fort collins artisans by richard pedersen and jenni pedersen

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Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

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Page 1: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Fort Collins Artisans

By Richard Pedersen and Jenni Pedersen

Page 2: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

What is FortCollinsArtisans.com?

LOCALFine Art

UGC

Social

Promote

Search

ARTISTGALLERY

Community

Transparency

Secure

share

collect

commision

collageGenerate random

Page 3: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Imagine…

Google Etsy+

+Facebook Yelp

Disseminating and interpreting web content for a local niche market…

Pinterest+

=

+

Page 4: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Welcome to FortCollinsArtisans.com

Page 5: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Danielle Krick• 27 years old• Single• $20,000

Danielle graduated with an art history degree and works in metal art. She is the best metal smith artist in the region, but business is hard because the niche is unknown by most of Fort Collins. The art is becoming less appreciated.

Danielle uses Facebook daily and updates her artist blog and etsy.com account weekly. She is saving up to afford a website and is on the waiting list to have her art displayed in a few local galleries.

Danielle wants more time on her art and less time on social media and web development.

Add self to Gallery

Add News Coverage

Add Blog

ArtistCreate Events

Manage Profile

Search within page

Manage Artwork

Add Artist

Advertise Exhibits and Events

Find similar Artists

Upload photos

View their activity

Manage Privacy

Receive Notifications

Who uses Fort Collins Artisans?

Page 6: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Who uses Fort Collins Artisans?

Meredith St. Louis• 52 years old• Married, no kids• $200,000 joint income

Meredith likes to be a part of communities and committees. She and her husband attend local art events every month in Fort Collins that the Bohemian Foundation puts on, such as Fort Collins Art Walk. She travels to Europe, where she picks up art and other collectibles.

She and her husband like a few painters. They prefer local painters and wouldn’t have any art in their home that is under $5,000 .

She uses Facebook once a week and searches Google and peruses trade magazines to find new art and artists.

Learn about fcartisans

Browse Artists

Browse Venues

Browse Art

Browse collections

Create collections

Search

Site VisitorBrowse Events

Find Friends Using Site

Create account

Page 7: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Art Appreciation for Everyone

Page 8: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

1. Register

2. Personalize

3. Connect

Page 9: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Explore Local Art

Page 10: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Enable PERSONAL and RELEVANT Search

Page 11: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Create a Magazine-like Experience

Page 12: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

An art profile for all users

Page 13: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

User-centric Experience

Or view updates in List View

Collections

Page 14: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

User Collections (UGC)

Inside collection“Art that Makes Me Happy”

Add to Timeline +

Collections

Page 15: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Manage Personal Art Related Profile

Collections

Page 16: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Track and Share Pins

Collections

Page 17: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Follow Galleries and Artists

Collections

Page 18: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Display and Manage Connections

Collections

Page 19: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

For Artists

Page 20: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Artist Search Display

Page 21: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Artist Collections>View All

Page 22: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

For Galleries

Page 23: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Gallery Search Display

Page 24: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Gallery Context to Display Artists

Page 25: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

Gallery Context for Artist Collections

Page 26: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

What about Early Adopters?Site goals• Promote Regional Artists, Studio's and Galleries• Build up community through its fine art, artists, and galleries (paintings, photography, mixed media,

etc.)

Artwork displayed on site• Only thumbnails and low resolution images of artwork are shown. All images include a reference link

to original web content.• All artwork is attributed to artist, studio, gallery through web reference links

Requirements for early participation• Studio/Gallery with address within Fort Collins Area• Online presence (example: Website, Facebook)• Accomplished Artist or Gallery with 10 or more art pieces (Painter, photographer)

Your Commitment• Monitor FortCollinsArtisans search engine. Report any issues regarding search engine content• Register on FortCollinsArtisans site and create "collection(s)" of your art that can be shared publically• Post public showing events on the site• If you like experience tell other artists

Page 27: Fort Collins Artisans By Richard Pedersen and Jenni Pedersen