DESCRIPTION:Per il secondo anno consecutivo presentiamo la collezione Smith ID. Abbiamo messo in contat-to i nostri atlet i migliori con il nostro team artistico per una spedizione visiva verso l’ignoto. Il vi-aggio ha richiesto mesi di preparazione: giri in park, messaggi, riunioni, telefonate, lunghe not-ti ed escursioni in tende e rifugi. Abbiamo addirittura coinvolto nel viaggio artisti esterni che sono tornati da questa esperienza con creazioni artistiche mai viste prima…in altre parole, qualche simpatica grafi-ca solo per voi.Questa è la dedica dei nostri atleti e dei nostri artisti, parte integrante della famiglia Smith.

RRRP: 120€ - 220€

FOR IMMEDIATE RELEASE

WE MAKE THE GREAT DAYS BETTER

A PROPOSITO DI SMITH: Smith Sport Optics Inc. è stata fondata a Sun Valley in Idaho, USA nel 1965 con la creazione della prima maschera caratterizzata da lenti termiche sigillate e da gommapiuma traspirante. Oggi Smith è conosciuta per le svariate linee di occhiali da sole, di maschere da sci e da moto, di caschi da neve, di occhiali da vista e di ottica protettiva per utilizzo balistico. La devozione di Smith all’autenticità, all’innovazione, alla performance e allo stile ha fatto di Smith la scelta per gli atleti. Per Informazioni www.smithoptics.com

PRESS CONTACT:Nicole Vitali

ThreeSixty Communication nvitali@360group.it

+ 39 02 89421187 www.pressarea.eu

I/O BOBBY SKYLINEI/OS ELENA DECOI/O LAGO THORNS

COLLECTION

I/O7 BOBBY SKYLINEI/O7 SAGE METATRONI/O7 LAGO THORNS

I/OX ABMA TOTEM VICE ADVENTURE GOGGLEI/OX XAVIER VOODOO

VICE SLEEPY STEVENSMAZE LAGO THORNS ALLURE ELENA DECO

S M I T H I Dinspired design

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Mark AbmaExploring humankind’s impact on the planet, Abma recruited artist Justin Guse aka Totemical from Vancouver, BC to provide an insight into our connection to nature. It’s a blurred line between science and spirit. One side of the goggle is a world su�ering pollution, war, and decay. The other side is a utopia of renewable energy and subsistent farming.

Bobby BrownBobby wanted his inspiration to be art of the urban landscape. He didn’t have to look far to find exactly what he wanted in long time Smith contributor, Charlotte Baker and her mixed media on canvas paintings.

Sage Cattabriga-AlosaSage’s own artwork is as far out as his approach to big lines. Maybe this art, titled Space Spines, is how mountains look to Sage, a surreal landscape unimpeded by gravity and reality.

E L E N A@ e l e n a h i g h t

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L A G O@ s c o t t y l a g o

Scott StevensScott Stevens’ brain works di�erently. He snowboards di�erently. He skateboards di�erently. Its fun and wildly creative. And to celebrate this we connected him with artist and Senior Art Director of Girl Skateboards, Andy Jenkins.

Jenkins, 20 years at the helm of Girl Skateboards, also creates fine art collages from the remnants of every day life. The result is a complex collage of paint, scraps of paper, and pages torn from Scott’s trick journal; a graphic that reflects this union of outlying perspectives.

Scotty LagoDon’t think you have one of the best snowboarders on the planet figured out. Just when you peg Lago as nothing more than a camo clad outdoorsman, he brings the unexpected.

Scotty worked with Smith’s in-house art team to create this distressed floral pattern to keep you guessing.

Xavier De Le RueWhen you meet Xavier he’s a nice, friendly dude. You don’t think, “hey this dude is messed up in the head.” But then you see his riding, and you know he is. He’s totally in a di�erent head space. So we sought out artist Axel Geittman who’s artwork would lead you to believe he’s also in a di�erent head space. Guess what? He is. It’s a perfect match.

Austin Smith / TrilaborationOnce again, free-spirit Austin Smith is teaming up with Poler Camping Stu� to heed the call of adventure and fun: the Trilaboration continues.

Poler Camping Stu� makes simple, well designed gear for people that are travelers, couch surfers, real surfers, skateboarders, road trippers, snowboarders, bicyclists, and car campers. It’s stu� that is made for people that explore the world while wearing jeans, a t-shirt, and sneakers. It’s for people having awesome adventures in their own way.

Austin loves to roam the planet with a board and a sleeping bag. Austin epitomizes the Smith brand as a true free thinker.

Elena HightElena is a balance of progression and keeping it classic. Double corks and boned out methods. Power and beauty. She wanted her ID to reflect that. A little classic gold treatment is combined with modern abstract art. Its good to find balance.