for healthcare barcoding...solutions providers, all committed to developing and using...

Second-line parades have a long tradition in New Orleans.

The "first line" or main section of the parade is the band.

Those who follow are the "second line."

The parade resumes

in the Big Easy!

for HEALTHCARE BARCODING

– Join the front line as the parade picks up in the Big Easy

Lead the parade

SEPTEMBER 18-20, 2014 HYATT REGENCY | NEW ORLEANS, LA

Since its inception, the best healthcare barcode technology

providers in the world have been in the front line with The

unSUMMIT for Healthcare Barcoding. Today, as a result,

the second line includes over two-thirds of America’s hospitals

scanning barcodes on most patients and medications at the

point of care. The parade keeps growing while technology

applications keep expanding.

2014 VENDOR PROSPECTUS

Partnered with

The unSUMMIT 2014 • September 18 - 20, 2014 • HYATT REGENCY • New Orleans, LA • unSUMMIT.com

The Parade Continues!

Christopher ChabrisResearch psychologist, professor, and best-selling author

Making things easier for end-users and solutions providers to find each otherIt’s fitting that we strike up the band in the easy-to-access Big Easy. While there is little easy about incorporating healthcare barcode/auto-ID safety systems in hospitals, it is easy to see the big value.

The unSUMMIT for Healthcare Barcoding rallies hundreds of healthcare providers and dozens of solutions providers, all committed to developing and using healthcare-barcoding technology well.

Our unmatched and proven peer-to-peer educational program makes it easier for hospitals to understand what it takes to get the job done.

Our unSUMMIT Pavillion and strategic networking opportunities make it easier for the nation’s leading technology providers to rub shoulders with and share their solutions with key decision-makers and end users.

Did we mention the French Quarter and Garden District, gumbo and beignets, Southern hospitality and all that jazz, which makes a decision to attend even easier?

Marching shoulder to shoulder toward a safer healthcare process.

Keynote Speaker

In 2004, Christopher Chabris and his colleague Daniel Simons, received the Ig Nobel Prize in Psychology, awarded for "achievements that first make people laugh, and then make them think," for the experiment that inspired their best seller —The Invisible Gorilla.

Chris received his B.A. in computer science and his Ph.D. in psychology from Harvard University, where he was also a Lecturer and Research Associate for many years. He is now Assistant Professor of Psychology at Union College in Schenectady, New York, Adjunct Assistant Professor of Neurology at Albany Medical College, and a Visiting Scholar at the MIT Center for Collective Intelligence.

Chris’s research focuses on two main areas: how people differ from one another in mental abilities and patterns of behavior, and how cognitive illusions affect our decisions. He has published papers on a diverse array of topics, including human intelligence, beauty and the brain, face recognition, the Mozart effect, group performance, and visual cognition.

Chris also writes occasionally for the Wall Street Journal, is a chess master and poker amateur.

for HEALTHCARE BARCODING


Vendor Benefits

Access to the Most-Qualified ProspectsNo event in the country comes close to rallying as many qualified prospects in one place around thehealthcare barcoding cause. In addition to the people you will meet and talk with along the way, we gather and provide demographic data critical to your healthcare barcoding-related product sales. Our attendee database is included in sponsorship packages and is available for sale to all exhibitors.

The unSUMMIT PavillionThe unSUMMIT Pavillion in the Code Zone Exhibit Hall is designed to keep attendees engaged in the exhibit experience. Our no-conflict schedule means that sessions do not overlap with exhibit hours. Additionally, by placing the welcome reception and most meals in the unSUMMIT pavillion, we keep attendees and vendors interacting.

EXHIBIT SET UP: EXHIBIT HOURS:Wednesday September 17th - Afternoon Friday, September 19th 1:30 PM – 6:00 PM Saturday, September 20th 9:00 AM – 12:00 PM

Open Access — Marching Side-by-SideBecause we believe solution vendors and care providers should be working together for this cause, weinvite all vendors to share the full benefit of our educational sessions and networking events.

Bring Your StaffVendors swear by The unSUMMIT’s value as a training venue for their healthcare teams. To this end,we offer full-conference access and cost-effective pricing for our sponsors’ and exhibitors’ employees.

The Parade Continues!

unABASHEDunBIASED

unCONVENTIONAL

The unSUMMIT is unabashed in its zeal for a saferpoint of care. We shun convention and bring peerstogether for knowledge sharing and networking.We succeed in closing the gap between theoryand practice, creating an environment wherevendors and hospitals work together.

We believe healthcare providers and companiesare united in the cause for patient safety byreducing errors. At The unSUMMIT, vendors areencouraged to participate in all education sessionsand join in discussion and networking eventsalongside our attendees.

The result? Vendors leave equipped with the toolsand ideas to advance the overall quality of healthcare-barcode products and services while helping hospitals overcome the usual obstacles in creating a safer process of care.

The unSUMMIT attracts the most highly qualified prospects for your point-of-care productsand services in one location.


Prequalified/Interdisciplinary Leaders Attend The unSUMMIT

To keep the barcode safety cause advancing, The unSUMMIT assembles the most involved, high-levelbarcode-related hospital decision makers on one stage. These leaders come from the key disciplines that share responsibility for safeguarding the medication-administration process in their hospitals. They come to gather information — your information — to help them with their decisions.

Who’s Joining You?

unABASHEDunBIASED

unCONVENTIONAL

4

3

Who’s Joining You?

Prequalified/Interdisciplinary Leaders Attend The unSUMMITTo keep the BPOC hammers swinging, The unSUMMIT assembles the most involved, high-level BPOC hospital decision makers on one stage. These leaders come from the key disciplines that share responsibility for safeguarding the medication-administration process in their hospitals. They come to gather information — your information — to help them with their decisions.

Focused AttentionWhere else can you find, gathered in one place, the focused attention of:

• Health-System BPOC-Initiative Leaders• Directors of Nursing, Pharmacy, and Information Systems• Quality-Improvement and Risk-Management Professionals• Clinical Informaticists• Senior Hospital Executives and Administrators

2012 Attendee Demographics:

Implementation Levels for 2012 Attendees Decision Makers Multidisciplinary Staffed Beds

50%45%40%35%30%25%20%15%10%5%0%

Wireless Network

Smart InfusionPumps

PharmacyBarcoding

Automation

BPOC Installed

Bedside Computing

14%

26%31%

39%

32%

44%

22%

10%

24%28%

17% 40%

15%

44%

26%

26%

5%

Administration Pharmacy Nursing IT

Director Executive Manager Staff

<100 100-300 301-500 >500

Implementation Levels for 2013 Attendees Decision Makers Multidisciplinary Staffed Beds

Focused AttentionWhere else can you find, gathered in one place, the focused attention of: •Health-SystemBarcode-InitiativeLeaders •DirectorsofNursing,Pharmacy,andInformationSystems •Quality-ImprovementandRisk-ManagementProfessionals •ClinicalInformaticists •SeniorHospitalExecutivesandAdministrators

2013 Attendee Demographics:

Benefits Gold $12K Silver $7K Exhibit $3,200


2014 unSUMMIT Sponsorship Packages

Exhibit Hall SpaceOne vendor organization per 10'x10'exhibit space.

Complimentary Employee RegistrationsDoes NOT include Preconference Workshop

Bag Drop Itemin Conference Tote Bag

Attendee List andDemographic Survey Data

Conference Program Ads

Logo Visibility in The unSUMMIT Marketing Materials

Web Exposure ALL receive listing onunSUMMIT.com

Raffle Participation (your representative draws and presents prize to winner)

(1)10'x10' Exhibit Space. May purchase additional 10'x10' (for $2,500) if available. (Does not include additional registrations)

(4) full registrations: education sessions, meals, and social events. (Additional employee registrations are available at a discounted rate)

(1) item in conference tote bag

Complete attendee list with demographic survey data

(1) Full-page, four-color ad in conference program

High visibility of corporate logo; mention of sponsorship in pre-marketing and meeting materials

Six-month insertion of banner ad on PointofCareForum.com (240 x 275 px). (1) banner ad in Countdown e-mailing, or Point-of-Care Forum e-mailing (to 10,000+ email addresses).

Contribute (1) item for attendee raffle. In-booth prize drawings permitted only if you contribute an item for the at-large raffle.

(3) full registrations: education sessions, meals, and social events. (Additional employee registrations are available at a discounted rate)

(1)printed collateral (8.5 x 11") in conference tote bag

Complete attendee list with demographic survey data

(1) Half-page, four-color ad in conference program

High visibility of corporate logo; mention of sponsorship in pre-marketing and meeting materials

Three-month insertion of banner ad on PointofCareForum.com (240 x 275 px). (1) banner ad in Countdown e-mailing, or Point-of-Care Forum e-mailing (to 10,000+ email addresses).

Contribute (1) item for attendee raffle. In-booth prize drawings permitted only if you contribute an item for the at-large raffle.

(1)10'x10' Exhibit Space. Additional booth space not available.

(2) full registrations: education sessions, meals, and social events. (Additional employee registrations are available at a discounted rate.)

Available for purchase

Attendee list and demographic survey results available for purchase

Ad space available for purchase

Company name listed in marketing materials

Advertising available for purchase. (See page 9)

Not availableIn-booth prize drawings NOT permitted

(1)10'x10' Exhibit Space. May purchase additional 10'x10' (for $2,500) if available. (Does not include additional registrations)


Keynote Speaker ......................................................................................................$8,000Receive the opportunity to speak in front of the entire unSUMMIT audience with a brief welcome and introduction of our Keynote Speaker, Christoper Chabris. Your company logo and message will be played throughout your introduction on the general session screen and your logo will be featured on event signage. The unSUMMIT Wristbands......................................................................................$8,000Attendees will be up-close-and-personal with your product for three days! You produce barcodedwristbands that attendees will be encouraged to wear for the duration of the meeting. Thesewristbands will be scanned at the main meeting entrance on five occasions.* When scanned,attendees receive tickets for prize drawings throughout each day and at the close of The unSUMMIT.*Wednesday evening, Thursday morning and afternoon, Friday morning, Saturday afternoon

Parade Float (2 available) ..........................................................................................$7,000What parade would be complete without a float? Stand out from the crowd by sponsoring a float that your team and guest can ride on! Each float accomodates 20 people and is pre-decorated, sponsors have the ability to place additional signs at their own expense.

The unSUMMIT Show Bag Headliner(2 Available - Reverse side is VARTECH Sponsor) ...................................................$8,000Practical and prominent — your company logo on The unSUMMIT’s show bags will be visibleeverywhere during the meeting and beyond as green-minded attendees take them home to extendtheir usefulness.

The unSUMMIT Lanyard ...........................................................................................$5,000 Each attendee will sport your company name for the duration of the meeting. You provide the lanyards – we distribute at registration. (Must be double clip hardware.)

Thursday Lunch .........................................................................................................$3,000Your logo will be prominently displayed during lunch as well as in the brochure and program wherethis event is listed.

Marketing Opportunities – Gold and Silver Sponsors Only

“I have been a pharmacist for 17+ years andhave been to numerous local, state and national

conferences and I put The unSummit conferencenear the top! Kudos to you and your team.”

Matthew B. Lord, PharmD | Adventist Health Systems


Water Bottles ..............................................................................................................$2,000You provide the water bottles that attendees will use to keep hydrated during The unSUMMIT! Water stations will be provided. Attendees will enjoy and take home your branded water bottle! Saturday “Box Lunch"...................................................................................................$2,500Send attendees home with a grab-n-go lunch in a snazzy branded bag that you provide! Allow attendees to tote your logo to the hospital and think of you during their lunch break!

Print Your Labels at the Door (raffle tickets)............................................................$8,000Scanning of attendee wristbands at the door will trigger your printers to produce two labels with thesame serial number and your company logo on them. One goes to attendees to keep for drawings.The other goes into the raffle drum. You provide the printers and produce software to serialize andprint the labels. Your personnel, in company attire, will issue the labels at the door. (A scanner vendorwill do the scanning.)

Scanning Barcoded Wristbands at the Door (5 slots available)...............................$2,000Scan barcodes on wristbands at meeting and unSUMMIT pavillion doors. Nab this opportunity for attendees to see how fast your scanners read barcodes. Welcome attendees and invite them to your booth as you scan them into the room. All attendees scanned will receive raffle tickets for chances to win awesome prizes. *Wednesday evening, Thursday morning and afternoon, Friday morning, Saturday afternoon

Park Your Cart at the Door! (3 slots available)...........................................................$2,000Park your cart at meeting and unSUMMIT pavillion doors providing attendees a demonstration of your point-of-care carts. Monitors or laptops (you provide) display screens with each scan — welcoming attendees and inviting them to your booth as they pass through the doors. Scanned attendees receive raffle tickets for prize drawings. *Wednesday evening, Thursday morning and afternoon, Friday morning, Saturday afternoon

Hotel Shuttle .................................................................................................................$5,000 Sponsor of arrival or departure airport shuttle with company logo on event signage place at pickup and in bus window. Opportunity for DVD 30-second loop commercials and branding on bus video system (subject to availability)

Marketing Opportunities – Gold and Silver Sponsors Only


Vendor Booth Video...................................................................................................$2,500One (1) two-minute video at your booth in CodeZone, recorded outside CodeZone hours. Video provided in format desired. Video content can be your choice of speeds and feeds, product announcement, promotion, etc.

Opening Session Hospitality Break..........................................................................$3,000 Sponsor the first unSUMMIT break as attendees stretch their legs and grab a snack! Your logo will be displayed on the refreshment tables and appear in the program where the event is listed.

Hospitality Breaks (2 available)..................................................................................$1,500While attendees stretch their legs, provide the refreshments at a morning or afternoon break.Your logo will be displayed on the break tables and appear in the brochure and program where thisevent is listed.

Marketing Opportunities – Available to All Sponsors

“What a wonderful event. It was awesome(as always), but I do agree this was the best

attendee mix yet! Thanks for your passion andcommitment to making things better

for clinicians and patients.

See you next year.”

Regan Baron | Cerner


Bag Drop..........................................................................................................................$1,500 Include your preprinted marketing piece or premium item (e.g. flashlight, pen, stress ball, etc.) forinclusion in the attendee show bags. (One item, up to 8 1/2” x 11” — subject to approval by TheTerraPharma Project)

Digital Signage – Must See New Products ..................................................................$500Have one (1) of your newest products highlighted throughout the event on all digital signage screens. Subject to availability.

Exhibit Hall Stickers (2 opportunities available)...........................................................$1,500Extend your brand beyond your booth throughout The unSUMMIT pavillion. A series of up to 12 stickers, in the foyer and/or on The unSUMMIT pavillion floor, will lead attendees to your booth or remind them of your message (you provide artwork — max size of each sticker 24” x 24”).

Attendee Mailing List and Demographics Survey........................................................$1,500 Complete attendee mailing list (before and after The unSUMMIT) with attendee demographic surveyresults following the meeting.

Exhibitor Passes.............................................................................$600 for 1 exhibtor passIncludes access to all unSUMMIT activities, and meals and beverages....$3,000 for 5 exhibtor passes

Marketing Opportunities – Available to All Sponsors

“This year’s unSUMMIT was indeed thebest ever. As patient identification

manufacturers, it was beneficialfor our company to participate

in sponsorship.”

Jodi Claus | PDC/St. John

Company Name ________________________________________

Contact Name _________________________________________

Street ________________________________________________

City ________________________ State_____ Zip ___________

Province (Non-U.S.) ___________________ Postal Code ________

Country _______________________________________________

Phone ______________________ Fax _______________________

Email _________________________________________________

Payment Please enter check number and include check with applicationor provide PO number.

Check # ______________________ PO # _____________________

Make checks payable to BlueStar. Send payment with signedApplication to: BlueStar, 3345 Point Pleasant Road, Hebron, KY 41048Contact: Dean Revereman (Tel. 859-371-4423 x3273 * Fax 859-371-4425 *[email protected])

Billing Address:Street ________________________________________________

City ________________________ State_____ Zip _____________

Province (Non-U.S.) ___________________ Postal Code ________

Country _______________________________________________

Phone ______________________ Fax _______________________ This application is made and entered into by and between BlueStar andthe entity and persons named in this application/contract printed below,on the date set forth. The undersigned agrees that this application is effective only upon its acceptance by BlueStar.

Authorized Vendor Representative:

Print: __________________________ Title ___________________

Signature: ______________________________ Date ___________

2014 VENDOR APPLICATION • The unSUMMIT • September 18-20

Marketing Opportunities for GOLD and SILVER only:KEYNOTE SPEAKER ………………………………………………… $ 8,000 $__________

WRISTBANDS ………………….……………..…………………… $ 8,000 $__________

PARADE FLOAT (2 available) .……………………………………… $ 7,000 $__________

SHOW BAG HEADLINER (2 available) ……………………..... $ 8,000 $__________

LANYARD …………………………………………….…..……… $ 8,000 $__________

THURSDAY NOON BUFFET …………………………….…..……… $ 3,000 $__________

WATER BOTTLES …………….……………………..………………. $ 2,000 $__________

SATURDAY “BOX LUNCH” …………….………….……………. $ 2,000 $__________

PRINT YOUR LABELS AT THE DOOR ………….………….................…. $ 8,000 $__________

SCANNING WRISTBANDS AT THE DOOR ……….………...................... $ 2,000 $__________

Slot desired: Wed PM Thur AM Thur PM Friday AM Saturday PM

PARK YOUR CARD AT THE DOOR (3 available) ………. $ 2,000 $__________

Slot desired: Wed PM Thur AM Thur PM Friday AM Saturday PM

HOTEL SHUTTLE ................…………….………….……...……. $ 5,000 $__________

VENDOR BOOTH VIDEO …….………….………….……………. $ 2,500 $__________

OPENING SESSION HOSPITALTITY BREAK ……………….............. $ 3,000 $__________

HOSPITALTITY BREAK (2 available)..………….………….........…. $ 1,500 $__________

BAG DROP ………................…………….………….……...……. $ 1,500 $__________

DIGITAL SIGNAGE ……….....…………….………….……...……. $ 500 $__________

EXHIBIT HALL STICKERS (2 available) ………..……...….............…. $ 1,500 $__________

ATTENDEE LIST AND DEMOGRAPHICS ……..……...….................…. $ 1,500 $__________

ADDITIONAL EXHIBITOR PASSES:

Each …..….….............................................................….. Qty__ $ 600 $__________

5 Passes ..…...….............…........................................................….. $ 3,000 $__________

CONFERENCE PROGRAM AD:

Full Page ….…................……...……...……...……...……...……. $ 1,500 $__________

Half Page ..…...…..…...……...……...……...……...……...……... $ 1,000 $__________

TOTAL DUE $__________

Please CLICK on your selections. ENTER dollar amounts — NO COMMAS

Marketing Opportunities available for all Sponsors:

2014 unSUMMIT Sponsorships

GOLD (includes 10’X10’ booth)………………………………… $12,000 $__________

SILVER (includes 10’X10’ booth)………………………….…… $ 7,000 $__________

EXHIBIT ONLY (includes 10’X10’ booth)…………………...… $ 3,200 $__________

Additional 10’X10’ booth…………………..……………….… $ 2,500 $__________

Describe raffle give away item ___________________________________________________

Questions? Contact [email protected]

[email protected]


4. CancellationAn exhibitor may withdraw from the exhibit program subject to the following conditions:a. The exhibitor shall file a written notice of intention to cancel or withdraw by Friday, August 1st, 2014.b. If written notice is received prior to Friday, August 1st, 2014, BlueStar will refund 50 percent of the sponsorship/exhibitor fee.c. In the event an exhibitor cancels its participation, the exhibit space shall be returned to BlueStar for resale. The exhibitor may not resell the space, and shall forfeit any and all rights of said space and any monies paid upon notice of cancellation.d. Should an exhibitor, after notifying BlueStar of its desire to cancel, subsequently decide to rescind such notice, a new contract and application must be submitted with all appropriate fees. No reinstatement shall be permitted, and space will be provided on the basis of availability, if any.e. No refunds will be made after Friday, August 1st, 2014.

5. Service Order KitComplete information, instructions, and prices regarding electrical, Internet, etc. will be included in theforthcoming exhibitor service kit. This will be sent to all confirmed sponsors/exhibitors.

6. Shipping/Handling and Receipt of FreightAll exhibitors must follow instructions and deadlines as outlined in the exhibitor service kit.

7. Exhibition StandardsBlueStar has the right to prohibit any exhibition demonstration, or part of an exhibition demonstration, in their opinion, that is not suitable or in keeping with the character or purpose of the exhibition. Questionable exhibition demonstrations shall be modified at the request of show management.

Official Exhibition Provisions & RegulationsThe unSUMMIT 2014

1. AgreementThe following rules become binding between theapplicant (exhibitor), its employees and agents, andBlueStar (management), and any additions and amendments thereto that may thereafter be established or put into effect by the management.

2. Space AssignmentsBlueStar will make all booth space assignments based on a combination of a point system reflecting years and level of support, and first come, first served. Applications will be accepted until space is sold out. No more than one vendor organization may share a 10’x10’ exhibit space. For those who would like to coexhibit, adjacent 10’x10’ spaces may be arranged (space permitting). Some conference meals will be held in the unSUMMIT pavillion. Booth assignments and official floor plan will be provided to exhibitors prior to the conference. BlueStar reserves the right to make booth space assignments and alter the location of exhibits or booths shown on the official floor plan as it deems advisable and in the interest of the exhibition. However, no change of location will be made without notice to the exhibitor affected by such change.

3. Payments of Sponsorship/Exhibition SpacePayment in full for sponsorship/exhibition space must be made at the time application is submitted.

Applications and payment should be mailed to:

BlueStar3345 Point Pleasant Rd.Hebron, KY 41048


8. Safetya. Fire regulations require all display material used for decoration must be flameproof. Any electrical equipment, including signs and lights, must be in good operating condition and able topass the inspection of the local Fire Underwriters Inspection Bureau. Each exhibitor agrees to be knowledgeable and responsible regarding ordinances and regulations pertaining to health, fire prevention, and public safety while participating in this exhibition.b. The use of flammable materials necessary to the purpose of the demonstration, where no other alternative can be used, must first be brought to the attention of the exhibition manager, in writing, not less than 30 days before the exhibition’s opening for approval.

9. Use of Exhibition Space/Promotional Items Policya. Exhibitors shall reflect their company’s highest standards of professionalism while maintaining the space during the exhibition hours. The space must be maintained by at least one company representative at all times during the exhibition’s operation. All demonstrations must be confined to the contracted space. No exhibitor shall assign, sublet, or share the whole or any part of his/her space.b. Due to the ethics requirements of public officials, any promotional items distributed at any conference, meeting, or exhibition of The unSUMMIT should be limited to items of token value.c. Exhibition space layout must comply with the requirements of the Americans with Disabilities Act. The exhibitor accepts the responsibility for ensuring access to its exhibits by the disabled and is solely liable to the disabled under the ADA, and any other applicable disability law for any failure to provide the disabled access to the exhibitor’s exhibits.

10. Security/Liabilities/Insurancea. All property of the exhibitor remains under his/her custody and control in transit to and from The unSUMMIT pavillion and while it is in the confines of The unSUMMIT Pavillion. BlueStar, the exhibition facility, their members, the representatives, and/or the employees thereof will not be responsible for injury, loss, or damage that may occur to the exhibitor, employees, or property from any cause whatsoever prior, during, or subsequent to the period covered by this agreement. It is recommended that exhibitors obtain adequate insurance coverage, at their own expense, for property loss or damage, and liability for personal injury.b. BlueStar, its agents, and employees will not be liable for failure to hold the exhibition as scheduled. Payments for exhibition space will be returned in that event, except any actual expenses incurred in connection with the exhibition will be deducted if the exhibition is called 90 days or less prior to opening date because of fire, any act of God, public enemy, strike, epidemic, or any law, regulation, or public authority, which makes it impossible or impractical to hold the exhibition.c. Exhibitors agree to maintain such insurance that will fully protect the management from any and all claims of any nature whatsoever, including claims under the Worker’s Compensation Act, and for personal injury, including death that may arise in connection with the installation, operation, or dismantling of the exhibitor’s display.d. Damage to inadequately packed property is the exhibitor’s own responsibility.e. Damage to the facility housing the exhibition, caused or done by the exhibitor, shall be replaced or repaired by the exhibitor. Additionally, the exhibitor agrees to protect, save, and hold harmless BlueStar, show management, and the exhibition facility, of and from all loss, liability, and/or damage whatsoever, caused to the facility housing the exhibition, or any part thereof, directly or indirectly.



f. Exhibitors are advised to add on to their existing insurance a portal-to-portal rider at a nominal cost, protecting them against the loss/damage to their materials by fire, theft, accident, etc.

11. IndemnificationExhibitor agrees that it will indemnify, hold, and save BlueStar whole and harmless of, from and against all claims, demands, actions, damages, loss, cost, liabilities, expenses, and judgments recovered from or asserted against BlueStar on account of injury or damage to person or property to the extent that any such damage or injury may be incident to, arise out of, or be caused, either proximately or remotely, wholly or in part, by an act, omission, negligence or misconduct on the part of exhibitor or any of its agents, servants, employees, contractors, patrons, guests, licensees or invitees or of any other person entering upon the premises leased hereunder with the express or implied invitation or permission of exhibitor, or when any such injury or damage is the result, proximate or remote, of the violation by exhibitor or any of its agents, servants, employees, contractors, patrons, guests, licensees or invitees of any law, ordinance or governmental order of any kind, or when any such injury or damage may in any other way arise from or out of the occupancy or use by exhibitor, its agents, servants, employees, contractors, patrons, guests, licensees, or invitees of the premises leased hereunder. Such indemnification of BlueStar by exhibitor shall be effective unless such damage or injury may result from the sole negligence, gross negligence, or willful misconduct of BlueStar. Exhibitor covenants and agrees that in case BlueStar shall be made a party to any litigation commenced by or against exhibitor, or relating to this lease or the premises leased hereunder, then exhibitor shall and will pay all costs and expenses, including reasonable attorney’s fees and court costs, incurred by or imposed upon BlueStar by virtue of any such litigation.

12. Care of Building and EquipmentExhibitors or their agents shall not injure or deface any part of the exhibit building, the booths, or booth contents or show equipment and decor. When such damage appears, the exhibitor is liable to the owner of the property so damaged.

13. AdmissionsAll registered conference attendees may be admitted to the exhibition.

14. Amendments and RegulationsAny and all matters and questions not specifically covered by the articles in this agreement shall be subjectto the decision of exhibition management. The management in the interest of the exhibition may amend theaforementioned items covered by this agreement at any time and notice therefore shall be binding on exhibitors equally with the foregoing rules set forth in this agreement.

15. Independent EventsAll independent, non-conference sponsored events (user group meetings, hospitality functions, etc.), held inconjuction with The unSUMMIT must be pre-approved in writing by BlueStar conference organizers.Requests must be sent to [email protected] no later than August 15, 2014. Events must not conflict with scheduled conference sessions, activities, or events.


Formoreinformation,pleasecontactDeanReverman:Tel.859-371-4423#3273•Fax859-371-4425•[email protected]

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