forrester web event presentation: key success factors in overcoming mobile implications
DESCRIPTION
Mobile is the new face of engagement. During this Web Event, Forrester will share the most common challenges IT faces when developing, securing, deploying, and monitoring mobile apps. The success or failure of your apps can depend on user reviews. How do you optimize mobile apps for all the devices, ecosystems, and behaviors that make the mobile world so dynamic? Join this Web Event to hear Forrester's view of the toughest challenges to managing the mobile application lifecycle. Presenter: John C. McCarthy, VP & Principal Analyst, Forrester Research, Inc.TRANSCRIPT
Mobile Is The New Face Of EngagementOrganize To Mobilize; Strategize To ScaleJohn C. McCarthy, Vice President and Principal Analyst
A perfect storm of technology innovation
Cloud
Mobile
Social
Smart
Analytics
Mobile is the new face of engagement
Systems of record host transactions in
the virtual world
Systems of engagement guide people in their physical worldSystems of engagement empower people
with context-rich apps to take the next most likely action
Source: November 16, 2012, “Great Mobile Experiences Are Built On Systems Of Engagement” Forrester Report
© 2013 Forrester Research, Inc. Reproduction Prohibited
The key differencesSystems of record Systems of engagement
Key outcome Automate transactions Guide decisions and deliver services
Intended audience Employees Customers, employees, & partners
User interaction model Keyboard and mouseTouchscreen or voice control with
sensors, & camera
Integration requirements Fixed, mostly internal systemsRapidly changing, with many internal
and external systems
Design goalsImplement a business process for
expert usersAccomplish tasks for
casual and for dedicated users
Degree of personalizationNon-existent or
role-basedTailored to an individual based on their
immediate context
Role of analyticsOperational analytics on historical
dataExperience and outcome analysis on
real-time data
Base: 346 IT budget decision-makers from firms with 1000+ employees ; Source: Forrsights Software Survey, Q4 2011
“What challenges, if any, does your firm face with developing and managing mobile applications?”
Survey response options included:Security
The number of different platforms/operation systems
Integration the apps with custom back-end systems
Finding the right skills to design the right user experience
Variations of form factors within the operating systems
Rate of release of different operating systems/platforms
Integrating the apps with traditional on-premise packages
Data integrity
Confusion around building native vs HTML 5-based apps
Making sure users have the up-to-date version of the app
Integrating the apps with different public cloud services
To see survey results, view full presentation at http://bit.ly/10IK16k
The mobile center of excellence coordinates between business and IT
View and hear the complete Forrester presentation & other mobile Web Events:
http://bit.ly/10IK16k