for personal use only - asx · • technology deployment – optimising aws design/deployment to...
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We allow people to see, use and share massive 3D point cloud datasets
Pointerra – What Do We Do?
We allow you to view massive 3D point
clouds from any device, anywhere in the world.
We unlock the value in spatial data assets. You don’t need to
be a spatial data expert to access 3D point cloud data.
We help you securely share 3D point cloud data with staff,
customers, partners or sell your 3D data to anyone.
SEE PLAN SHARE
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What Have We Been Doing?
• Core technology – refining compression and visualisation algorithms àgenerating new IP and tactical patent protection opportunities.
• Technology deployment – optimising AWS design/deployment to enablemore efficient and lower-cost hosting and delivery of point cloud data.
• Customer UI – developing elegant, easy to use, customer registration,data ingestion, visualization and extraction capability.
• Sales & Marketing – Structured, systematic approach: identify à educateà demonstrate à evaluate à negotiate à close.
• Investor Relations – ongoing dialogue with existing shareholders,targeted identification and education of prospective investors.
Building the platform for a high-growth, sustainable geospatial technology business.
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3D Data Themes – Why Pointerra is Relevant
Morro Bay, California. Aerial LiDAR. 17.8 billion points.
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3D Data - Open Data Initiative LiDARMonetise freely available LiDAR data from government open data initiatives
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3D Data - Aerial LiDAR Enterprise PartnersCreating a marketplace for data acquired by aerial capture companies
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3D Data - Asset Management FocusReal-world problem solving: use of our solution by engineering & technology enterprise partners
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Our Commercialisation StrategyPointerra’s pathway from technology solution to profitable, globally scaled, sustainable business
Core Technology
Solution2013 to 2015
Demonstrate, Align & Partner
Deploy to AWS, Refine &
Develop UI2015 to 2016
2016 to 2017
Sell & Scale Globally2017 to 2020
Grow, Innovate & Stay Relevant
2020 to 2025
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B2B Social – Twitter, LinkedIn, Google Ad Words
Email, Telephone, Meetings, Demonstrations (physical & virtual)
Test Data, Trial Licence, Paid Trial, Pricing Submission
Negotiation, Enterprise Licence Agreement
Our Sales Funnel
$$$
How we sell
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ScanningHardware&Software
Manufacturers
RegionalResellerNetworks
Surveyors&Geomatics
Professionals
EnterpriseAssetOwners&Operators
Technology,Engineering&Professional
ServiceProviders
3DP:ResellerAgreements,StrategicPartnerships,Alliances&Customers
Our Commercialisation Pathway
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Real world use of our technology
• Bulk Commodity Company – undertaking high-frequency laser scanningoperation to feed predictive analytics algorithms.
• Oil & Gas Company – sharing terabytes of 3d scan data between fieldoperations and corporate head office to better manage the plant.
• Road Network Owner – discovering new ways to work with and interpret3D data that was previously unusable.
• Oil & Gas Company – visualising subsea 3D data of well head and riserinfrastructure without the need for technical 3D software and operator.
• Geospatial Technology Company – visualising, exploring and extractingdata from existing 3D datasets for the first time.
Target enterprise customers & resellers using, evaluating and selling our solution
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Target Customer Profile
• Example Large Enterprise Customer – own/operate/manage large scaleinfrastructure asset. Possess large amounts of 3D scan data. Multipleconcurrent user licences. USD $5,000 to $50,000 pcm.
• Example Small to Medium Enterprise Customer – USD $1,000 to $5,000pcm.
• Example Casual User of 3D Data – visualisation-based DaaS subscriptionwith additional data extraction revenue. Visualization only licence USD $20to $1,000+ pcm.
• Example Geospatial Sector Customer – using Pointerra internally fordata hosting & workflow management. USD $400 to $10,000 pcm.
Monthly recurring Data as a Service (DaaS) revenue
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What’s happening next?
• Launch Non-Enterprise Solution – launch US, UK and AU based opengovernment LiDAR data portal and marketplace, augmented withproprietary data from customers of local/regional geospatial companies.
• Formalise Partner & Reseller Agreements – Move from evaluation toformal marketing and sales channel partner arrangements. Creates highlyleveraged global sales platform for Pointerra.
• Continue GIS (Esri & others) Integration – Important enterprisecustomer sales driver in mature, GIS- incumbent environments.
• New Hires – analyst, programmer, business development. Staged processcommensurate with growth in activity.
Product Release, Sales Channels, People à Pathway to Profitability
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