Ding Dong The

Recession’s

Dead

Then when the

credit bubble burst, equipment sales suffered quickly.

153189

87793

107302

147427 155095

Equipment sales took only three years

to recover, but the hidden cost to

the industry is the loss of sales in labor and parts that will impact business for years to come. Count the units not sold from 2009 through 2011, it totals 117,045 units. Conservatively the lost sales in labor and parts might equal in excess of one hundred and seventeen million dollars annually. A loss that will continue for many years.

While it isn’t truly like giving the razor away to sell you the blade.

The industry relies on the sale of parts and labor after the equipment sale in order to perpetuate and strengthen itself. The recession may have ended if you measure only equipment sales. In the area of parts and service, it will stretch on for several more years.

www.ToyotaEquipment.com