ford social media strategy scott monty
DESCRIPTION
Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/TRANSCRIPT
PUTTING THE “CAR” IN KARMA
Scott Monty (@ScottMonty)Global Digital CommunicationsFord Motor Company (@Ford)
We have a fundamental challenge:Q: Thinking about everything you have read, seen, or heardabout business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year?
Source: Edelman Trust Barometer, 2009
“Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
Leadership &
a Plan
Products
Technology
“We are a green, global, high-tech company that is improving peoples’ lives.”
Okay, so now what?
Ninety percent of social media is just showing up.
It’s the other half that’s hard.
Accessibility
Transparency
Authenticity
Strategy: to humanize the company by connecting constituents with Ford employees and with each other when
possible, providing value in the process.
Making it happen
Now tweeting at:
@Ford
@FordFiesta
@FordMustang
@FordDriveGreen
@FordCustService
@FordNews
@FordTrucks
@FordRacing
@FordLatino
@FordTaurus
Ford CEO Alan Mulally on Twitter
Leadership in action
the2010mustang.com
apps.facebook.com/ford-fusion
Keys to the City
PlaidNation.com
WeddingRoadTrip.com
fiestamovement.com
Effective?
Fiesta Movement stats:
540,000
4.3 million
3 million
50,000
38%38%97%
What’s next?• Cross-training staff
• Rolling it into other functions
• Going for the 1%
• Connecting with enthusiasts
• Update FordProposals.com
• Listening to our community for suggestions
Twitter: @ScottMonty
Blog: http://www.scottmonty.com
Facebook: http://www.facebook.com/scottmonty
Visit us at: http://thefordstory.com