forrester new star faronics power save webinar sept 22, 2009

New Star Energy Services provides a full range of products and services related to energy management and has partnered with Faronics and Sentilla and is a reseller of Faronics Power Save and Sentilla Energy Manager for Data Centers.

www.newstarenergyservices.com

Faronics delivers software that helps manage, simplify, and secure multi-user computing environments. Driven by a desire to deliver a trouble-free computing experience, Faronics is focused on solving real world computing problems that threaten user productivity, system integrity, and organizational efficiency.

www.faronics.com

Sponsored By:

PC Power Management Delivers Solid Financial and

Environmental Savings

Introductions – 5 minutes

Forrester Research – 20 minutes

Faronics – 15 minutes

Forrester Research / Q&A – 20 minutes

Introductions – 5 minutes

Forrester Research – 20 minutes

Faronics – 15 minutes

Forrester Research / Q&A – 20 minutes

Today’s Agenda

Maximizing The Financial Value Of PC Power Management

Doug Washburn

Analyst

Forrester Research

September 22, 2009

5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Source: Scott Adams, Dilbert, September 25, 2008

Don’t be a Dilbert


PC power management is a top priority

PC power management

suites

Forrester’s “TechRadar™: Green IT 1.0 Technologies”


• Trends driving PC power management

• The state of PC power management

• Dispelling common PC power management myths

• Overcoming barriers to PC power management

• Call to action: Pilot PC power management

Agenda


IT is becoming more responsible for managing energy consumption…

Source: Enterprise And SMB Hardware Survey, North America And Europe, Q3 2008

5%

7%

56%

50%

20%

22%4%

10% 8%

13% 7%

2%Europe (N=237)

North America (N=543)

IT has visibility, sole responsibility, and charges electrical IT has visibility and sole responsibilityIT has visibility and shared responsibility IT has visibility but no responsibilityIT has neither visibility nor responsibility Don’t know

“What is your IT department’s role in managing electrical efficiency?”

Base: Hardware technology decision-makers from North American and European enterprises that are very interested, interested, or slightly interested in increasing the electrical efficiency of the data center

(percentages may not total 100 because of rounding)


… And new priorities are driving energy conservation within IT


Green IT is on the rise in 50% of firms

Source: July 16, 2009, “Market Overview: The Recession Dents Green IT's Global Momentum” Forrester report


For now, green IT = energy reduction

Source: July 16, 2009, “Market Overview: The Recession Dents Green IT's Global Momentum” Forrester report


Distributed IT assets consume the same if not more energy than the data center

Data center

electricity

usage, 45%

IT electricity

use outside

the data

center, 55%

Total IT electricity use separated by data center and non-data-center use

Base: 308 hardware technology decision-makers from North American and European enterprises that are very interested, interested, or slightly interested in increasing the electrical efficiency of the data center

Source: December 18, 2008, “More Energy Is Consumed Outside Of The Data Center, 2008”







Agenda


The average PC spends most of its time in an idle, energy consuming state

24:0023:0022:0021:0020:0019:0018:0017:0016:0015:0014:0013:0012:0011:0010:009:00

8:00

7:006:005:004:003:002:001:00

SundaySaturdayFridayThursdayWednesdayTuesdayMondayWorking Hours>> 24% of the week

Idle Computing>> 76% of the week


► Actively reducing the energy consumption

of operating PCs and monitors by enabling lower power states during

periods of inactivity — where the PC and monitor are drawing energy but no useful work is being performed (e.g., nights,

weekends, holidays, and workday breaks).

Defining PC power management


While 43% of firms implementing or piloting PC power management…


… Current methods to enable PC power management policies aren’t enough

Common approaches

(+60%) are too relaxed and

manual







Agenda


Myth #1: I have to buy new, energy efficient hardware to reduce PC energy use.

Energy Efficiency Energy Conservationvs.

Energy efficient equipment

Energy efficient architecture


Myth #2: The power used turning my PC on negates any benefits of turning it off.

=


Myth #3: My screen saver is saving me energy already.


Myth #4: Turning my PC on and off will reduce its performance and useful life.


Myth #5: PC power management will become an administrative burden.


Myth #6: My PC users will not tolerate any downtime for power management.

About Faronics

Intelligent software solutions for absolute control

In business since 1996

Over 8 million licenses deployed

Over 30,000 customers in over 150 countries

Offices in USA, Canada and UK

New Star Energy Services – Preferred Faronics Reseller

Intelligent software solutions for absolute control

In business since 1996

Over 8 million licenses deployed

Over 30,000 customers in over 150 countries

Offices in USA, Canada and UK

New Star Energy Services – Preferred Faronics Reseller

Green Affiliations

Faronics is proud to be an ENERGY STAR Low Carbon IT Campaign Ally, part of EPA's ongoing efforts to help [customers/members/constituents] not only save energy and money, but join the fight against global warming. The ENERGY STAR Low Carbon IT Campaign is a nationwide effort to assist and recognize organizations for reducing the energy consumed by computers. Learn how you can reduce your carbon footprint and save up to $50 per computer annually by going to www.energystar.gov/lowcarbonit.

Faronics is proud to be an ENERGY STAR Low Carbon IT Campaign Ally, part of EPA's ongoing efforts to help [customers/members/constituents] not only save energy and money, but join the fight against global warming. The ENERGY STAR Low Carbon IT Campaign is a nationwide effort to assist and recognize organizations for reducing the energy consumed by computers. Learn how you can reduce your carbon footprint and save up to $50 per computer annually by going to www.energystar.gov/lowcarbonit.

Faronics has been recognized by the Climate Savers Computing Initiative for its effectiveness in helping organizations reduce computer energy waste. The goal of the Climate Savers Computing Initiative is to promote development, deployment and adoption of smart technologies that can both improve the efficiency of a computer's power delivery and reduce the energy consumed when the computer is in an inactive state.

Faronics has been recognized by the Climate Savers Computing Initiative for its effectiveness in helping organizations reduce computer energy waste. The goal of the Climate Savers Computing Initiative is to promote development, deployment and adoption of smart technologies that can both improve the efficiency of a computer's power delivery and reduce the energy consumed when the computer is in an inactive state.

Maximize Investment of Existing Infrastructure

Measurement and Verification – Actual Metering of a Power Save customerMeasurement and Verification – Actual Metering of a Power Save customer

Watts

Max Watts

Min Watts

Watts Up Data For - Sonny WS Data.txt

11/4/200811/3/200811/3/200811/2/200811/2/200811/1/200811/1/200810/31/200810/31/200810/30/200810/30/200810/29/200810/29/200810/28/200810/28/2008

125

120

115

110

105

100

95

90

85

80

75

70

65

60

55

50

45

40

35

30

25

20

15

10

5

Audit Report — Gather Baseline Data

Full Operation Report — Tangible Savings

Faronics Power Save Considers all Stakeholders

IT Management

Ease of use

Updates/Patches

Non-disruptive

Flexibility

IT Management

Ease of use

Updates/Patches

Non-disruptive

Flexibility

Executives

Solid ROI

CSR Goals

Reporting

Executives

Solid ROI

CSR Goals

Reporting

End Users

Non-disruptive

Uptime

Saved Data

Remote Access

End Users

Non-disruptive

Uptime

Saved Data

Remote Access

“Intelligent” PC Power Management

Specify Inactivity Timeouts

Monitor

Hard disk

PC

Specify Inactivity Definitions

Disk activity

CPU activity

Network activity

Critical applications

Independent settings for when running on batteries.

Specify Inactivity Timeouts

Monitor

Hard disk

PC

Specify Inactivity Definitions

Disk activity

CPU activity

Network activity

Critical applications

Independent settings for when running on batteries.

Application Monitoring

Specify mission-critical applications and non-critical applications to monitor.

Specify non-critical applications contributing to processing spikes

Specify mission-critical applications and non-critical applications to monitor.

Specify non-critical applications contributing to processing spikes

User Notification

Notify users before a Power Save action.

Change the notification image that the end-user sees.

Notify users before a Power Save action.

Change the notification image that the end-user sees.

Save Open Documents

Auto-save open Microsoft documents prior to shutdown.Auto-save open Microsoft documents prior to shutdown.

Multiple Power Policy Support

Create a custom Power Plan that is composed of multiple power policies.

Power Policies are your customized Power Save configurations.

Create a custom Power Plan that is composed of multiple power policies.

Power Policies are your customized Power Save configurations.

Wake-On-LAN

Power Save has the ability to switch on remote computers through “Magic Packets”

Wake-on-LAN Relay “Last Man Standing”

Issue: Wake-on-LAN (WOL) broadcast packets cannot always cross routers and other networking equipment

Solution: Power Save can designate one or more workstations as WOL relays

Wake-on-LAN Web Interface

Power Save has the ability to switch on remote computers through “Magic Packets”

Wake-on-LAN Relay “Last Man Standing”

Issue: Wake-on-LAN (WOL) broadcast packets cannot always cross routers and other networking equipment

Solution: Power Save can designate one or more workstations as WOL relays

Wake-on-LAN Web Interface

Remote Workstation Wakeup

Intelligent Computer Energy Management

Non-Disruptive to User or IT Processes

Solid ROI Backed by Built-in Reporting

Measurement & Verification via Audit Mode

Deployed/Managed via Central Console

Multi-Platform: Windows & Mac OS X

Intelligent Computer Energy Management

Non-Disruptive to User or IT Processes

Solid ROI Backed by Built-in Reporting

Measurement & Verification via Audit Mode

Deployed/Managed via Central Console

Multi-Platform: Windows & Mac OS X

ExecutivesExecutives IT ManagementIT Management End UsersEnd Users

Why Faronics Power Save?

Success Stories:

ADT Case Study – saving ~$5,000/month with Power Save:

http://www.faronics.com/doc/cs/CaseStudy_ADT.pdf

Modesto City Schools saving $300,000/year using Faronics Power Save:

http://www.edtechmag.com/k12/index2.php?option=com_content&task=view&id=763&pop=1&page=0

Coeur D’Alene SD Case Study – Saving ~ $100,000/year with Power Save:

http://www.faronics.com/doc/cs/CaseStudy_Coeur_D%27Alene.pdf

Howard Community College Case Study - Estimated $50,000 savings per year:

http://www.faronics.com/whitepapers/CaseStudy_HCC.pdf

ADT Case Study – saving ~$5,000/month with Power Save:

http://www.faronics.com/doc/cs/CaseStudy_ADT.pdf

Modesto City Schools saving $300,000/year using Faronics Power Save:

http://www.edtechmag.com/k12/index2.php?option=com_content&task=view&id=763&pop=1&page=0

Coeur D’Alene SD Case Study – Saving ~ $100,000/year with Power Save:

http://www.faronics.com/doc/cs/CaseStudy_Coeur_D%27Alene.pdf

Howard Community College Case Study - Estimated $50,000 savings per year:

http://www.faronics.com/whitepapers/CaseStudy_HCC.pdf







Agenda


IT professionals should proactively address barriers that are legitimate concerns


Barrier: Loss of user productivityTailor your approach based on your users computing habits

Example Results

Large school district: turns PCs and monitors off after 11 p.m. each night

Large manufacturer: 15 minutes, monitor off; 30 minutes, hard drives off; 2 hours, PC system standby; 3 hours, PC hibernation

Large bank: Front office —PCs/monitors off after 6 p.m.; back office — monitors off after 20 minutes, PC standby after 30 minutes

PCs: 44,000Per PC: $68/yearTotal: $3 million/yearCO2: 65% reduction

PCs: 75,000Per PC: $33/yearTotal: $2.5 million/yearCO2: 20,000 tons/year

PCs: 80,000Per PC: $26/yearTotal: $2.1 million/yearCO2: 17,150 tons/year


Barrier: No ownershipTake a “roles” approach across the PC power management lifecycle


Barrier: Priorities and determining savingsEstimate the financial savings from PC power management

x

=

x

Total assets

Hours of operation

Energy draw per hour (W)

No power mgt. With power mgt.

x

=

x

Annual savings(-) =

1

24

89

1

8

89

x

x

1

16

5

2.13 .79kWh/day (1,000 W = 1kW)

$0.19 $0.07$/day ($.09/kWh)

2.85 1.06CO2/day (1.34 Lbs./kWh)

=

=

=

489 kWh/yr

$43.80/yr

653 Lbs. CO2/yr

+60% savings!


Barrier: Not sure what approach to takeApply industry best practices when powering down PCs and monitors


Barrier: Not sure what approach to take (cont)

Apply industry best practices when powering down PCs and monitors

Source: December 5, 2008, “How Much Money Are Your Idle PCs Wasting?”







Agenda


Pilot PC power management to assess financial value and identify risks

“The pitch was simple. Power management would save money, not adversely affect day-to-day operations, and could be implemented quickly and easily — a no-brainer.”

- IT manager, large manufacturer


Key outcomes of your pilot

Piloting PC power management will help IT professionals determine:

• Scope. Identify PCs and apps that can not be power managed.

• Impact on IT. Understand the impact of power management on the network and existing client management practices.

• Group users by tolerance. Create user groups based on tolerance for PC power management to serve as the basis for policy creation.

• Policy development. Tailor your approach (e.g. “scheduled”, “always-on”, “hybrid”) and frequency (e.g. monitors off after 15 minutes, system standby after 30 minutes) by user groups.

• Business case. Estimate the financial savings potential in aggregate and per PC, along with carbon emissions savings if that’s important.

Jason Smithwick

646-290-5400 x100

[email protected]

Luke Aulin

604-637-3333 x4082

[email protected]

Doug Washburn

+1 617.613.6348

[email protected]

www.forrester.com

Questions & Answers

forrester new star faronics power save webinar sept 22, 2009

Documents

pilot pc power management

orpiloting pc power

computing management

average pc

minutes forrester research

lower power states

energy conservation

energy reductionsource