For Novartis PowerPoint Presentations June 2012

PowerPoint Design Guideline

Introduction Core brand elements Core brand principles Image world Link compilation

Introduction How is PowerPoint affected by the Novartis brand reaffirmation?

Within the scope of the Novartis brand reaffirmation, the PowerPoint presentation templates have been adapted according to the new brand design

All Novartis PowerPoint presentations should be created with the PowerPoint templates and related functionality which are installed on all Novartis PCs. An upgrade to Office 2010 will become available as per divisional ClientVision migration plans

This document gives you a brief overview of the Novartis visual identity with respect to the Novartis PowerPoint presentations and provides information about design elements to be used in the templates

Furthermore, you will find a convenient Link Compilation at the end of these guidelines

Contacts: • For branding-related questions, visit the Novartis Brand Service website

www.novartisbrandservice.com or contact the NBS team nbs@novartis.com • For IT-related issues, please contact your local IT helpdesk

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Introduction Support tools for Novartis PowerPoint templates and presentations

PowerPoint Quick Start Guide PowerPoint User Guide

PPT Technical Style Guide

PPT Factsheet

PPT Design Guideline

Several support tools are available:

For a very brief introduction associates can consult the PowerPoint Quick Start Guide

If you require more detailed information, please consult the PowerPoint User Guide

The PowerPoint Design Guideline focuses on branding

For graphic designers, the PowerPoint Technical Style Guide provides information about technical specifications

For a quick overview, have a look at the PowerPoint Factsheet

Sample presentations to get a feel and see how others work with PPT

Introduction Overview of the Novartis visual identity

The Novartis visual identity expresses the reaffirmed Novartis brand personality and consists of three main components: • Core brand elements

- Logo - Color - Typography

• Image world • Core brand principles

- Primary white - Core vertical - Color/image balance

On the following pages, information about these elements with respect to the Novartis PowerPoint templates is provided

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Introduction Core brand elements Core brand principles Image world Link compilation

Core brand elements Overview

Core brand elements are the elements of the Novartis visual identity that should be present in all Novartis PowerPoint presentations

The core brand elements are: • Novartis logo • Novartis colors • Novartis typography

On the following pages, the core brand elements are explained and examples are provided

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Core brand elements Logo

The Novartis logo is to be found on each presentation slide • In the left hand corner on title/agenda

pages • In the right hand corner on all other

slides

Please note the standard size for the logo in PowerPoint presentations • Novartis logo on title & agenda slides:

0.86 x 3.59 cm (0.8 x 2.4 inches) • Logo with tagline “caring and curing”:

2.15 x 6.14 cm (0.3 x 1.6 inches) • Novartis logo with descriptor:

2.15 x 6.14 cm (0.3 x 1.6 inches)

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Core brand elements Logo

Novartis logo with descriptors may also be applied, but only on title and agenda slides in order to observe their minimum size requirements of 40 mm (1.6 inches) in width

The Novartis logo with tagline “caring and curing” may also be used on title and agenda slides. It should only be used in conjunction with corporate efforts where appropriate and regulatory or legal concerns are not raised

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Core brand elements Logo

All these logos are available within the “Change Logo” function in the Novartis tab • The Novartis logo with tagline and

descriptors are only applied on title and agenda slides

Never alter the logo in any way

The electronic logo files are additionally available on the NBS website

For detailed information about the logo usage, please see the Core Brand Principles & Elements style guide

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logo/name for OTC pending

Core brand elements Correct usage of the Novartis logo

Correct Incorrect

Do not change the colors of the logo.

Do not use the color logo on a dark background.

Do not use the logo on photographic backgrounds.

Do not use the black & white logo in PowerPoint presentations.

Do not alter the elements of the logo.

Do not use elements of the logo individually or as a super graphic.

Do not skew or stretch the logo.

Do not use any other taglines with the logo.

Do not rotate the logo.

Do not change the logo typeface.

Do not crop the logo.

Do not add effects or shadows to the logo.

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Internal logos can be added to PowerPoint presentations as well

On title and agenda slides, it is recommended to put internal logos either on the color block or where the image usually is 1

You may also include internal logos at the bottom right corner on title/agenda slides • Make sure that the internal logo is

aligned with the Novartis logo • The size of the internal logo can vary,

depending on its shape

Core brand elements Integration of internal logos on title/agenda slides

1 Internal logos need to be inserted manually

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On content slides, the internal logo can – if really needed – optionally appear in the upper right corner

Make sure that the logo meets the alignment with the “S” from the Novartis logo at the bottom right corner and the upper title text line as indicated in the sample

Core brand elements Integration of internal logos on content slides

Core brand elements Color

The Novartis color family consists of white, the three logo colors and five additional colors. Novartis blue is used exclusively in the logo itself, never elsewhere

You should only use Novartis colors and their tints in your presentation

White is a key element in illustrating the Novartis visual identity and is the optimal canvas for the Novartis color palette and image world

Logo color

Red Maroon Brown Orange

Logo color

Dark Yellow Bright Yellow Beige

The Novartis color family

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Core brand elements Typography

Arial (for text) and Wingdings (for bullets) are the only fonts used in PowerPoint presentations

The minimum sizes that should be observed are • 14 pt for text on content slides • 12 pt for footnotes and sources • 9 pt bold for captions

Title font size: 28 pt, color maroon

Subtitle font size: 20 pt (in italics), color black

Sabon and News Gothic should not be used anymore in PowerPoint presentations

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Introduction Core brand elements Core brand principles Image world Link compilation

Core brand principles Overview

Core brand principles are major design guidelines, that must be observed to add the Novartis brand design its characteristics

The core brand principles are: • Primary white • Core vertical • Color/image balance

All of them are reflected in Novartis PowerPoint presentations and will be explained on the following pages

For detailed information about the Core Brand Principles, see the Core Brand Principles & Elements Style Guide

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Core brand principles Primary white

White is the primary color of the Novartis brand personality – not red, orange, yellow or brown. These colors should be used for accent only

White is the only proper setting for the Novartis color logo

White is the optimal canvas for the Novartis color palette and image world

In all other communications materials, white is also primarily used

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Core brand principles Core vertical

The core vertical is established by the top point of the vertical stroke of the “N” in the logo and is aligned to the left edge of the image (and the right edge of the ’White Rule’)

Text on title slides of PowerPoint presentations should be aligned with the vertical stroke of the “N”

The core vertical applies to all brand materials (e.g., to brochures)

Brochure with core vertical indicated

PowerPoint title slide with core vertical indicated

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Core brand principles Color/image balance

Color/Image Balance in advertisements

Color/Image Balance in PowerPoint title slide

On title and agenda slides, images should always be paired with color blocks, separated from the images by the “White Rule”

The “White Rule” measures 0.05 cm in PowerPoint presentations

The image should always be dominating (6.35 x 21.19 cm or 2.5 x 8.3 inches) on title/agenda slides

Note that on content pages you may use pictures without a color block

The color/image balance applies to all brand materials

Introduction Core brand elements Core brand principles Image world Link compilation

Image world More than a collection of images

The Novartis brand imagery expresses the spirit of caring and curing

The image world is more than a collection of images. It is an approach to imagery that reflects the company’s brand identity and brings it to life.

A clearly defined, differentiated image world is crucial in defining the Novartis brand

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Image world More than a collection of images

Content

Style

Background

Color/light

Perspective

Cropping/composition

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Image world Content & Style

Content • The images show patients, associates and healthcare professionals,

animals, objects, sites, buildings and situations that reflect the Novartis brand personality. The environment in which these subjects are embedded should create an atmosphere that reflects the Novartis spirit of caring and curing. The centerpiece of an image, however, is always the subject.

Background • The background of all Novartis brand imagery should be a closed color field

with a simple, regular pattern. The background should be out of focus to bring attention to the subject(s).

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Image world Content & Style

Color/light • Either the main subject(s) or the background should feature a Novartis color

Perspective • The subject should always be portrayed at eye level to create an authentic

connection with the viewer

Cropping/composition • The subject should be cropped on one to three sides to create comfortable

closeness. The background should make up about two-thirds of the entire image.

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Image world Examples

Image world Integration of images in PowerPoint presentations

You are encouraged to insert images in your PowerPoint presentation to bring the Novartis brand personality to life

It is recommended to use the Novartis menu functions to insert and change images in your presentations • “Insert Title/Agenda Slide” for new title/agenda slides • “Change Picture” for existing title/agenda slides

If you would like to include another image, you can insert it manually. For detailed information on how to insert pictures, see the PowerPoint User Guide

Please ensure that your images meet the Novartis image world criteria

For an overview of all Novartis images, visit the Novartis media library at www.novartisbrandservice.com

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Image world Integration of images in PowerPoint presentations

Align the top of images always with the cap height of the first line of text

The right side of the image should be flush with the slide edge

When placing multiple images vertically, all images should be the same width and the “White Rule” should be observed

Exception: If the image is a screenshot, logo, or other graphic that would look inappropriate flush with the edge, alignment with the logo “S” is recommended

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Image world Integration of images in PowerPoint presentations

When placing multiple images in a horizontal row, align the left edge of the first image with the text

Always observe the “White Rule” between two or multiple pictures

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Introduction Core brand elements Image world Core brand principles Link compilation

Link Compilation

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Other PowerPoint Guides • PowerPoint Quick Start Guide • PowerPoint Design Guideline • PowerPoint Technical Style Guide • PowerPoint Factsheet

Guidelines • Core Brand Elements & Principles Style Guide

Novartis Brand Service (NBS) • NBS Website: www.novartisbrandservice.com • NBS hotline: +41 61 324 88 99 • Email: nbs@novartis.com

IT-related issues • Please contact your local IT helpdesk

Thank you