NEWS

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

Follow at www.facebook.com/ford, www.twitter.com/ford or www.youtube.com/ford

www.twitter.com/ford

www.facebook.com/ford

Ford India Launches Smart, Safe & Sophisticated Figo Aspire

• Ford Figo Aspire pricing announced – Entry-level variant to start from INR 489,990 (ex-showroom, Delhi); Variants across 4 trims with 3 engine options and 7 colours

• First sub-four meter sedan with standard Driver and Passenger airbags; First-in-the-segment to offer up-to six airbags for even greater peace of mind

• First sub-four meter compact sedan with sophisticated and comfortable leather seats

with adjustable headrests

• Figo Aspire to be available with a choice of responsive, efficient petrol and diesel engines optimized to deliver a fuel efficiency of 18.2* Km/L and 25.8* Km/L respectively

• Advanced connectivity solutions, including segment-first MyFord Dock and SYNC with AppLink, keep drivers conveniently connected to their digital lives

NEW DELHI, India, August 12, 2015 – From being great to look at and smart to use and own, Ford India’s no-compromise compact sedan, Figo Aspire will offer exceptional value to Indian consumers with its compelling price starting from INR 489,990. “Ford Figo Aspire breaks all stereotypes and proves that a compact sedan can also have the best of everything – be it stunning design, smart technology, advanced safety and impressive fuel efficiency,” said Nigel Harris, president and managing director, Ford India. “Drawing on our global product development capabilities, we’re proud to have created a car that truly raises the bar in the segment and gives consumers a chance to own what they truly deserve.” Safety redefined Designed from the ground up to protect occupants in the event of a collision, the Figo Aspire features a robust passenger cage created from high-strength steel, and dual front airbags as standard across the range. For the first time in a sub-four-meter sedan car in India, the Figo Aspire comes equipped with up to six airbags – including side and curtain airbags – for an extra level of protection. If the vehicle experiences a serious collision, Emergency Assistance uses SYNC and a Bluetooth-paired phone to automatically call emergency responders and provide information about your vehicle and location. Smart technology Reflecting the growing need for consumers to stay connected, the Figo Aspire introduces exceptional smart technologies for the first time in a compact sedan that help customers integrate their car more easily into their digital lives.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com. Follow at www.facebook.com/ford, www.twitter.com/ford or www.youtube.com/ford

2

MyFord Dock, a first-in-class feature, offers drivers a unique solution for storing, mounting and charging mobile phones, MP3 players and satellite navigation systems, and for integrating these devices into the car’s entertainment system. Consumers looking for even greater technological integration can choose a Figo Aspire equipped with SYNC with AppLink, Ford’s advanced in-car connectivity system. SYNC with AppLink allows drivers to control their phone, entertainment and apps hands-free using simple voice commands. In India, AppLink allows drivers to access information about nearby attractions and food destinations with Explore by MapMyIndia, and keep themselves updated with the latest cricket scores and upcoming fixtures with ESPN Cricinfo. The secure global location-sharing app, Glympse, also lets drivers share their location. To encourage responsible driving, the Figo Aspire features Ford’s MyKey technology that lets owners program keys with restricted driving modes that encourage good habits, such as increasing seat belt use, limiting vehicle top speeds and regulating audio volume. Elegant and efficient design Complementing the Figo Aspire’s smart and safe innovations is a striking, elegant design that sets it apart from competitors. A bold trapezoidal grille and elongated headlamps give the Figo Aspire a substantial yet sporty presence on the road. Chrome highlights and fine details in the headlight design also add an unmistakably premium touch for discerning car buyers looking to make a statement. Intelligent Interior For the first time in a compact sedan in India, the Figo Aspire boasts sophisticated and comfortable leather seats with adjustable headrests. With the longest wheel base in the segment, the Figo Aspire will offer class-leading legroom in the front for passengers to stretch out. In the rear, Indian families will appreciate exceptional roominess that allows three adults to sit side-by-side with plenty of head and shoulder room. To ensure the driver and passengers never need to leave anything behind while on a family getaway, the Figo Aspire will also offer 20 smart storage spaces and convenience features. Thanks to a powerful automatic climate control system, passengers can enjoy the interior space in even greater comfort. Featuring a high-efficiency compressor and condenser, the air conditioner is able to bring the cabin of a vehicle that has been sitting in the hot sun to below 25 degrees in less than 15 minutes, faster than any of its competitors. Fun-to-drive spirit True to Ford’s commitment to delivering a fun-to-drive experience, the Figo Aspire has been designed and engineered to offer precise, agile and responsive steering, and stable, predictable handling. Available in 4 trim levels - Ambiente, Trend, Titanium and Titanium+, the customers will have the power of choice with a new and improved 1.2-liter Ti-VCT petrol engine, delivering a peak power of 88 PS and fuel economy of 18.2* Km/L and a 1.5-liter TDCi diesel engine, offering a peak power of 100 PS and an outstanding fuel economy of 25.8* Km/L.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com. Follow at www.facebook.com/ford, www.twitter.com/ford or www.youtube.com/ford

3

Both these engines are paired to a responsive five-speed manual transmission. For those looking for the sophisticated refinement of an Automatic Transmission, Figo Aspire will come with a six-speed PowerShift automatic transmission paired with a 1.5L TiVCT petrol engine, offering a peak power of 112 PS and a fuel economy of 17.2 Km/L. The advanced dual-clutch system is backed by a 10-year or 100,000 km warranty. This unmatched performance of Figo Aspire is made possible by Electronic Power Assisted Steering (EPAS), which provides light steering effort at low speeds – for parking and in-city maneuvering – and heavier, more precise feel at high speeds for greater stability and confidence on highways. EPAS also makes for a quieter vehicle with fewer components drawing engine power – which helps to improve fuel economy. The Figo Aspire is available in 7 all-new colours - Ruby Red, Sparkling Gold, Oxford White, Tuxedo Black, Deep Impact Blue, Ingot Silver and Smoke Grey.

Variants Ambiente Trend Titanium Titanium + Powertrain Combination 1.2L Ti-VCT (Petrol) INR 489,990 INR 576,990 INR 669,990 INR 724,990 1.5L TDCi (Diesel) INR 589,990 INR 676,990 INR 769,990 INR 824,990 1.5L Ti-VCT (Petrol AT) NA INR 779,990 NA

The Figo Aspire is built in Sanand, Gujarat, at Ford’s newest manufacturing plant.

# # # Editor’s note: The stated figures are as per ARAI (Automotive Research Association of India) certification. All prices are ex-showroom, Delhi About Ford in India Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Figo, Ford Fiesta, Ford Classic, and Ford Endeavour. Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provide innovative solutions to nearly every Ford locations around the world in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com Contacts: Kapil Sharma Nikhil Gulati Madhulika Singh +91-9873078122   +91-9810584415 +91-9999316705 ksharma6@ford.com gnikhil1@ford.com madhulika.singh@bm.com