ford social media strategy scott monty

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THE “CAR” IN KARMA Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)

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Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/

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Page 1: Ford Social Media Strategy Scott Monty

PUTTING THE “CAR” IN KARMA

Scott Monty (@ScottMonty)Global Digital CommunicationsFord Motor Company (@Ford)

Page 2: Ford Social Media Strategy Scott Monty

We have a fundamental challenge:Q: Thinking about everything you have read, seen, or heardabout business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year?

Source: Edelman Trust Barometer, 2009

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“Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius

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Leadership &

a Plan

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Products

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Technology

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“We are a green, global, high-tech company that is improving peoples’ lives.”

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Okay, so now what?

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Ninety percent of social media is just showing up.

It’s the other half that’s hard.

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Accessibility

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Transparency

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Authenticity

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Strategy: to humanize the company by connecting constituents with Ford employees and with each other when

possible, providing value in the process.

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Making it happen

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Ford CEO Alan Mulally on Twitter

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Leadership in action

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the2010mustang.com

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apps.facebook.com/ford-fusion

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Keys to the City

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PlaidNation.com

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WeddingRoadTrip.com

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fiestamovement.com

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Effective?

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Fiesta Movement stats:

540,000

4.3 million

3 million

50,000

38%38%97%

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What’s next?• Cross-training staff

• Rolling it into other functions

• Going for the 1%

• Connecting with enthusiasts

• Update FordProposals.com

• Listening to our community for suggestions

Page 48: Ford Social Media Strategy Scott Monty

Twitter: @ScottMonty

Blog: http://www.scottmonty.com

Facebook: http://www.facebook.com/scottmonty

Visit us at: http://thefordstory.com

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