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World Tribal Hero uplifts Ford Brand of Products and services

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Page 1: Ford Motor Company-RCN Internet Advertisement Proposal

World Tribal Hero

uplifts

Ford Brand of Products and services

Page 2: Ford Motor Company-RCN Internet Advertisement Proposal

Prepared for Ford Motor Company World Headquarters

Mr. William Clay Ford, Jr. Executive Chairman

Prepared by

Herbert Tombia Director of Administration

Reality Cable Network Ltd

World Trade Centre

2nd Floor, Independence Avenue

Accra, Ghana

Tel: +233571962378

Fax: +233235345448

E-mail: [email protected]

Submitted on March 25, 2013

3/24/2013 2

Page 3: Ford Motor Company-RCN Internet Advertisement Proposal

Table of Contents

1. Executive Summary-The Era of Ford……….…………………………………………………….….…4

2. Leveraging Ford to meet with its overall goals………………..………………………..……….……5

3. Advancing Ford brand of products and services on social media………………………….……..6

4. Placing Ford Motor Company brand of products and services in front of opportunities..……7

5. Using effective advertisement to outwit impending threats.………..…………………….…….….8

6. Capturing the global operational areas of Ford Motor Company……………………………….….9

7. Focusing on Ford products and services…………………….………….…………………………….10

8. Experiential marketing for Ford brand of SUVs………….……………………………………………11

9. The competition to advertise and sponsor the new show, World Tribal Hero.……………….....12

10. Availing Ford brand of products with placement stages…….....................................................13

11. The Incentive to Promote Ford Corporate Slogan: Edgy Situations……………………………..14

12. Placing the products and services of Ford in all major TV stations in the world.……………..15

13. World Tribal Hero will be featured on major magazines across the world……………………...16

14. RCN, a major buyer of Ford brand of vehicles………...……..………………….………….……….17

15. The universality and popularity of World Tribal Hero …………………………………..……….…18

16. Using the show, World Tribal Hero, to permeate diverse cultures…………………….…………19

17. The inertia of not advertising with World Tribal Hero before the show takes off…………..….20

18. Why advertise on Reality Cable Network Ltd websites?.……….………….……………..…..…...21

19. The organization that remains steadfast to its promise……...…………………………………….22

20. Conclusion……………………………………………………………..………….……..…………….…...23

3/24/2013 3

Page 4: Ford Motor Company-RCN Internet Advertisement Proposal

1. Executive Summary-The Era of Ford

3/24/2013 4

With USD2.14 billion in advertisement

campaign in 2013, Ford Motor Company

can reach out to the world with only USD3

million with the new worldwide reality

show, namely World Tribal Hero.

The new global show, World Tribal Hero, avails Ford Motor Company

with the Internet Advertisement Platform that will uplift Ford Motor

Company to be the No. 1 automobile producer, promoter, marketer, and

sales company in the world.

The new global reality show, World Tribal Hero, will establish itself in all

countries in the world, carry along all tribes in the planet, engage all

human beings on earth, and yet let them know that Ford brand of

automobiles and services are the best in the world, not withstanding the

present position of the competition.

The new worldwide reality show will establish a website for each country

in the world (200 websites in all), have 700 million subscribers on its

websites, 300 million off-line telephony voters, and 4 billion viewers

across all the global media networks in the planet. Ford Motor Company

can use this platform to have the entire human race to stay informed

about its top-class automobiles and services.

Page 5: Ford Motor Company-RCN Internet Advertisement Proposal

3/24/2013 5

2. Leveraging Ford to meet with its Overall Goals

Since World Tribal Hero is geared to

supersede all other major global events, such

as Ms. Universe, FIFA World Cup, and The

Olympic Games (averaging USD5.5 billion in

revenue per cycle), the new reality show,

World Tribal Hero, will take along the brand of

Ford Motor Company in order to increase its

market share from 16.7% to 25%, increase the

sales of Ford hybrid from 73% to 100%, and

sustain 55% increase of new car sales in the

first season of the show, World Tribal Hero-

Alpha I.

The new global reality show will engage all tribes in the world, sell its

broadcasting rights to TV, Radio, and other Print Media in the planet. By

having Ford Motor Company advertise on its corporate website

(www.realitycablenetworkltd.com), Ford could sustain top spot as global

automobile dealer in the world and continue to be No. 1 in America, remain

profitable and meet shareholders’ interest, access China, India, Germany,

Italy, Australia, Canada, U.S., and all other nations in the world with its

2013 Ford Edge Hybrid automobile. Reality Cable Network Ltd (RCN) will

endeavor to create awareness and increase the sale of all Ford Edge

Hybrid automobiles in the world over if only Ford Motor Company

advertises on its major website for USD3 million as annual fees.

Page 6: Ford Motor Company-RCN Internet Advertisement Proposal

3. Advancing Ford Brand of Products and

Services on Social Media

3/24/2013 6

World Tribal Hero, as a global and cultural

show, will place a lot of resources in China and

India, together making up to 2..5 billion people

in the world. With diverse cultures and ethnic

groups in China, the show, World Tribal Hero,

will penetrate all localities and broadcast

media in China and India, thus carrying along

the global brand of Ford Motor Company to

attract interest and increase sales in these two

major markets. Social media, all combined,

has tremendous impact on the lives of people

in China, India, Europe, and America.

Since Reality Cable Network Ltd (RCN) will engage all the social media

platforms in the world in order to bring on board the 1 billion users on

Facebook, 600 million users on Twitter, and then other users of YouTube,

Ford Motor Company’s branded products will be exposed to over 2 billion

social media network users. This effect will help to increase the sales of

Ford Hybrid cars by 10%-15%. The new global show, World Tribal Hero, will

permeate all major automobile markets in the world, such that Ford Hybrid

Edge and Fusion will retail more than 100,000 cars in 2013.

Page 7: Ford Motor Company-RCN Internet Advertisement Proposal

4. Placing Ford Motor Brand of Products and

Services in Front of Opportunities

3/24/2013 7

Reality Cable Network Ltd (RCN) will be going

into global TV Broadcasting Service, Media

Production, and Media Franchising in full swing

at the end of Season One of the global reality

show, World Tribal Hero. However, in this first

season, RCN is able and willing to have Ford

Motor Company take advantage of its premium

advertising space, reserved only for the very

best in the automobile industry. The

organization is sure that this investment will

place Ford brand of Products and Services at

the forefront of emerging markets, top place in

delivering made-in-America motor vehicles

across the globe. The advertising platform will

ease the extensive distribution of hybrid and

electronic vehicles, and to meet with the

increasing demand for fuel efficient cars at

home and abroad.

Since Reality Cable Network Ltd (RCN) will be having offices in every

country in the world, Ford Motor Company could as well benefit from

having its cars stationed inside or outside the World Tribal Hero

Centers in the globe. This incentive will accelerate sales while the

show is on air across the world. Definitely, this will rescue Ford Motor

Company from the effects of current declining market share in the

automobile industry.

Page 8: Ford Motor Company-RCN Internet Advertisement Proposal

5. Using Effective Advertisement to outwit impending

Threats

3/24/2013 8

What better way is there other than a massive

advertising campaign through a reality show

that will cut across the globe, and then

leveraging Ford Motor Company to access

established markets, become the first option for

customers, retain customer loyalty, and remain

top brand in the industry.

By advertising on all the 200 websites that Reality Cable Network Ltd

(RCN) is going to launch immediately after Ford Motor Company pays

USD3 million, the Ford brand stands a better chance to override the

threats of U.S. economic slowdown, meet with rising manpower costs,

provide job security, outsell Chrysler, General Motors, Volkswagen, and

BMW.

Page 9: Ford Motor Company-RCN Internet Advertisement Proposal

6. Capturing the Global Operational Areas of

Ford Motor Company

3/24/2013 9

Nonetheless, Reality Cable Network Ltd (RCN)

chooses a cost-cutting device to achieve the

same impact with a very linear, but effective

medium of communications to bring the

branded products and services of Ford Motor

Company to every household on the planet.

The seven key messages that RCN will choose

to present to the world at large on its websites

is to indicate to the global community that Ford

brand of products and services are always the

best, strongest, most capable and durable,

innovative, built harder and most powerful

vehicles in the world. However, the advertising

and marketing department of Ford Motor

Company will have to get to the drawing board

and come up with befitting slogans and

universal messages to meet the expectations of

the viewing public.

Presently, Ford Motor Company has its operations in North America,

Europe, Middle East, Central and South America, and then Asia Pacific.

World Tribal Hero will be in all of these territories on the planet. It will

dedicate one website to each of the countries in these continents, and yet

display Ford brand of products and services on all of its websites. This

coverage is more than The Olympic Games can offer, yet the IOC charges

an average of USD70 million to its corporate sponsors on each 16-day

event.

Page 10: Ford Motor Company-RCN Internet Advertisement Proposal

7. Focusing on Ford Products and Services

3/24/2013 10

Reality Cable Network Ltd (RCN) chooses to

work side by side with Ford during its twelve

years of global reality show since Ford Motor

Company is the second-largest U.S.-based

automaker and the fifth-largest in the world

based, on 2010 vehicle sales. At the end of

2010, Ford was the fifth largest automaker in

Europe. Ford is the eighth-ranked overall

American-based company in the 2010

Fortune 500 list, based on global revenues in

2009 of $118.3 billion. In 2008, Ford

produced 5.532 million automobiles and

employed about 213,000 employees at

around 90 plants and facilities worldwide.

This type of vast business empire is

deserving of the global model of business

that RCN is.

Reality Cable Network Ltd (RCN) would prefer to meet with the team of

advertisers at Ford Motor Company to put the best materials on Ford

products and services, which are:

■ Products: Automobiles, Automotive Parts.

■ Services: Automotive Finance, Vehicle Leasing, Vehicle Service.

Page 11: Ford Motor Company-RCN Internet Advertisement Proposal

8. Experiential Marketing for Ford Brand of SUVs

3/24/2013 11

Ford Dealership in Ghana: In line with a direct

communication from Mr. William Clay Ford, Jr., the

Executive Chairman of Ford Motor Company, the

senior management of RCN is already in contact with

Ford Dealership in Accra, Ghana. The advise from

Ford Motor Company World Headquarters is to test-

drive any choice of vehicle that suits the interest of

the executive team of RCN at their dealership.

Whether the cars are given out as concession for

promotional purposes or at a price, the executive

board of RCN is already looking at sporting this brand

of SUV for the first season of the making of World

Tribal Hero.

Developing the Emotional Connection: In recent years the concept of

creating an experience for customers to help them form an emotional

connection to a brand has become more specialized. Consumer

products, insurance, services, etc. are already tapping the youth with the

emergence of a whole new communication and branding strategy

focused on experiential marketing. Nike’s Indian marketing could also

move from sports celebrities to the target audience itself, at least, for a

short period of time, to enhance their involvement with the product and

in turn, the brand. Therefore, the Executive Board of Directors at Reality

Cable Network Ltd (RCN) will display their corporate slogan on three of

Ford's latest SUV, Ford Edge Hybrid. This will indicate to the public that

the brains behind the making of World Tribal Hero all endorse and sport

the Ford brand of products and services.

Page 12: Ford Motor Company-RCN Internet Advertisement Proposal

9. The Competition to Advertise and Sponsor the

new Show, World Tribal Hero

3/24/2013 12

Ford’s top competitors are also looking at advertising on the websites of

Reality Cable Network Ltd (RCN) due to the possible impact that the show

will have in China, India, and America. General Motors is particularly of a

better option where Ford Motor Company does not seize this opportunity in

quick time. Volkswagen is another second best. Buick, Audi, and Kia

Motors are all on standby to cash in on this advertising platform if Ford does

not come in on time.

The Executive Board of Directors are giving preference to Ford Motor

Vehicle because of its numerous years in sponsoring reality shows and

promoting its brands through this medium. However, the nature of the new

global reality show, World Tribal Hero, exceeds the likes of Ms. Universe,

FIFA World Cup, and The Olympic Games. If NBC will procure the

broadcasting rights of The Olympic Games for USD2 billion in the Olympic

Winter Games in Vancouver in 2010 and 2012 Olympic Games in London,

then it will have to team up with other global media organizations to obtain

the broadcasting rights for this new event for USD6.5 billion in twelve years

running.

Page 13: Ford Motor Company-RCN Internet Advertisement Proposal

10. Availing Ford Brand of Products with Placement

Stages

3/24/2013 13

Further, between 2005-2008, twelve corporations team up to sponsor The

Olympic Games for USD866 million. Reality Cable Network Ltd (RCN) is

currently working underground to have twenty sponsors cough out USD1

billion to sponsor this new global reality show. The returns in investment is

exponential.

RCN on the other hand will enlist suitable

staffs or volunteers to monitor, usher in

members of the public who are interested

in Ford products and services. This role is

taken to ensure that Ford Motor Company

gets value for its Internet advertisement

with RCN. The organization will be more

than preoccupied with the production of the

global tribal show, World Tribal Hero, yet

apportion vital resources to make an

impression on the executive team of Ford.

Once Ford Motor Company signs a contract with Reality Cable Network

Ltd (RCN) on its Internet Advertisement Platform, the management of

RCN will get a list of all local Ford dealerships in the world over, and

arrange for them to display any particular brand of motor vehicle at

locations where auditions will be conducted, during road shows, country

tours, launching World Tribal Hero, and in other special events. It will be

fine if Ford Motor Company and its dealers stay on ground to engage

prospective buyers during these events.

Page 14: Ford Motor Company-RCN Internet Advertisement Proposal

11. The Incentive to Promote Ford Corporate Slogan:

Edgy Situations

3/24/2013 14

The Executive Directors of RCN will be sporting

three Ford-branded SUVs during the term of the

contract. There is every need to place the sales

slogan of Ford Motor Company on the two sides

of the jeeps. The goal of establishing a business

relationship with Ford Motor Company is to

exude their corporate excellence in all things,

and to bring Ford to the limelight of society. The

enormous resources that Ford Motor Company

is investing to produce and sell the best

automobiles in the world is enough to make them

deserve this goodwill.

Ford Theme: Edgy

Situations

The moment Ford Motor Company takes onto the advertising space and

worldwide event that Reality Cable Network Ltd (RCN) is availing to them,

all relevant sales slogans that are associated with Ford will be displayed on

RCN global websites, offices, official vehicles, and event locations. It will be

advisable for Ford Motor Company to provide RCN with ample sales

slogans, which will lead to the acquisition of customers and retain existing

clients.

RCN is particularly interested in the use of the recent sales jingle that Ford

has invented for marketing and advertising, and that is, “Edgy Situations”. As

a long-term business relationship, RCN will look into producing several

designs to capture the interest of the public at large.

Page 15: Ford Motor Company-RCN Internet Advertisement Proposal

12. Placing the Products and Services of Ford in all

Major TV Stations in the World

3/24/2013 15

It is the delivery on our promise, and the

overall impact of our performance during the

show, that will warrant Ford Motor Company to

undertake another year of contractual

relationship with RCN. In order not to lose the

goodwill and support of Ford, RCN will do

everything within its reach to not only display

Ford brand of products on its 200 websites, but

assist in referring prospective customers to its

dealerships worldwide in order to effect sales

globally.

There is no escaping the fact that a global show, such as World Tribal Hero, will

capture the interest of all ethnicities, cultures, and tribes in the world over. It

shall, therefore, be the plaything of all media organizations in the world. In as

much as Ford Motor Company comes on board with Reality Cable Network Ltd

(RCN), there is no stopping the fact that Ford brand of products and services

will resonate on every nook and cranny of the various platforms that the show

organizers will be running their events from time to time.

No doubt, the worldwide show will attract the interest of major broadcasters

who would like to retain the broadcasting rights. Reality Cable Network Ltd

(RCN) will definitely make some provisional arrangements to ensure that Ford

brand of products and services appear here and there in the first year of

contract.

Page 16: Ford Motor Company-RCN Internet Advertisement Proposal

13. World Tribal Hero will be Featured on Major

Magazines across the World

3/24/2013 16

The organizing committee of World Tribal Hero will be creating extensive

awareness of the global reality show, and newsprints, such as The Wall

Street Journal, Forbes, and Time. The magazine, Motor-Trend, will not be

excluded from this agenda. In order to boost awareness in the process, RCN

will be carrying Ford marketing slogans and brandings with it. This will

ensure that Ford Motor Company gets value for its money.

Besides, Reality Cable Network Ltd (RCN) will engage a great publishing

house to write books on the making of World Tribal Hero. This also will carry

along the brandings of Ford Motor Company. The autobiographies, memoirs,

and regular features on print about various contestants will be published.

This also will avail the slogans and brandings of Ford.

Ford Motor Company will also be allowed to place banners, bill boards, and

distribute flyers when and where events that are related to World Tribal Hero

do surface.

Reality Cable Network Ltd (RCN) will also permit

Ford Motor Company to display its slogans,

products and services at the headquarters of

Reality Cable Network Ltd (RCN). In fact, the

privileges and concessions that RCN is going to

grant to Ford is invaluable and countless. The

entry step into the world of RCN is to enter into

the proposed Internet Advertising deal for a start.

Page 17: Ford Motor Company-RCN Internet Advertisement Proposal

14. RCN, a Major Buyer of Ford Brand of Vehicles

3/24/2013 17

All motor vehicles remain as assets to Reality

Cable Network Ltd (RCN), subject to

depreciation accounting, and replacement

after five years in use. The vehicles will be run

by a subsidiary of RCN, namely RCN World

Limousine Services Ltd. These assets will be

put to use as rental limousines when not in

use for official purposes. At least, the motive

of optimizing the use of Ford brand of

vehicles, and at the same time making good

of the bottom line of RCN, is a befitting

corporate strategy.

RCN is in the automobile market to procure as many as 39,200 vehicles to

cater to the needs of World Tribal Hero contestants, fans, and other

stakeholders. As the global reality show begins from country to country,

there will be enormous need to transport contestants, crews, equipment,

staffs, and sponsors . For this reason, RCN is willing to undertake a long

time supply of motor vehicles from Ford Motor Company. There is a need

for, at least, fifteen cars stationary in every country in the world to cater to

the transportation needs of the events of RCN.

For this great need of vehicles and transportation during the twelve years

that the show is slated to run, RCN will be willing to lease, purchase, and

boost the bottom line of Ford Motor Company. The three Executive

Directors of the company immediately needs to have three Ford Edge

Hybrids to run the mounting affairs of the global reality show.

Page 18: Ford Motor Company-RCN Internet Advertisement Proposal

15. The Universality and Popularity of World Tribal

Hero

3/24/2013 18

By being in business with RCN for as long as

possible, Ford Motor Company stands a good

chance of having a loyal Cable and TV network on

their wings for good. RCN has a very high regard

for the executive board of Ford Motor Company,

values their business philosophy, and appreciates

all the awards that they have merited over time,

such as Nielsen's Auto Ad of the Year Award

2009 and J. D. Power and Associates Award for

the surveys in initial quality for five cars, which no

other automobile manufacturer has achieved.

Therefore, RCN is giving Ford the chance to build a

long and lasting relationship with Reality Cable

Network Ltd (RCN) just as it has all along being

doing with "Edinburgh Tattoo", "Talk Sport", "Sky

Sports", and "Disneyland Paris“.

Should Ford Motor Company envisage the international scale and ripple

effect that this new global reality show will have on the entire human race,

it will not hesitate to take on this bountiful offer. World Tribal Hero is looking

at having 700 million subscribers on its 200 websites across the globe, 300

million active participants all over the world, and 4 billion TV viewers to tune

in during the airing of the worldwide tribal show.

By the way, RCN will be producing operas, country tours, video games,

publications, World Tribal Hero-branded products, theme-park licensing,

DVDs, and live shows. Furthermore, RCN will launch its global TV station

after its first year of operation. “RCN TV World” will major in global

broadcasting channels in the likes of BBC, CNN, and Aljazeera,

Page 19: Ford Motor Company-RCN Internet Advertisement Proposal

16. Using the Show, World Tribal Hero, to permeate

Diverse Cultures-Theme, “Edgy Situations”

3/24/2013 19

In the advertising industry, when advertising

globally, companies like Proctor and Gamble

(P&G), Johnson and Johnson & Unilever must

consider which type of campaign method they

are going to adopt. Should they use

standardized method where there is one

consistent message, e.g. (the Nike slogan, “Just

do it”), or should companies go for adaptable

methodology that takes into consideration

different countries cultural values, attitudes and

beliefs, e.g. one of Unilever's many famous

brands, Axe, is a hugely successful male

toiletries brand, now marketed in more than 60

countries worldwide. It has established itself as

one of the company's most high-profile brands

as a result of eye-catching and creative

marketing campaigns, which offers an often

absurdly exaggerated view of the product's

effect on women.

Reality Cable Network Ltd (RCN) avails to Ford Motor Company with the

opportunity to penetrate all the cultures in the world. World Tribal Hero is

basically a global cultural affair. Culture not only applies to all areas of

business industry, but it also takes part in our regular day to day human life.

When Ford Motor Company decides to advertise its products and services

globally, international marketing comes into place. Ford Motor Company

should consider the culture-value attitude and beliefs of respective countries.

It should also consider what might be acceptable in liberal countries, such as

the US, Canada, UK, and Australia.

Page 20: Ford Motor Company-RCN Internet Advertisement Proposal

17. The Inertia of not Advertising with World Tribal

Hero before the Show takes off

3/24/2013 20

At USD2.14 billion, Ford Motor Company ranks seventh place amongst the biggest

companies that advertise in the world over. General Motors Company is second

place with an advertising budget of USD3.1 billion. If Ford Motor Company does

not snap this advertising opportunity in quick time, then it is choosing not to

override the next economic recession, which is around the corner. This kind of

stance may lead Ford Motor Company to lose its customers to its competition.

Demand for motor vehicles decreases significantly in the times of recession, and

competition to sustain business increases two- or three-fold. If Ford Motor

Company does not react positively to this vast advertising platform that is right in

the making, it might be left behind the race, and may even lose ground in the future

(See Ford Sample Ad on the Homepage of RCN: www.realitycablenetworkltd.com).

A major solution which will protect Ford Motor Company from economic downtown

and also increase its profit is the initialization and adaptation of an effective value

advertising campaign with the world-class global show, World Tribal Hero. A

network of loyal customers from the airing of the show across global media houses

will certainly help Ford Motor Company to withstand economic downturn.

Thus, a proactive approach is extremely

important to stay ahead in the shrinking market

during recession. One of the major strategies

adopted by many companies is to reinforce their

brand. Other automobile companies bring in

various product improvements and variants.

Example: Bajaj and Hero Honda launch the new

Pulsar and Passion Plus. Tata Motors launches

the new Indica Vista, and then Honda brings a

new variant of City. Ford should look into this

when advertising with RCN.

Page 21: Ford Motor Company-RCN Internet Advertisement Proposal

18. Why advertise on Reality Cable Network Ltd

websites?

3/24/2013 21

Advertising with Reality Cable Network Ltd (RCN) should be one of Ford Motor

Company’s marketing mix since the global show, World Tribal Hero, will

present Ford brand of products or services to the buying public, and its

objectives are to increase the sales and profits of the company, and then

enhance the awareness of its products and services.

Increasingly, corporations will be advertising on the show, World Tribal Hero,

and there will be competing space for advertising on the platforms of Reality

Cable Network Ltd (RCN). Consumers will increasingly use the platforms of

RCN to search for the most familiar brands.

The new worldwide show, World Tribal

Hero, will attract new buyers and try to

expand customer base for Ford Motor

Company. It shall enable Ford brand of

products and services to compete in the

market. By tagging along with World Tribal

Hero brands, it will promote Ford

subsidiaries, and increase the sale of a

particular product. The websites of World

Tribal Hero in the world over will garner

success, strength, uniqueness, versatility,

class, durability, and beauty to Ford brand of

products and services.

Page 22: Ford Motor Company-RCN Internet Advertisement Proposal

19. The Organization that remains Steadfast to its

Promise

3/24/2013 22

The vision of the company is to bring all the

different tribes of the world into one platform, to

compete on distinct tribal values and award

USD1.5 million to the overall winner alongside

with a USD1-million Community Development

Grant to the tribe upon which the overall

winner emanates from. The amount of revenue

that Reality Cable Network Ltd (RCN) is bent

on generating is estimated at USD6.5 billion

per annum, ranking at par with The

International Olympic Committee (IOC).

Reality Cable Network Ltd is incorporated on November 30, 2012 with

Company Registration No: CS1140772012 and Tax Identification No:

000123644X, all issued by the Registrar General’s Department. The

Commencement of Business Certificate No: CS114072012 of December

4, 2012 was issued alongside with the Companies Code 1963 (Act 179),

the Regulations of a Company Limited by Shares. The authorized

allotment of share capital upon incorporation is set at USD100 million.

The President of the company is former Ambassador to U.S and three-

time cabinet minister in the government of Ghana, Dr. Ekwow Spio-

Garbrah. The Vice-president of the company is a two-time cabinet minister

in government, Hon. Sabah Zita Okaikoi. The Executive Board of the

company is made of the Director of Administration, Mr. Herbert Tombia,

Director of Finance, Mr. Paul T. Patrick, and Director of Corporate Affairs,

Mr. Selassie Nyadzi.

Page 23: Ford Motor Company-RCN Internet Advertisement Proposal

20. Conclusion

3/24/2013 23

Ford Motor Company is to provide as many

advertising materials as possible for publicity

on all the 200 websites of Reality Cable

Network Ltd (RCN) in conjunction with the

terms stated on the Internet Advertising

Agreement, and to have the staffers of the

company help with the promotion, marketing,

and sales of the Ford brand. The Executive

Board of Reality Cable Network Ltd (RCN) will

effect this package and Agreement

immediately the sum of USD3 million is

defrayed to the designated bank account of

Reality Cable Network Ltd (RCN). At the end of

the first year in business with Reality Cable

Network Ltd (RCN), Ford Motor Company

reserves the right to discontinue or continue its

advertising bid with RCN.

On February 16, 2013, Reality Cable Network Ltd (RCN) writes an e-mail

to Mr. William Clay Ford, Jr. from its web portal. Thereafter, on March 9,

2013, Mr. William Clay Ford, Jr. delegates Ms. Samantha Hoyt to seek for a

Marketing Proposal from the Executive Board of Reality Cable Network

Ltd. There and then, a Special Board Meeting was held, and a consensus

was reached that the Ford Motor Company be the only auto-manufacturing

firm to place advertisement on the corporate website of RCN and other

affiliate websites of the World Tribal Hero brand for as long as it takes Ford

to do just that.

Page 24: Ford Motor Company-RCN Internet Advertisement Proposal

The Ford Motor Company Commission

President

Dr. Ekwow Spio-Garbrah

Vice-president

Hon. Sabah Zita Okaikoi

Members of the Commission

3/24/2013 24

Director of Administration

Mr. Herbert Tombia

Director of Finance

Mr. Paul T. Patrick

Director of Corporate Affairs

Mr. Selassie Nyadzi