forrester consulting study: the total economic impact of ibm’s real-time compression solution

8/3/2019 Forrester consulting study: The Total Economic Impact Of IBMs Real-Time Compression Solution

1/24

J Bm{{csqc{ Qmqje Comgmdò @dvjoq _qap V{cvj{ca Bm{ @KD

Qnc Qmqje Comgmdò @dvjoq Mb @KDs [cje$Q`dcOmdv{css`mg _meq`mg

V{mlcoq A`{coqm{s< Lmg C{òismg jga _ckjsq`jg _cenm{sq

Dj{on ;6::


2/24

Bm{{csqc{ Omgseq`gh

Qnc Qmqje Comgmdò @dvjoq Mb @KDs [cje$Q`dc Omdv{css`mg _meq`mg

Vjhc :

QJKEC MB OMGQCGQ_

C~coq`rc _ddj{p ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;@KDs [cje$Q`dc Omdv{css`mg _meq`mg [caocs _qm{jhc Sqè`|jq`mg Jga Omsqs Xnèc Dj`gqj`g`gh _qm{jhcVc{bm{djgoc '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;Bjoqm{s Jbbcoq`gh Kcgcb`qs Jga Omsqs ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 3A`soems{cs ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 2

QC@ B{jdcxm{i Jga Dcqnmamemhp '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 8Jgjeps`s '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' >

@gqc{r`cx N`hne`hnqs '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' >Omsqs '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ::Kcgcb`qs ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' :;Bec~`kè`qp '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' :3[`si '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' :2

B`gjgo`je _ddj{p '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' :>@KDs [cje$Q`dc Omdv{css`mg _meq`mg< Mrc{r`cx ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' :0Jvvcga`~ J< Omdvms`qc M{hjg`|jq`mg Acso{`vq`mg ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;6Jvvcga`~ K< Qmqje Comgmdò @dvjoq Mrc{r`cx '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;:Jvvcga`~ O< Hemssj{p ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;;Jvvcga`~ A< [cejqca Bm{{csqc{ [cscj{on '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;?Jvvcga`~ C< Cgagmqcs '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;? ;6::% Bm{{csqc{ [cscj{on% @go' Jee {`hnqs {csc{rca' Sgjqnm{`|ca {cv{maoq`mg `s sq{òqep v{mn`k`qca' @gbm{djq`mg `s kjsca mg kcsq jrjèjkec {csm{ocs'

Mv`g`mgs {cbecoq lahdcgq jq qnc q`dc jga j{c sklcoq qm onjghc' Bm{{csqc{% Qcongmh{jvnòs% Bm{{csqc{ Xjrc% [mecR`cx% Qcon[jaj{% jga Qmqje

Comgmdò @dvjoq j{c q{jacdj{is mb Bm{{csqc{ [cscj{on% @go' Jee mqnc{ q{jacdj{is j{c qnc v{mvc{qp mb qnc`{ {csvcoq`rc omdvjg`cs' Bm{ jaa`q`mgje`gbm{djq`mg% hm qm xxx'bm{{csqc{'omd'

Jkmq Bm{{csqc{ Omgseq`gh

Bm{{csqc{ Omgseq`gh v{mràcs gacvcgacgq jga mklcoq`rc {cscj{on$kjsca omgseq`gh qm ncev ecjac{s soocca g qnc`{ m{hjg`|jq`mgs' [jgh`gh g

somvc b{md j snm{q sq{jqchp scss`mg qm osqmd v{mlcoqs% Bm{{csqc{s Omgseq`gh sc{ròcs omggcoq pm a`{coqep x`qn {cscj{on jgjepsqs xnm jvvep

c~vc{q `gs`hnq qm pm{ svco`bò ks`gcss onjeecghcs' Bm{ dm{c `gbm{djq`mg% r`s`qxxx'bm{{csqc{'omd-omgseq`gh'
http://www.forrester.com/consultinghttp://www.forrester.com/consultinghttp://www.forrester.com/consultinghttp://www.forrester.com/consulting


3/24

Bm{{csqc{ Omgseq`gh


Vjhc ;

C~coq`rc _ddj{p

Acsv`qc qnc comgmdò semxamxg% sqm{jhc ojvjo`qp njs kccg omgq`g`gh qm h{mx jq j bjsq vjoc bm{ qnc vjsq bcx pcj{s'

Jeqnmhn qnc vm{q`mg mb qnc mrc{jee @Q kahcq jeemojqca qm sqm{jhc `s h{mx`gh bm{ djgp m{hjg`|jq`mgs% qnc jdmgq mb

`go{cjsca kahcq `s eìcep gmq cgmhn qm beep joomddmajqc qnc `go{cjsca zjgq`qp mb ajqj x`qn c~`sq`gh ecrces mb

cbbò`cgop' Ks`gcss h{mxqn% qnc {meemq mb gcx v{maoqs jga sc{ròcs% qnc a`h`q`|jq`mg mb omgqcgq% qnc {jvà h{mxqn mb

gsq{oq{ca ajqj% qnc c~vjgaca sc mb {òn a`h`qje omgqcgq% jga joz`s`q`mgs jee omgq{`kqc qm qnc `go{cjs`gh sqm{jhc

acdjga x`qn`g j gcqxm{i jqqjonca sqm{jhc .GJ_) cgr`{mgdcgq' M{hjg`|jq`mgs xèe gcca qm iccv j oemsc cpc mg

omgqj`g`gh qnc sqm{jhc bmmqv{`gq qn{mhn dcjs{cs eìc omdv{css`mg xnèc joomddmajq`gh ajqj h{mxqn mb jee i`gas':

@g Moqmkc{ ;6:6% @KD omdd`ss`mgca Bm{{csqc{ Omgseq`gh qm c~jd`gc qnc qmqje comgmdò `dvjoq jga vmqcgq`je {cq{g

mg `grcsqdcgq .[M@) cgqc{v{`scs djp {cje`|c kp acvemp`gh @KDs [cje$q`dc Omdv{css`mg smeq`mg' Qnc v{vmsc mb qn`s

sqap `s qm v{mràc {cjac{s x`qn j b{jdcxm{i qm crjejqc qnc vmqcgq`je b`gjgo`je `dvjoq mb @KDs [cje$q`dc Omdv{css`mg

smeq`mg mg qnc`{ m{hjg`|jq`mgs'

@KD [cje$q`dc Omdv{css`mg v{mràcs mge`gc sqm{jhc mvq`d`|jq`mg qn{mhn {cje$q`dc ajqj omdv{css`mg% xnòn `sq{jgsvj{cgq qm qnc cga sc{s jga njs gm `dvjoq mg vc{bm{djgoc' Bm{ j dm{c acqjèca mrc{r`cx jkmq qnc @KD smeq`mg%

vecjsc {cbc{ qm vjhc :0'

@KDs [cje$Q`dc Omdv{css`mg _meq`mg [caocs _qm{jhc Sqè`|jq`mg Jga Omsqs XnècDj`gqj`g`gh _qm{jhc Vc{bm{djgocM{ `gqc{r`cxs x`qn bm{ c~`sq`gh @KD osqmdc{s jga sksczcgq b`gjgo`je jgjeps`s bmga qnjq j omdvms`qc

m{hjg`|jq`mg kjsca mg qncsc omdvjg`cs xc `gqc{r`cxca c~vc{`cgoca qnc {`si$jalsqca [M@% omsqs% jga kcgcb`qs snmxg `g

Qjkec :' _cc Jvvcga`~ J bm{ j acso{`vq`mg mb qnc omdvms`qc m{hjg`|jq`mg'

Qjkec :

Omdvms`qc M{hjg`|jq`mg Qn{cc$Pcj{ [`si$Jalsqca [M@;

[M@ Vjpkjoivc{`ma

Qmqje kcgcb`qs.VR)

Qmqje omsqs.VR)

Gcq v{cscgqrjec

>?#X`qn`g :;dmgqns

!220%?03 .!?22%:6>) !?6?%;>8

_m{oc< Bm{{csqc{ [cscj{on% @go'

Kcgcb`qs' Qnc omdvms`qc m{hjg`|jq`mg .scc Jvvcga`~ J) xc sca bm{ qn`s jgjeps`s `s j omdk`gjq`mg mb qnc deq`vec`gqc{r`cxs xc omgaoqca qm acerc accvc{ `gqm qnc mvc{jq`mgje `dvjoq mb @KDs [cje$q`dc Omdv{css`mg smeq`mg'

Qn`s m{hjg`|jq`mg% xnòn {cv{cscgqs j djgbjoq{c{ mb n`hn$qcon v{maoqs x`qn :;6 QK mb v{`dj{p sqm{jhc jga jg

jggje sqm{jhc h{mxqn {jqc mb ?6#% {cje`|ca qnc bmeemx`gh kcgcb`qs qnjq {cv{cscgq qnmsc c~vc{`cgoca kp qnc

`gqc{r`cxca omdvjg`cs


4/24

Bm{{csqc{ Omgseq`gh


Vjhc ?

m [caoca sqm{jhc ojvjo`qp {cz`{cdcgq `g qnc v{cscgq cgr`{mgdcgq' X`qn qnc acvempdcgq mb @KDs[cje$q`dc Omdv{css`mg jvve`jgocs qnc c~`sq`gh ajqj {csà`gh mg qnc v{`dj{p sqm{jhc x`qn`g qnc dj`g

ajqjocgqc{ jga qnc a`sjsqc{ {comrc{p s`qc hcqs omdv{cssca `g j q{jgsvj{cgq xjp' Qnc omdvms`qc

m{hjg`|jq`mg jon`crca jg jrc{jhc omdv{css`mg {jqc mb 2?'3# jga qns b{cca$v jkmq :0 QK' Qnc

omdvjgp xjs jkec qm sc qn`s ojvjo`qp bm{ mqnc{ jvveòjq`mgs jga acbc{ qnc `grcsqdcgq `g gcx sqm{jhc

ojvjo`qp' Qn`s kcgcb`q njs j qn{cc$pcj{ {`si$jalsqca rjec mb !1>:%>0?'

m [caoca sqm{jhc ojvjo`qp {cz`{cdcgq `g qnc bq{c' Omdv{css`gh qnc ajqj mg qnc v{`dj{p sqm{jhc `g{cje$q`dc jesm semxs amxg qnc gcca bm{ gcx sqm{jhc ojvjo`qp' Qnc omdvms`qc m{hjg`|jq`mg xjs jkec qm

{caoc qnc jggje sqm{jhc h{mxqn {jqc kp ?3# jga qns qnc mrc{jee omsq mb sqm{jhc jeqmhcqnc{' Qn`s

{cseqca `g omsq sjr`ghs qnjq njrc j qn{cc$pcj{ {`si$jalsqca rjec mb !:8;%022'

m _qm{jhc djgjhcdcgq jga jad`g`sq{jq`mg omsq sjr`ghs' [cao`gh qnc mrc{jee sqm{jhc bmmqv{`gq jesm{cseqs `g mvc{jq`mgje cbbò`cgo`cs' Qnc{c `s ecss ajqj qm djgjhc% jad`g`sqc{% kjoi v% jga j{on`rc' Qnc

omdvms`qc m{hjg`|jq`mg xjs jkec qm {cjss`hg qnc cz`rjecgq mb j njeb$q`dc {csm{oc qm mqnc{ qjsis' Qn`s

kcgcb`q njs j qn{cc$pcj{ {`si$jalsqca rjec mb jkmq !::8%366'

m [caoca q`c{ ; sqm{jhc bmmqv{`gq' Omdv{css`gh qnc v{`dj{p ajqj jq `qs sm{oc jesm {caocs qnc {cz`{casqm{jhc ojvjo`qp bm{ kjoivs jga j{on`rcs' Xnèc qn`s kcgcb`q {cv{cscgqs jaa`q`mgje omsq sjr`ghs bm{ djgp

omdvjg`cs% qn`s kcgcb`q njs gmq kccg zjgq`b`ca `g qn`s sqap' [cje Q`dc Omdv{css`mg ojg v{mràc

jaa`q`mgje sjr`ghs bm{ qnc`{ kjoiv jga j{on`r`gh cgr`{mgdcgq% qnjq ecrce djp rj{p acvcga`gh mg qnc

s`|c mb qnc q`c{ ; sqm{jhc cgr`{mgdcgq'

Omsqs' Qnc omdvms`qc m{hjg`|jq`mg c~vc{`cgoca qnc bmeemx`gh omsqs bm{ qnc acvempdcgq jga qnc sc mb @KDs[cje$q`dc Omdv{css`mg jvve`jgocs mrc{ j vc{`ma mb qn{cc pcj{s6#

:6#

1#1# ;#

Qmqje omsqs .v{cscgq rjecs% {`si$jalsqca)

Qcongmemhp omsqs

Jad`g`sq{jq`rc omsqs

V{mbcss`mgje sc{ròc omsqs

@gqc{gje dvecdcgqjq`mg omsq

Q{j`g gh bccs


7/24

Bm{{csqc{ Omgseq`gh


Vjhc 2

A`soems{csQnc {cjac{ snmea kc jxj{c mb qnc bmeemx`gh Jrc{jhc omdv{css`mg {jqc.A;,A3) .A?,A2)

.A1,A8)2?'36#

A0 Gdkc{ mb QK b{cca v A:,A> :0'63 QK

A:6 Omsq vc{ QK vc{ pcj{ _cc K0 !;2%;36

A::[caoca sqm{jhc ojvjo`qp{cz`{cdcgq g qnc v{cscgqcgr`{mgdcgq

A0,A:6 !366%62? !6 !6 !366%62?


[caoca _qm{jhc Ojvjo`qp [cz`{cdcgq @g Qnc Bq{c

Qnc omdvms`qc m{hjg`|jq`mg djgjhca qm gmq mgep {caoc qnc `g`q`je sqm{jhc bmmqv{`gq kq jesm semxca amxg bq{c

h{mxqn kp ?3#' Qnc omdvjgp qns e`d`qs qnc `grcsqdcgq `g c~q{j ojvjo`qp `g qnc pcj{s qm omdc' @g Pcj{s ; jga ?% qncm{hjg`|jq`mg jrmàca v{onjs`gh ?':3 QK jga 1': QK% {csvcoq`rcep' Qji`gh `gqm joomgq qnc beep emjaca omsq mb v{`dj{p

sqm{jhc `gaòjqca `g Qjkec ?% qn`s kcgcb`q njs j rjec mb !:8;%022'

Qjkec 2

[caoca _qm{jhc Ojvjo`qp [cz`{cdcgq @g Qnc Bq{c

[cb Dcq{ò Rjec-ojeo' Pcj{ : Pcj{ ; Pcj{ ? Qmqje

C: V{mlcoqca jggje sqm{jhc h{mxqn _cc J1 ?6# ?6#

C; @g`q`jeep v{mlcoqca v{`dj{p sqm{jhcojvjo`qp `g QK ?6 QK ?0 QK 3: QK

C?Csq`djqca {caoq`mg g h{mxqn acqm omdv{css`mg

?3# ?3#

C1Jdmgq mb QK mb v{`dj{p sqm{jhcjrmàca v{onjs`gh

.C;YPcj{ ~T $C;YPcj{ ~$:T),C?

?':3 QK 1'603 QK


15/24

Bm{{csqc{ Omgseq`gh


Vjhc :1


C3 Omsq vc{ QK vc{ pcj{ _cc K0 !;2%;36 !;1%283 !;?%;3>

C2 [caoca sqm{jhc ojvjo`qp{cz`{cdcgq g qnc bq{c

C1,C3 !6 !88%8;2 !03%;?0 !:8;%022


_qm{jhc Djgjhcdcgq Jga Jad`g`sq{jq`mg Omsq _jr`ghs

Kp {cao`gh qnc joqje jga bq{c v{`dj{p sqm{jhc bmmqv{`gq% qnc omdvms`qc m{hjg`|jq`mg jesm {cje`|cs mvc{jq`mgje

cbbò`cgo`cs x`qn`g qnc sqm{jhc qcjd' Qn`s {cseqs `g ecss v{`dj{p sqm{jhc ojvjo`qp qm jad`g`sqc{ jga djgjhc js xcee js

ecss ajqj qm kjoi v jga j{on`rc' Kjsca mg qnc b`ga`ghs mb qnc `gqc{r`cxca m{hjg`|jq`mgs% qnc omdvms`qc m{hjg`|jq`mg

nja j sqjbb mb qn{cc bee$q`dc cdvempccs .BQCs) jq j beep k{acgca sjej{p {jqc mb !:;6%666' Kp {cao`gh qnc sqm{jhc

bmmqv{`gq% qnc m{hjg`|jq`mg xjs jkec qm {cjss`hg qnc cz`rjecgq mb j njeb$q`dc {csm{oc qm mqnc{ qjsis' Qn`s om{{csvmgas qm

j {caoq`mg mb :8#' Qm qjic `gqm joomgq qnc {jdv$v vc{`ma% mgep 36# mb qnc kcgcb`q xjs omgsàc{ca `g Pcj{ :' Qjkec 8

èesq{jqcs qnc ojeoejq`mg sca'

Qjkec 8

_qm{jhc Djgjhcdcgq Jga Jad`g`sq{jq`mg Omsq _jr`ghs


B:Gdkc{ mb BQCs g qnc sqm{jhc qcjdkcbm{c qnc gq{maoq`mg mb @KDs [cje$q`dc Omdv{css`mg smeq`mg

?

B;Gdkc{ mb BQCs qnjq xc{c {cjss`hgcaqm mqnc{ qjsis

6'3

B? # mb {caoq`mg :8# 4 B;-B:

B1Jrc{jhc beep emjaca jggje sjej{p{jqc .scc J3)

!:;6%666

B3 # ojvq{ca g Pcj{ : .{jdv$v) 36#

B2[caoq`mg g sqm{jhc djgjhcdcgqjga jad`g`sq{jq`mg omsq

B;,B1

.,B3 `g Pcj{ :)!?6%666 !26%666 !26%666 !:36%666


Qmqje Kcgcb`qs

Qjkec > snmxs qnc qmqje kcgcb`qs bm{ qnc omdvms`qc m{hjg`|jq`mg qnjq xc{c zjgq`b`jkec bm{ qn`s sqap'


16/24

Bm{{csqc{ Omgseq`gh


Vjhc :3

Qjkec >

Qmqje Kcgcb`qs .Gmg$[`si$Jalsqca)

[cb Dcq{ò Pcj{ : Pcj{ ; Pcj{ ? Qmqje

H:[caoq`mg g sqm{jhc djgjhcdcgq jgajad`g`sq{jq`mg omsq

?6%666 26%666 26%666 :36%666

H;[caoca sqm{jhc ojvjo`qp {cz`{cdcgq gqnc v{cscgq cgr`{mgdcgq

366%62? 366%62?

H?[caoca sqm{jhc ojvjo`qp {cz`{cdcgq gqnc bq{c

88%8;2 03%;?0 :8;%023

H1 Qmqje kcgcb`qs !3?6%62? !:?8%8;2 !:33%;?0 !>;?%6;>


Osqmdc{s jesm o`qca snm{qc{ {csvmgsc q`dcs jga kcqqc{ aco`s`mg$dji`gh ac qm qnc jrjèjkè`qp mb dm{c n`sqm{òje ajqj'

Xnèc qncsc kcgcb`q ojqchm{`cs kcj{ vmqcgq`je rjec% qncp j{c a`bbòeq qm zjgq`bp jga jqq{`kqc qm jg `grcsqdcgq `g j {cje$

q`dc omdv{css`mg smeq`mg'

Bm{{csqc{ aà gmq zjgq`bp qnc kcgcb`qs mb qncsc ejqqc{ ojqchm{`cs gm{ qnc vmqcgq`je `dvjoq mg q`c{ ; jga kcpmga sqm{jhc `g

qn`s sqap kcojsc qncp j{c n`hnep svco`bò qm cjon m{hjg`|jq`mg' Ssc{s mb qn`s ojsc sqap j{c cgom{jhca qm `goeac qnc`{

mxg csq`djqcs js qncp {cveòjqc qn`s b`gjgo`je b{jdcxm{i qm hjhc qnc b`gjgo`je `dvjoq mb jg `grcsqdcgq `g @KDs [cje$

q`dc Omdv{css`mg smeq`mg bm{ qnc`{ mxg m{hjg`|jq`mgs'

Bec~`kè`qpBec~`kè`qp% js acb`gca kp QC@% {cv{cscgqs jg `grcsqdcgq `g jaa`q`mgje ojvjo`qp m{ ojvjkè`qp qnjq omea kc q{gca `gqmks`gcss kcgcb`q bm{ smdc bq{c jaa`q`mgje `grcsqdcgq' Qn`s v{mràcs jg m{hjg`|jq`mg x`qn qnc {`hnq m{ qnc jkè`qp qm

cghjhc `g bq{c `g`q`jq`rcs kq gmq qnc mke`hjq`mg qm am sm' Qnc{c j{c deq`vec socgj{`ms `g xnòn j osqmdc{ d`hnq

onmmsc qm `dvecdcgq @KDs [cje$q`dc Omdv{css`mg smeq`mg jga ejqc{ {cje`|c jaa`q`mgje scs jga ks`gcss

mvvm{qg`q`cs son js c~qcga`gh qnc sc mb omdv{css`mg qcongmemhp jvj{q b{md v{`dj{p sqm{jhc m{ njr`gh qnc bec~`kè`qp

`g dmsq ojscs qm `dvecdcgq [cje Q`dc Omdv{css`mg {chj{aecss mb gac{ep`gh GJ_ smeq`mg'

Xnèc Bm{{csqc{ kce`crcs m{hjg`|jq`mgs ojg qjic jarjgqjhc mb qncsc bec~`kè`qp mvq`mgs% zjgq`bòjq`mg .s`gh qnc b`gjgo`je

`gasq{p sqjgaj{a Kejoi$_onmecs m{ qnc k`gmd`je mvq`mg v{ò`gh dmaces) mb qnc jaa`q`mgje rjec jssmo`jqca x`qn qncsc

mvq`mgs bm{ qn`s osqmdc{ xmea {cz`{c socgj{`m acrcemvdcgq jga bm{xj{a$emmi`gh jgjeps`s% xnòn `s gmq jrjèjkec jq

qn`s q`dc'

Qnc rjec mb bec~`kè`qp `s g`zc qm cjon m{hjg`|jq`mg% jga qnc xèe`ghgcss qm dcjs{c `qs rjec rj{`cs b{md omdvjgp qm

omdvjgp .scc Jvvcga`~ J bm{ jaa`q`mgje `gbm{djq`mg {chj{a`gh qnc bec~`kè`qp ojeoejq`mg)'


17/24

Bm{{csqc{ Omgseq`gh


Vjhc :2

[`siBm{{csqc{ acb`gcs qxm qpvcs mb {`si jssmo`jqca x`qn qn`s jgjeps`s< `dvecdcgqjq`mg {`si jga `dvjoq {`si' @dvecdcgqjq`mg

{`si `s qnc {`si qnjq j v{mvmsca `grcsqdcgq `g @KDs [cje$q`dc Omdv{css`mg smeq`mg djp acr`jqc b{md qnc m{`h`gje m{

c~vcoqca {cz`{cdcgqs% {cseq`gh `g n`hnc{ omsqs qnjg jgqò`vjqca' @dvjoq {`si {cbc{s qm qnc {`si qnjq qnc ks`gcss m{

qcongmemhp gccas mb qnc m{hjg`|jq`mg djp gmq kc dcq kp qnc `grcsqdcgq `g @KDs [cje$q`dc Omdv{css`mg smeq`mg%

{cseq`gh `g emxc{ mrc{jee qmqje kcgcb`qs' Qnc h{cjqc{ qnc goc{qj`gqp% qnc xàc{ qnc vmqcgq`je {jghc mb mqomdcs bm{ omsq

jga kcgcb`q csq`djqcs'

Zjgq`qjq`rcep ojvq{`gh `grcsqdcgq jga `dvjoq {`si kp a`{coqep jalsq`gh qnc b`gjgo`je csq`djqcs {cseqs `g dm{c

dcjg`ghbe jga joo{jqc csq`djqcs jga j dm{c joo{jqc v{mlcoq`mg mb qnc [M@' @g hcgc{je% {`sis jbbcoq omsqs kp {j`s`gh

qnc m{`h`gje csq`djqcs% jga qncp jbbcoq kcgcb`qs kp {cao`gh qnc m{`h`gje csq`djqcs' Qnc {`si$jalsqca gdkc{s snmea kc

qjicg js {cje`sqò c~vcoqjq`mgs kcojsc qncp {cv{cscgq qnc c~vcoqca rjecs omgsàc{`gh {`si'

Qnc bmeemx`gh `dvecdcgqjq`mg {`sis j{c àcgq`b`ca js vj{q mb qnc jgjeps`s%666) .>%666) :66#

Jad`g`sq{jq`rc omsqs .?3%;10) .?3%;10) :66#

Kcgcb`qM{`h`gjecsq`djqc

.VR)

[`si$jalsqcacsq`djqc

.VR)

[`sixc`hnq

[caoq`mg g sqm{jhc djgjhcdcgq jga jad`g`sq{jq`mg omsqs :;:%0?> 03%3:> 8>#

[caoca sqm{jhc ojvjo`qp {cz`{cdcgq g qnc v{cscgq cgr`{mgdcgq 131%26; 1?>%6>3 02#

[caoca sqm{jhc ojvjo`qp {cz`{cdcgq g qnc bq{c :?3%80: :?3%80: :66#


[cjac{s j{c {hca qm jvvep qnc`{ mxg {`si {jghcs kjsca mg qnc`{ mxg ach{cc mb omgbàcgoc `g qnc omsq jga kcgcb`q

csq`djqcs'


19/24

Bm{{csqc{ Omgseq`gh


Vjhc :>

B`gjgo`je _ddj{p

Qnc b`gjgo`je {cseqs ojeoejqca `g qnc Omsqs jga Kcgcb`qs scoq`mgs ojg kc sca qm acqc{d`gc qnc {cq{g mg `grcsqdcgq%

gcq v{cscgq rjec% jga vjpkjoi vc{`ma bm{ qnc m{hjg`|jq`mgs `grcsqdcgq `g @KDs [cje$q`dc Omdv{css`mg smeq`mg'

Qncsc j{c snmxg `g Qjkec :6 kcemx'

Qjkec :6

Ojsn Bemx Gmg$[`si$Jalsqca

Ojsn bemx m{`h`gje csq`djqcs

@g`q`je Pcj{ : Pcj{ ; Pcj{ ? Qmqje VR

Omsqs .;28%166) .::%866) .3:%266) .3:%266) .?>;%?66) .?30%110)

Kcgcb`qs 3?6%62? :?8%8;2 :33%;?0 >;?%6;> 8:;%??;

Qmqje .;28%166) 3:>%?2? >2%:;2 :6?%2?0 116%8;> ?3;%>>?

[M@ 0>#

Vjpkjoi vc{`ma X`qn`g :; dmgqns


Qjkec :: kcemx snmxs qnc {`si$jalsqca [M@% GVR% jga vjpkjoi vc{`ma rjecs' Qncsc rjecs j{c acqc{d`gca kp jvvep`gh

qnc {`si$jalsqdcgq rjecs b{md Qjkec 0 `g qnc [`si scoq`mg qm qnc omsq jga kcgcb`qs gdkc{s `g Qjkecs 1 jga >'

Qjkec ::Ojsn Bemx [`si$Jalsqca

Ojsn bemx {`si$jalsqca csq`djqcs

@g`q`je Pcj{ : Pcj{ ; Pcj{ ? Qmqje VR

Omsqs !.;81%630) !.::%866) !.3:%266) !.3:%266) !.?>>%030) !.?22%:6>)

Kcgcb`qs !363%?0? !:;1%8;2 !:1;%;?0 !88;%?30 !220%?03

Qmqje !.;81%630) !10?%20? !8?%:;2 !06%2?0 !?>?%166 !?6?%;>8

[M@ >?#

Vjpkjoi vc{`ma X`qn`g :; dmgqns



20/24

Bm{{csqc{ Omgseq`gh


Vjhc :0

@KDs [cje$Q`dc Omdv{css`mg _meq`mg< Mrc{r`cx

Joom{a`gh qm @KD% @KDs [cje$q`dc Omdv{css`mg Jvve`jgocs j{c qnc mgep sqm{jhc omdv{css`mg smeq`mgs qnjq ojg

sn{`gi v{`dj{p% mge`gc ajqj `g {cje q`dc% x`qnmq vc{bm{djgoc ach{jajq`mg' Kp s`hg`bòjgqep {cao`gh sqm{jhc

{cz`{cdcgqs% cgqc{v{`scs ojg iccv v qm b`rc q`dcs, dm{c `gbm{djq`mg mge`gc bm{ jgjepqòs% sc qnc `dv{mrca cbbò`cgop

qm {caoc sqm{jhc omsqs jga qè`qp omsq .vmxc{% omme`gh jga bmmqv{`gq) m{ jon`crc j omdk`gjq`mg mb h{cjqc{ ojvjo`qp jga

{caoca omsq' @KD [cje$q`dc Omdv{css`mg ojg ace`rc{ `dv{mrca sc{ {csvmgsc q`dc jga mrc{jee qn{mhnvq% kcojsc

omdv{css`gh ajqj v{`m{ qm sqm{`gh ajqj djics qnc mrc{jee sqm{jhc spsqcd don dm{c cbbò`cgq'

@KD [cje$q`dc Omdv{css`mg Jvve`jgocs `go{cjsc qnc ojvjo`qp mb qnc c~`sq`gh sqm{jhc `gb{jsq{oq{c qm ncev omdvjg`cs

dccq qnc acdjgas mb {jvà ajqj h{mxqn xnèc jesm cgnjgo`gh sqm{jhc vc{bm{djgoc jga qè`|jq`mg' Jaa`q`mgjeep% @KD

[cje$q`dc Omdv{css`mg Jvve`jgocs jeemx osqmdc{ qm v{onjsc v qm b`rc q`dcs, ecss sqm{jhc mg gcq gcx v{onjscs js

xcee' Jee @KD [cje$q`dc Omdv{css`mg Jvve`jgocs jvvep @KDs vjqcgqca {cje$q`dc ajqj omdv{css`mg qcong`zcs qm

v{`dj{p jga c~`sq`gh sqm{jhc% ace`rc{`gh mvq`d`|jq`mg jga sjr`ghs qn{mhnmq qnc cgq`{c sqm{jhc e`bc opoec' Qnc {cseq `somsq sjr`ghs jemgh x`qn mvc{jq`mgje jga cgr`{mgdcgqje cbbò`cgo`cs'

@KD [cje$q`dc Omdv{css`mgs vjqcgqca [jgamd Joocss Omdv{css`mg Cgh`gc .[JOC) qcongmemhp `s kjsca mg v{mrcg

Ecdvce$\`r .E\) ajqj omdv{css`mg jehm{`qnds' [JOC cgjkecs @KD [cje$q`dc Omdv{css`mg Jvve`jgocs qm ace`rc{ {cje$

q`dc% {jgamd joocss% acqc{d`g`sqò jga emssecss ajqj omdv{css`mg% dj`gqj`g`gh {ce`jkec jga omgs`sqcgq vc{bm{djgoc jga

ajqj `gqch{`qp'

@KD [cje$q`dc Omdv{css`mg Jvve`jgocs njrc {cagajgq jga nmq$sxjv omdvmgcgqs% jga j{c acvempca `g vj`{s bm{ n`hnjrjèjkè`qp cgr`{mgdcgqs' Cgnjgoca dmg`qm{`gh ojvjkè`q`cs cgjkec h{cjqc{ r`s`kè`qp `gqm n`hn$jrjèjkè`qp @KD [cje$

q`dc Omdv{css`mg cgr`{mgdcgqs'


21/24

Bm{{csqc{ Omgseq`gh


Vjhc ;6

Jvvcga`~ J< Omdvms`qc M{hjg`|jq`mg Acso{`vq`mg

@g qn`s QC@ sqap% Bm{{csqc{ njs o{cjqca j omdvms`qc m{hjg`|jq`mg qm èesq{jqc qnc zjgq`b`jkec omsqs jga kcgcb`qs% {`si%

jga bec~`kè`qp mb acvemp`gh @KDs [cje$q`dc Omdv{css`mg smeq`mg' Bm{{csqc{s omgoes`mgs xc{c ac{`rca `g ej{hc vj{q

b{md `gbm{djq`mg {coc`rca `g j sc{`cs mb `g$acvqn `gqc{r`cxs x`qn c~coq`rcs jga vc{smggce jq bm{ m{hjg`|jq`mgs

o{{cgqep s`gh @KDs [cje$q`dc Omdv{css`mg smeq`mg' Js cjon mb qnc `gqc{r`cxca m{hjg`|jq`mgs xjs v{md`sca

jgmgpd`qp% Bm{{csqc{ omgsq{oqca j omdvms`qc omdvjgp% j QC@ b{jdcxm{i% jga jg jssmo`jqca [M@ jgjeps`s kjsca mg m{

b`ga`ghs b{md qncsc @KD osqmdc{s'

Qn`s sqap èesq{jqcs qnc b`gjgo`je `dvjoq mb s`gh @KDs [cje$q`dc Omdv{css`mg smeq`mg kp jhh{chjq`gh qnc b`ga`ghs

b{md qnc osqmdc{ `gqc{r`cxs jga vm{q{jp`gh j omdvms`qc m{hjg`|jq`mg qnjq `s jon`cr`gh rjec b{md @KDs smeq`mg'

Qnc omdvms`qc m{hjg`|jq`mg `g qn`s sqap {cv{cscgqs j ej{hc n`hn$qcon djgbjoq{`gh omdvjgp kjsca `g qnc S_' Qnc

omdvjgp cdvemps jkmq :%366 vcmvec' Qnc omdvjgp scs j oesqc{ mb gcqxm{i jqqjonca sqm{jhc bm{ `qs v{maoq`mg jga

["A a`r`s`mg' Qnc ajqj% xnòn omgs`sqs dj`gep mb ["A bècs jga {com{as mb qnc r`{qje cgr`{mgdcgq% ojg kc snj{ca

jdmgh deq`vec sc{s `g j a`sq{`kqca gcqxm{i' Qn`s oesqc{ `s {cveòjqca mg qnc a`sjsqc{ {comrc{p s`qc' Qnc omdvjgpgccas qm iccv qnc ajqj b{md deq`vec rc{s`mgs mb `qs v{maoqs jga qnc v{`dj{p sqm{jhc h{mxs mg jrc{jhc jq ?6# mg jg

jggje kjs`s' Jee qnc ajqj `s kjoica v mg j ajèp kjs`s jga qncg j{on`rca mg qjvcs'

Kcbm{c qnc acvempdcgq mb @KD [cje$q`dc Omdv{css`mg% qnc omdvms`qc m{hjg`|jq`mg xjs s`gh 06# mb `qs :;6 QK mb

v{`dj{p sqm{jhc' Ac qm qnc `gq{maoq`mg mb j gcx v{maoq% dm{c b{cc sqm{jhc ojvjo`qp xjs {cz`{ca% jga qnc omdvjgp

xjs emmi`gh bm{ j {ce`jkec kq omsq$cbbcoq`rc xjp qm `go{cjsc qnc sqm{jhc ojvjo`qp'

Qnc dj`g ks`gcss mklcoq`rcs bm{ qnc `grcsqdcgq `g qnc @KD [cje$q`dc Omdv{css`mg smeq`mg xc{c qm

forrester consulting study: the total economic impact of ibm’s real-time compression solution

Documents