forkit persona presentation

8
forkit Erik Forkin, Michael Lee, Derek Xia

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Post on 21-Jan-2018

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Page 1: forkit Persona Presentation

forkitErik Forkin, Michael Lee, Derek Xia

Page 2: forkit Persona Presentation

Dennis the DinerDennis is a junior at the University of Michigan who

goes out to eat with his friends twice a week. He grew up

with an aversion for fast-food style restaurants, but he

loves dining at sit-down restaurants. As a result, his

group often has to deal with restaurant bills. This

wouldn’t be so bad, but he recently received a small card

case wallet as a birthday gift and thus he rarely carries

cash. In addition, his group of friends likes to share their

food, which makes splitting the final bill difficult.

Dennis often finds himself being the only one willing to

front restaurant bills for his group. So at the end of every

meal with his friends, he spends several minutes

calculating how much money each friend owes him for

the portions they ate, and sending out individual Venmo

charges. He’d really love for this process to be easier,

more accurate, and faster.

Page 3: forkit Persona Presentation

forkit

Think Dennis thinks splitting a bill is a major pain point.

See Dennis sees that there are a lot of steps in the payment

process that could be automated.

Feel Dennis feels frustrated about how long paying for his

meals take.

Do Dennis is often the one to front the bill and split the

payment afterwards.

Elements of Dennis

Page 4: forkit Persona Presentation

Use CaseAs a frugal college student who

wants to go out to eat with friends

but doesn’t want to pay for them,

I need the process of paying on

my card to be easier so that I can

quickly and accurately have my

friends pay me back before they

forget to.

Page 5: forkit Persona Presentation
Page 6: forkit Persona Presentation
Page 7: forkit Persona Presentation

HypothesisBy using forkit, the user will spend 1/4th of the time splitting a

bill than they would through conventional methods.

Page 8: forkit Persona Presentation

Questions?