FOR IMMEDIATE RELEASE Press Contact: Robert Simpson Phone: (405) 282-RIDE / (800) 595-RIDE E-Mail: robert@lazye.com When: Sunday, June 20th – 10:00AM / Rounds 1, 2, 3, and Short Round Where: Reno Livestock Events Center Reno, Nevada

CARDOZA IS THE WORLD’S GREATEST ROPER!

California Cowboy Russell Cardoza Wins $25,000

Reno, Nevada / June 20, 2010 – The World’s Greatest Roper came to a close on Sunday afternoon when Farmington, California phenom roper Russell Cardoza roped his way into history by claiming $25,000 and the 2010 title of “World’s Greatest Roper”. After a three long rounds of competition and an intense short go at the Reno Livestock Events Center, Cardoza bested a field of PRCA World Champions, former World’s Greatest Roper Champions, multiple Wrangler National Finals Rodeo Qualifiers, Pro Rodeo Hall of Famers, and the overall best ropers on the planet to win the prestigious $71,000 World’s Greatest Roper event presented by Silver Legacy Resort Casino. Cardoza is no stranger to big time competition or winning some of the most prestigious events on pro rodeo. A National Finals Rodeo qualifier in the Team Roping – Heeling last year, Cardoza placed third at the NFR and finished ninth in the final year-end PRCA standings. Also in 2009, Cardoza was crowned the Dodge National Circuit Finals Champion. Cardoza is also a contestant at the “Ironman” of Pro Rodeo, the Wrangler Timed Event Championship in Guthrie, Oklahoma each year. The consensus of industry professionals knew that it was only a matter of time before Cardoza would win the WGR crown. Cardoza took home $25,000.00 and had a total time of 107.6 on 12-head of livestock. In the reserve spot, Madisonville, Texas roper Colby Lovell finished the event with 112.1 seconds ($12,000.00), followed by 2-Time WGR Champion Daniel Green of Oakdale, California – 123.6 ($7,000.00), Nevada favorite and Fallon native Jade Corkill – 131.7 ($4,000.00), and rounding out fifth was NFSR Qualifier Landon McClaugherty from Tilden, Texas – 134.8 ($5,500.00).

Other top money paid out was to another Californian – former NFR Qualifier Caleb Twisselman from Santa Margarita who claimed the “Fastest Round” of the competition – a 22.6 worth $6,000.00. A complete breakdown of money won at this year’s WGR follows this release. Lazy E Productions made a minor change in the event format from previous years. The entire event took place one-day only – June 20th at 10:00AM preceding the prestigious Bob Feist Invitational on Monday. The WGR was “OPEN TO THE WORLD”. Meaning, any cowboy could enter this year’s event – thus again making the WGR a true WORLD COMPETITION. All totaled, the WGR action was fast and furious boasting 345 runs in a one-day showcase of the best Timed Event cowboys on the planet! The event was again held in conjunction with two of the greatest western events in the world “The Reno Rodeo” and “The Bob Feist Invitational Team Roping”. Organizers from all three major forces in the rodeo industry are committed to making the first weekend of the Reno Rodeo one spectacular show by again combining the Reno Rodeo, the World’s Greatest Roper, and the Bob Feist Invitational Team Roping - all within 2 action-packed days. The World’s Greatest Roper is one of pro rodeo’s most unique events and is patterned after the highly successful Wrangler Timed Event Championship – which is a true all-around test of roping skills. At the WGR, each contestant is required to compete in all three roping disciplines: team roping heading, tie-down roping, and team roping heeling. The World’s Greatest Roper was developed by Lazy E Productions in 2006 to determine the best roper in the world - the man who could stand out in more than his specialty roping event, the man who could be consistent over multiple rounds of over-all competition. This event attracted the biggest names in the rodeo industry in addition to thousands of fans from across the country! The World’s Greatest Roper was sponsored by Reno-Tahoe, the Silver Legacy Resort Casino, Boot Barn, Circus-Circus Reno, Priefert Ranch & Rodeo Equipment, Ariat Boots, Gist Silversmiths, Boyd gaming, CSI Saddlepads, Rodeo Video, Western Horseman Magazine, ProRodeoLive.com, the Reno Rodeo, the Bob Feist Invitational Team Roping Classic and Cactus Saddlery. The World’s Greatest Roper is a Lazy E Production. For more information, contact the Lazy E Arena at (800) 595-RIDE or log on to www.lazye.com.

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2010 WORLD’S GREATEST ROPER FINAL RESULTS

$71,000 Pay-Out: WGR Average * 4 Rounds Totaling 12 Head (Heading / Tie-Down Roping / Heeling)

1. Russell Cardoza, Farmington, CA 107.6 seconds - $25,000.00 2. Colby Lovell, Madisonville, TX 112.1 seconds - $12,000.00 3. Daniel Green, Oakdale, CA 123.6 seconds - $7,000.00 4. Jade Corkill, Fallon, NV 131.7 seconds - $4,000.00 5. Landon McClaugherty, Tilden, TX 134.8 seconds - $2,000.00

Fastest Go-Round *

1. Caleb Twisselman, Santa Margarita, CA 22.6 seconds - $6,000.00 2. Lance Harvey, Oakdale, CA 23.4 seconds - $3,000.00 ¾. Colby Lovell, Madisonville, TX 24.0 seconds - $1,500.00 ¾. Landon McClaugherty, Tilden, TX 24.0 seconds - $1,500.00

Fastest Run Bonus * Heading – Colby Lovell, Madisonville, TX 4.8 - $3,000.00 Tie-Down Roping – Landon McClaugherty, Tilden, TX 8.0 - $3,000.00 Heeling – Coleman Proctor, Pryor, OK 4.5 - $3,000.00