corporate Governance.

11. Organizational Structure and Controls.

12. Strategic Leadership and Entrepreneurship.



Session 1: Building a Framework of Understanding

In our first session, students will be presented with two different frameworks, within which our

courses will explore key concepts and issues. The first framework will incorporate fundamental

concepts in terms of strategy and strategic management. The second framework will incorporate

fundamental concepts in terms of Luxury Management, Fashion Management, and Digital

Marketing Management. These frameworks will establish common terminology and methodologies

for examining pertinent issues. In addition, students will be introduced to the Case Study Method

which will be used for analysis and synthesis. Students will also use the Case Study Method during

the program, during their group presentations. Case studies enable accelerated learning.

Session 2: Implementing Strategic and Business Analysis

With Strategic and Luxury Management, Fashion Management, and Digital Marketing Management

Frameworks in hand, during Week 2 we begin the process of Case Analysis and Case Discussion.

Students will be presented with examples of cogent analyses, so that they may model these in their

own work. Case Studies will be distributed to students, and students in small groups will begin their

analyses. Faculty are available to provide direction and feedback during the analytic process;

however, students will be responsible for the quality of their analyses, beginning with session two,

and continuing through session eight.

Session 3: Building Expertise in Case Study Analysis

Session three of our program is designed to build expertise in case study analysis, through

discussion and feedback. Case studies must be read and re-read, in order for the analytic process

to be successful. To their surprise, students often discover that detailed strategic analysis is more

demanding than originally thought, and that there are many layers of information which must be

weighed and sifted in order for there to be clarity. Linking these analyses to the fundamental

frameworks presented during session one, offers additional challenges. Session three also begins

preparations for the capstone presentation assignments in session eight. Students will be provided

grading rubrics to guide their assignment preparations.



Session 4: Adding Value to Case Study Analysis

Session four has two interrelated goals: first, to incorporate the elements of different schools of

thought in terms of Business Strategy; second, to incorporate these schools of thought in to the

case studies being analyzed. It is not enough to merely analyze factual information regarding a

business enterprise. The challenge is to place one’s analysis in the context of an industry, and in

the context of scholarly research, and erudition. Corporate enterprise exists and interacts in many

different domains, and with primary, secondary and unintended impacts. Given uncertainty, the

many constituencies involved, and the latest thought with regard to global enterprise, students will

be challenged to make their case study analyses multi-dimensional, and more global. Success in

session four provides the foundation for the second half of our academic program, and adds

significantly to the frameworks presented in session one.

Session 5: Preparing Capstone Presentations The focus of session five is in our preparation for the Capstone presentations in Luxury

Management, Fashion Management, and Digital Marketing Management. There will be two different

Capstone assignments, each build upon the foundation of Case Analysis, and each graded based

upon specific grading categories and grading rubrics. Thus, students will have to apply their

frameworks of understanding and their analytic methodologies to two different, but related,

corporate areas. During session five, students will complete the writing of their analyses with their

groups, plan and complete graphical exhibits which will be designed to inform their work, and place

their analyses in the context of recent research, and thinking about global enterprises.

Session 6 to 8: Final Capstone Presentations Session six to eight culminates in group presentations in Strategic Management. These

presentations will have taken much time and collaborative effort to produce. Incorporating the

frameworks introduced during session one, and building upon the concepts and scholarly articles

offered in succeeding sessions, Capstone presentations will take place during last day of the

program. Students will have the opportunity to receive feedback in written and verbal form, and

will come away with a permanent record of their accomplishments.



Program Committee Rachel Yager, Ph.D.

Founder and CEO, FortuneTimes Group

Dr. Rachel Yager is the founder of FORTUNETIMES Group, Inc. (FTG), a New York based professional development

and consulting firm that focuses on accelerating individual and organizational understanding of the convergence of

business, technologies and global best practices. FTG offers educational and business consultation to a variety of

businesses, including Fortune 500 companies.

Dr. Yager serves on the Board of Delta Mu Delta International Honor Society in Business, as its Northeastern Regional

Representative. She is also a Professor and MBA Program Director at the School for Business at Metropolitan College of

New York; she currently serves on MCNY Board as a Faculty Trustee. Dr. Yager’s management expertise spans both High

Tech and Financial Services. She had held management positions in major corporations in Asia, Europe, and USA; she

has directed Internet strategies and delivered client services for Citigroup, Lehman Brothers, and Ernst & Young. She

specializes in developing business strategies using emerging technologies in computational intelligence, knowledge

engineering, decision and business analytics.

Dr. Yager was on the program committee of the IEEE Symposium on Computational Intelligence for Financial

Engineering and Economics, and she had served in the World Wide Web consortium (W3C) advisory committee. She is

knowledgeable in external partnerships and international collaborative efforts, including European Commission

research consortium, emerging markets and Asia economic growth projects.

In her consulting practice, Dr. Yager continues to advise Fortune 500 companies and executives in emerging

technologies and new product R&D, she helps companies accelerate technology transfer from leading research and

academic institutions.

Dr. Yager earned her Ph.D. in Computer Information Systems and a Master’s Degree in Industrial Automation and

Operations Management – supported by a scholarship from the French Ministry of Education - L'Association Nationale

de la Recherche et de la Technologie (ANRT) and Schneider Electric (global specialist in energy management and

automation, headquarter in Paris) – from INSA, Institut National des Sciences Appliquées de Lyon, France. She has a

Bachelor’s Degree in Electrical and Electronic Engineering from the Nanyang Technological University of Singapore. She

is multilingual, fluent in English, Chinese and French.

Richard Zalman, Ph.D., CCP, SPHR

Chief Learning Officer, FortuneTimes Group

Named an Alfred P. Sloan Fellow by the Sloan School of Management at M.I.T., in 1988, Dr. Zalman also earned a

Doctorate in Education, and a Master of Arts in Teaching in Bilingual Education, from Northwestern University.

Dr. Zalman's experience spans over thirty years in the private sector as a Human Resources and Operations

executive in Financial Services, Pharmaceutical and Automotive industries, with such organizations as: MassMutual

Insurance, American Savings and Loan, Countrywide Financial Services, Warner-Lambert, USCI Bard, Zoecon, Sandoz

Pharmaceuticals, Roussel-UCLAF Holdings, ElectroOptix, Cummins Engine, and Brown, Root & Braun Engineering.

Dr. Zalman is certified in the following: Compensation Professional (CCP) from World-At-Work Society

(formerly the American Compensation Association); the CCP is the highest designation with regard to the employee

total compensation; Materials Requirements Planning (MRP) from the American Materials Requirements Planning

Society; Good Manufacturing Practices (GMP's), Laboratory Practices (GLP's) by the Federal Food and Drug

Administration (FDA); Quality Assurance and Quality Control (QA & QC) from the American Society for Quality Control,

Northern New Hampshire Chapter, Six-Sigma Brown Belt & Black Belt; Senior Professional in Human Resources

(SPHR) from the Society for Human Resource Management; Accredited Diplomat in Employee Training and

Development, Accredited Professional in Employee Health, Wellness, Safety and Security, from the Personnel

Accreditation Institute.



Innovation and best practices drive major markets

around the world. Based in the financial district of New

York, FortuneTimes Group (FTG) accelerates individual

and organizational understanding of the convergence of

business, technologies and global best practice. We

partner with international organizations large and small

to identify opportunities to launch new products,

penetrate markets, strengthen internal operations,

enhance branding, increase revenues and confer lasting

competitive advantages.

Our Approach: FTG works with Ivy-League faculty and

Wall Street executives in a multi-national setting, to

deliver unique symposia, seminars and interactive

professional development training courses. Tapping into

the rich business leadership culture of New York City, FTG

programs showcase thought-leaders, authors and

innovators. Participants measure the outcomes of FTG

programs by the rate and speed through which they

implement and incorporate new understandings and

expertise.

Find Us FortuneTimes Group

55 Exchange Place, 4th Floor, Suite 402

(Between Broad and William Streets)

New York, NY 02134-0000

(+1) 646.479.4757

[email protected]

www.fortunetimesgroup.com

Train Service

PATH Train: World Trade Center Station Subway: 2, 3,

4 and 5 trains to Wall Street J, M and Z trains to Broad

Street

Rachel Yager, Ph.D.

Founder and CEO, FortuneTimes Group

“At FortuneTimes Group, you will set your professional

goals and formulate a strategy to grow your expertise by

learning business skills, applying industry knowledge,

socializing ideas in a professional network, and

implementing them in a business setting.”

WHO WE ARE We Accelerate Your Growth in a Global Setting.

Global Leader in Business and

Academic Consulting Founded by business and academic leaders, FTG helps

our clients apply state-of-the-art business techniques,

emerging technologies and global best practices to

accelerate their individual and organizational growth.



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