forget the numbers – what about the impact!
DESCRIPTION
Making more of social media in European collaborative projects related to lifelong learning Author: Sally Reynolds, ATiT, BelgiumTRANSCRIPT
Improving Internet strategies and maximizing the social media presence of LLP projects
This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu
Forget the numbers – what about the impact!
making more of social media in European collaborative projects related to lifelong learning
Sally Reynolds, ATiT, Belgium
• About the project • Usage of Social Media and
Internet in Lifelong Learning Projects
• Good practice from existing projects
• Project service offer• Issues and Recommendations
2 year KA2 Lifelong Learning Project - 2012-2013Partnership:•University Luxembourg•Web2Learn, Greece•P.A.U Education•Coventry University Enterprises, UK•Pixel, Italy•ATiT, Belgium
User Need analysis:•Initial research in 2010 - online questionnaire addressed to LLP project teams •Out of 289 LLP projects selected for funding in 2010 - focused on a random sample of 150.
Ju-Youn SONG University of Luxembourg & Katerina ZOUROU Web2Learn, Greece
CategorisationConole & Alevizou (2010)
• Social networking sites; (i.e. Facebook, LinkedIn, Ning)• Blogs• Microblogging tools; (i.e. Twitter)• Presentation repositories (i.e. Slideshare)• Video sharing tools; (i.e. YouTube, Vimeo)• Social bookmarking applications; (i.e. Diigo, del.ici.ous)• Web 2.0 picture repositories (i.e. Picasa, Flickr)• RSS feed (allowing users to receive messages on their
RSS aggregator, i.e. Google reader)
139 out of 150 projects
Website
47 projects out of 150Facebook 43
LinkedIn 8Ning 2
Social Networking Sites
23 projects with a Twitter account
http://www.scoop.it/t/iwbs-language-teaching
https://www.facebook.com/aplanetproject
http://www.linkedin.com/groups?gid=3960155&trk=vsrp_groups_res_name&trkInfo=VSRPsearchId
%3A16166931371210388490%2CVSRPtargetId%3A3960155%2CVSRPcmpt%3Aprimary
https://twitter.com/languages_web2
http://www.rec-all.info/
Service ofer
Services:15 Video Showcases8 Video Tutorials3 handbookshelpdesk
http://www.web2llp.eu/home
Service ofer
Training:5 Day Face-to-face10 hour Pilot course (EN)10 hour Course (IT) •10 hour Course (FR) •10 hour Course (EN)
Face-to-face course
• Week-long residential training course delivered in Leuven 18 - 23 February 2013
• Included in the Grundtvig/Comenius Data base of courses
• Promoted widely via appropriate channels in 2012/2013 including national agencies and European channels like eLearningEuropa
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Improving web strategies and maximising the social media presence of LLP projects
Course Applicants
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…..of which 28 were directly involved in LLP projects.
Austria 3 Hungary 1 Portugal 4
Belgium 3 India 1 Romania 1
Cyprus 2 Ireland 1 Spain 5
Georgia 2 Italy 4 Sweden 1
Germany 4 Latvia 2 Turkey 2
Greece 3 Poland 1 UK 4
Course Participants
9 people received funding - 8 eventually took part from Italy, Austria, Spain, Germany and Latvia - 4 men and 4 women.
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Trainees and some of the trainers who took part
Course description• General inputs on the value of social media for LLP
projects aimed at raising awareness • Group work to develop a dissemination strategy and
action plan for a mock-up project using social media • Input from experienced practitioners to highlight
best practice• Focus sessions on specific tools and types of tool
including the “big 3” of social media• Opportunities to work on trainees’ own projects
and their use of social media • Secret Facebook group
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Course objectives and expectations
• Identification of the right SM tools that will yield the most impact for dissemination
• Understanding, creating and implementing a web strategy at the proposal stage
• Sharing the knowledge of SM training not just to parties interested in their projects but their peers also
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Evaluation approach
• Informal feedback and impressions gathered during the course
• Formal evaluation at end of course• Follow up evaluation 3 months later to assess
real impact
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Formal evaluation
80% satisfaction level for the course
Areas for improvements to the course, certain content and delivery. •More hands-on activity related to an actual project•Other suggested training courses – to make the course virtual•Good / Bad analysis of SM campaigns•To have pre-reading material on the various subjects•Advertise the course via the EACEA Infodays•To adopt the availability of the course as part of the application / proposal stage
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Evaluation 3 months later• I have developed web and social media strategies for two projects I am working with, I have shared
my new knowledge with my colleagues, I have started using several new tools for the projects I implement
• I ran a first hand-on training with the staff ......we focussed on Twitter and LinkedIn, discussed the pro and cons of the different ways to establish and manage accounts, put people in charge of different tasks and are now gathering experience ….
• For our next projects to be planned I could raise the attention to plan SM from the beginning - instead of just adding it at the end for dissemination only.
• I have used web and social media strategies, tools and materials learned in Web2LLP in the courses I teach, both graduate or postgraduate and in research projects, both on going and also in proposals
• Use of more media for promoting project includes renewal of FB page for company, creation of events and promotion of projects and activities and utilisation of tools for management of accounts (Hootsuite and Tweetdeck)
• The tools and services offered both during and after the course have been very helpful and have left a significant mark on our work
• Thank you guys for being available to answer all our SM related questions! I really appreciate having a team to help me out with my SM adventures.
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Online courses
• Pilot in English – 5 sessions of 2 hours delivered weekly starting 30 April
• Course in Italian - 5 sessions of 1 hours delivered weekly starting 4 June
• Course in French - 5 sessions of 1 hour delivered weekly starting 4 Sept
• Course in English - 5 sessions of 1 hour delivered weekly starting 6 Sept
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Contents• Setting up a web strategy and communication
action plan• Selecting and choosing social media tools• Managing and measuring social media
presence • Sharing online content (and dealing with
copyright issues)• Round-table session with experienced LLP
managers27
Structure and support- webinar
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Moderators Domain experts
Invited LLP managers
Group or one-to-one chatQuick
Feedback
Presentations, polls, screen sharing and mind maps
Structure web page
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Recording for watching afterwards
Slides that were shown available for download
Any preparation work beforehand and description of session
Bios and photos of session leaders
Course Participation April – June 2013
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Courses Participation Sept – Oct 2013
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Location – Participants April – June
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Location – Participants Sep – Oct
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Slideshare views
34
Views of recording
35
Evaluation
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Issues and Recommendations
• Importance of a web strategy from the start – recognise that Social Media goes beyond ‘importing’ dissemination methods and messages into a new media, it’s a tool for dialogue with NEW methods and new messages.
Issues and Recommendations
• Importance of a web strategy• Project identity vs. topic or area of expertise
Issues and Recommendations
• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership with the
project team
Issues and Recommendations
• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs active
engagement in existing channels
Issues and Recommendations
• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs active
engagement in existing channels• Numbers and expectations – by partners, by
the EC
Issues and Recommendations
• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs active
engagement in existing channels• Numbers and expectations – by partners, by
the EC• Dealing with limited resources
For more information
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http://www.web2llp.eu
http://www.slideshare.net/Web2LLP
Thank you!