forecasting technology, social & digital media in 2016 - karen schulman dupuis
TRANSCRIPT
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what to watch out for and (maybe) start this yearTECHNOLOGY, SOCIAL & DIGITAL
TRENDS
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A SHORT REVIEW OF LAST YEAR
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The Attention Web(death to) ClickbaitStorytelling
Crowdfunding contentPodcasting
VideoMeasurementMobile B2BDesign
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legal • insurance • accounting • real estatePROFESSIONAL SERVICES WAKE UP 1
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business processes are being disrupted
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at the core of social, is messagingMESSAGING APPS 2
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that’s more than all of Christianity, globally; how’s that for impact?3 billion users and counting
Source: Companies, BI Intelligence estimates
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snapchat
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relationship building • behind the scenes • live events • limited time offers…and Cosmo gets 3MM viewers a day via Snapchat
vomiting rainbows and sales?
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more than just chatting going on…
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but maybe not quite how you think$ € £ ¥ ₨ 3
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retail • lending • personal finance • payments • equity financing • crowdfunding • consumer banking • financial research • infrastructure • stock markets • loyalty & rewards
fintech
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guess who’s freaking out?Source: Business Insider
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digital platforms • community supported agriculture (CSA) • co-operative funding
P2P lending
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connecting people who can help one another
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content consumption is not going away, it’s changingON DEMAND/SUBSCRIPTION SERVICES 3
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Netflix • Hulu (in Canada we also have Shomi & CraveTV)
streaming video on-demand (SVOD) subscriptions
2014 2015E 2016E 2017E 2018E 2019E
4.0 4.85.8
7.39.2
11.5
Billi
ons
USD
Streaming Video Subscription Revenue (US)
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TV’s demise is still a ways off
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Pandora • Apple music • Spotify • Google Play • 8Tracks • last.fm streaming music
2014E 2015E 2016E 2017E 2018E 2019E
8.711.4
14.016.5
18.720.6
Billi
ons
Streaming Music Paid Subscribers
Source: BI Intelligence estimates based on historical data from the RIAA
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podcasting continues to grow
Source: Pew Research, Edison Research, Activate analysis
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all the news that’s fit to …post?NYT digital revenue
Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 $-
$20
$40
$60
$80
$100
$120
AdvertisingAdvertisingAdvertising
AdvertisingAdvertisingAdvertisingAdvertising
Advertising
Sub-scrip-tions
Sub-scrip-tions Sub-
scrip-tions
Sub-scrip-tions Sub-
scrip-tions
Sub-scrip-tions
Sub-scrip-tions
Sub-scrip-tions
Mill
ions
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the connected home • connected everythingThe INTERNET of THINGS + WEARABLES 4
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AR • VR • fashion • health • enterprise
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IoT will disrupt traditonal industries too
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JUST IN TIME LEARNING 5microlearning • knowledge-on-demand
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MOOCs • accreditation • future earnings tuition
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AD BLOCKING 645MM average monthly active users in the US (Q2 2015)
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tracking • privacya political statement? a backlash to bad UX? $28.1B ad revenue blocked
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it’s more than just about the selfiePHOTO SHARING 7
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storytelling at its finest
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Pout (UofWaterloo Velocity startup) just purchased by Everalbum (SV) purposeful sharing
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more than pizza deliveryDRONES 8
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precision agriculture • disaster response • mining/quarrying • infrastructure inspection
access & autonomy
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360°?!?! oh YEAH! 360° VIDEO 9
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a fuller storytelling experience
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It’s coming, but is still years away from being anything but nicheVIRTUAL REALITY 10
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diversity is an imperative if mass adoption is soughtniche community means niche design
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gaming • content creators • military • architecture • emergency response
VR + simulation
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ADDENDUM
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FRICTION vs. FRICTIONLESS
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20 year cycles dictate our lifestyle and buying habitsculture & consumption
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THANK YOU…