for building an interdependent islamic worldsource: unwto, tourism highlights 2014 & world...

Aslı TAŞMAZ DADAKOĞLUCOMCEC Coordination Office

September 2014

Making Cooperation Work

For Building an Interdependent Islamic World

COMCEC TOURISM OUTLOOK

2014(Revised Edition)

COMCEC TOURISM OUTLOOK

2014(Revised Edition)

COMCEC STRATEGYCOMCEC STRATEGY

OUTLINE

‣ The Importance of Tourism for Development

‣ Overview of International Tourism in the World

‣ International Tourism in the OIC Member Countries

‣ Tourism Opportunities and Challenges in the OIC

Member Countries

For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work


1

The Importance of Tourism for Development

‣ A remarkable socio-economic phenomena

‣ A critical sector in both advanced and developing

economies

‣ Related to more than 185 supply-side economic

activities, with direct and indirect effects



2


9 % GDP (Direct,

Indirect andInduced)

1/11JOBS

US $ 1.4 TRILLION IN

EXPORTS

6% OF

WORLD’STRADE

29 % OF

SERVICES EXPORTS

Source: UNWTO Tourism Highlights, 2014 Edition

The Importance of Tourism for Development


3

‣ Annually 43 million increase (by 3.3% a year) in

international arrivals

‣ Increase in the weight of emerging economies

‣ 57% int. arrivals Emerging destinations (2030)

‣ Travel between regions vs. Travel within the same region

‣ Increase in air transport, but at a much slower pace


Key Tourism Trends in the World


4

Sustainability

‣ Sustainability will be more important than ever.

‣ The concept of «Green Economy» will gain

importance for tourism sector.




5

Technology

‣ Internet has given power to the consumer.

‣ Electronic media (CD-ROM maps, Internet, web

sites, etc.)




TECHNOLOGY

• E-tickets• Improved air and ground traffic

handling• New border control systems• Waste reduction• Energy efficiency• Low air travel costs

6




Changing Consumer

‣ More experienced and demanding customers

‣ Demographic change (ageing, migration and

diversification of family structure), changing values

and lifestyles

‣ Increasing middle classes in emerging economies

7

Changing Consumer

‣ Singles and couples without children, and 65+

(“the third age”) groups

‣ Decrease in average working time, more time for

vacation

‣ Consumers will be informed and protected within

the framework of universal systems




8

WHY TOURISTS TRAVEL?



• LEISURE/ RECREATION/ HOLIDAYS52 %

• VISIT FAMILY &FRIENDS /HEALTH/RELIGION/ OTHER27 %

• BUSINESS/ PROFESSIONAL14 %

• NOT SPECIFIED7%

54 %

31 %

15 %

20302013

Source: UNWTO Tourism Highlights, 2014 Edition

0 %


9

‣ New destinations will gain importance.

3S 3E



Excitement-Education-

EntertainmentSun-Sand-Sea

6For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work

‣ Low-cost accommodations will be the next trend.

10

International Tourist Arrivals


(Millions)

* ForecastSource: World Tourism Organization


678807

927 891949 995 1.035 1.087 1.135

8.1

5.9

2

-3.9

6.5 4.94

5 4.5

-6

-4

-2

0

2

4

6

8

10

0

200

400

600

800

1000

1200

2000 2005 2008 2009 2010 2011 2012 2013 2014*

Number of tourists (millions of people) Tourists' Annual change (percent)

11


International Tourist Arrivals (%)

-6

-4

-2

0

2

4

6

8

10

12

07/06 08/09 09/08 10/09 11/10 12/11 13/12

4.5

-0.4

-4.4

5.2 4.93.8

5.5

10.4

5.2

-3.1

8,0

4.9 4.3 4.7

AdvancedEconomies

EmergingEconomies

9

Source: UNWTO, World Tourism Barometer, Volume 12, June 2014


12

International Tourist Arrivals


Tourist Arrivals 2000 2011 2012 2013

World 677 995 1.035 1.087

Europe 388.0 515.6 534.1 563.8

Asia and Pacific 110.1 218.5 233.5 248.7

Americas 128.2 156.1 162.7 168.2

Africa 26.2 49.7 53.0 55.9

Middle East 24.1 54.7 51.1 50.8

(Millions)


Source: UNWTO, World Tourism Barometer, Volume 12, June 2014

13

International Tourism- Market Share


Africa4%

Americas19%

Asia/Pacific16%

Europe57%

Middle East4%

2000

Africa5% Americas

16%

Asia/Pacific23%

Europe52%

Middle East5%

2013

Tourist Arrivals


Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 12, June 2014

14

International Tourism- Market Share


Africa2% Americas

28%

Asia/Pacific18%

Europe49%

Middle East3%

2000

Africa3% Americas

20%

Asia/Pacific31%

Europe42%

Middle East4%

2013

Tourism Receipts


Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 12, June 2014

15

International Tourism Receipts (US $ Billion)


Tourism Receipts 2000 2012 2013World 475 1.078 1.159

Europe 235 454 489

Asia and Pacific 87 329 360

Americas 133 213 229

Africa 11 34 34

Middle East 13 47 46Source: UNWTO, Tourism Highlights 2002&2013 Edition& Tourism Barometer June 2014


16

International Tourism in the OIC Countries



111 111132

149 150161 167 177

81 88108

124 121134 143 151

2005 2006 2007 2008 2009 2010 2011 2012Arrivals (Millions) Receipts (Billion US$)

Source: Adopted from SESRIC, 2014

17

International Tourism in the OIC Countries



14 1314

16 17 17 17 17

12 12 13 1314 14 14 14

2005 2006 2007 2008 2009 2010 2011 2012

Share in International Arrivals Share in International Receipts

Source: Adopted from SESRIC, 2014

18


Top-10 countries hosted 129.9 million international tourist in 2013.

Top 10 OIC Tourism Destinations in International Tourist Arrivals (2013)

(Millions)


37.795

25.715

13.21310.046 9.990 9.174 8.802

6.269 4.926 3.945

19


Top-10 countries earned US$ 105.5 billion as international tourismreceipts in 2013.

Top 10 OIC Tourism Earners in International Tourist Arrivals (2013)

(Billion $)


28.0

21.5

11,69,1 7.7 7.1 6.9 6.0

4.1 3.5

* 2012 data

20


Member Countries by Major Surplus on the Travel Balance In 2013 (US$ billion)


Tourism Receipts Tour. Expenditures Balance2011 2012 2013 2011 2012 2013 2011 2012 2013

Turkey 25.1 25.3 28.0 4.9 4.1 4.8 20.2 21.3 23.2Malaysia 19.7 20.2 21.0 10.2 11.5 11.9 9.5 8.7 9.1Morocco 7.3 6.7 6.9 1.3 1.3 1.3 6.0 5.4 5.5Jordan 3.4 4.1 4.1 1.2 1.1 1.1 2.3 2.9 3.0Egypt 8.7 9.9 6.0 2.2 2.6 3.0 6.5 7.3 3.0S. Arabia 8.5 7.4 7.7 17.3 17.0 17.7 -8.8 -9.6 -10UAE 9.2 10.4 - 13.2 15.1 - -4.0 -4.7 -Indonesia 8.0 8.3 9.3 6.3 6.8 7.3 1.7 1.5 2.0Qatar 1.2 2.9 3.5 1.8 5.6 6.6 -0.6 -2,7 -3.1Lebanon 6.5 6.0 - 4.0 3.9 - 2.5 2.1 -Iran 2.4 1.2 - 9.8 6.6 - -7.4 -5.4 -

Turkey ranks as 5th, Malaysia as 11th, Morocco as 16th, Jordon as 22thand Egypt as 23th country in international tourism market in 2013.

21


Intra-OIC Tourist Arrivals 2007-2012

(Millions) (%)

20

Source: SESRIC, 2014


41.4 47.0 48.5 54.7 58.4 58.6

35.8% 34.4% 34.1% 34.5% 35.9%33.2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

0

10

20

30

40

50

60

70

2007 2008 2009 2010 2011 2012

Intra OIC Arrivals (Millions) Share in Total OIC Arrivals

22


Intra-OIC Tourism Receipts 2007-2011(Billion $) (%)


38.342.3 40.8

46.0 48.635.5%

34.1%

33.6%

34.2%34.0%

32.5%

33.0%

33.5%

34.0%

34.5%

35.0%

35.5%

36.0%

0.0

10.0

20.0

30.0

40.0

50.0

60.0

2007 2008 2009 2010 2011

Intra OIC Receipts (Billion $) Share in Total OIC ReceiptsSource: SESRIC, 2014

23


Tourist Arrivals in OIC Regions (OIC-MENA, OIC-Asia, and OIC-Sub-Saharan Africa)

22

(Millions)


28 28 3036 39 40 42 46 47 48

6470 65

7581 84

98 102 103 104

4 5 5 6 6 7 8 8 8 7

0

20

40

60

80

100

120

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

OIC‐ASIA OIC MENA OIC SUB‐SAHARAN AFRICA

24


Tourism Receipts in OIC Regions(OIC-MENA, OIC-Asia, OIC-Sub-Saharan Africa)

23

(Billion $)


16 16 17 22 26 25

30 32 35 37

47 55 56

63

78 71

81 81 83 83

2 2 2 3 4 3 3 4 4 5

‐

10

20

30

40

50

60

70

80

90

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

OIC‐ASIA OIC MENA OIC SUB‐SAHARAN AFRICA

25


Recent Developments in the OIC Member Countries

24

‣ Turkey realized 5% more arrivals in the first five months

of 2014.

‣ Indonesia and Malaysia posted 10% more arrivals in

the first half of 2014.

‣ The Visit Malaysia Year 2014

‣ Jordan reported 3% increase for the first months of

2014.

Source: UNWTO


26



24

‣ Morocco recorded 9% increase in tourist arrivals for the

first half of 2014.

‣ Tunisia- An improved image and a recovery of

confidence.

‣ The reputation of tourism products

‣ The improvement in security standards

‣ Oman (+28%) and Palestine (+26%) reported solid

growth.


Source: UNWTO

27



24

‣ Egypt (-26%) - a significant drop was realized.

‣ Lebanon (-9%) continue to report decreases in arrivals

for the year 2014.

Source: UNWTO


28


Tourism Opportunities and Challengesfor the OIC Member Countries


Opportunities

Natural Resources

Cultural Resources

Human Resources

Authenticity and newness

Price competitiveness

Dynamism

Challenges

Insufficient Tourism Investmentsand Infrastructures

Poor Tourism Planning & Product Development

Travel Facilitation Problems

Safety and Security RelatedProblems

Low Tourism Service Quality

Insufficient Marketing andPromotion

Insufficient Image Building andBranding

29


Challenges and Drivers for Increasing the Quality of Tourism Workforce

29

Source: adopted from OECD, 2012


Challenges

Lack of political and financial support of public authorities for education and training

Limited supply of education and training programmes

Lack of competencies and attitude of employers

Incompatible attitude of employees

Pressure of competition from other countries and sectors

Drivers

Ageing population

Changing lifestyles and consumer demands

Increased use of ICT and the Internet

Globalisation and economic growth

30

Aslı TAŞMAZ DADAKOĞLUCOMCEC Coordination Office

September 2014

Making Cooperation Work

For Building an Interdependent Islamic World

THANK YOU

[email protected]

THANK YOU

[email protected]

COMCEC STRATEGYCOMCEC STRATEGY

www.comcec.org

for building an interdependent islamic worldsource: unwto, tourism highlights 2014 & world...

Documents