fop - futureourpast.eu · communication interim report 30 june 2015 . communication activities list...

FUTURE of OUR PAST

FOP

COMMUNICATION INTERIM REPORT

30 June 2015

Communication Activities List

Communicate effectively the project to target groups and public opinion

1.1.2 Study development and monitoring of FOP logo and graphic line

1.1.2 Planning design, updating and maintenance of FOP website

1.1.3 Production and Dissemination of Informative material

1.2.1 Organization of Conferences and Public events

1.2.1 PLUS - Organization of Round Tables in the Universities of Southern and Eastern Stream to

involve their territories

1.2.2 Workshops organization

1.2.3 Scientific & Popular Publications to spread FOP approach

1.2.4 Sharing Experience: Video on community involved tourism development project

1.3.1 Involvement of Local Governments of historical centers

1.3.2 Edutour: Educational Tour to promote the scattered hotel in Bethlehem

Ensure coordination of communication activities within the project’s partnership

2.1.1 Training of partners concerning communication and visibility criteria

2.1.2 Constitution of a project communication team

2.1.3 Definition of guidelines and actions for the elaboration of communication plan

2.2.1 Organization of project meetings

2.2.2 Definition and implementation of a 3 monthly procedure on implemented activities

2.2.3 Development of tools for sharing information within the partnership

NEW

NEW

NEW

Objective 1 Communicate effectively the project to target groups and public opinion

Action 1.1.1 Study development and monitoring of FOP logo and graphic line

Description

The concept, the planning and the design of the logo and the graphic line were achieved

within the first 3 months from the start of the project. All projects partnership was involved

in this activity, as well as the logo is the result of a collective work, in which every opinion

was considered. In the logo’s graphic is it possible to find every characteristic element of the

project: the historical centers, the sun, the waves as symbol of the Mediterranean sea; the

bridge as symbol of union between Mediterranean’s shores and different cultures.

In order to value communication’s effectiveness, the logo was submitted to a group of 30

people (consistent to target group – age: 25-55 years old) that had to judge it: the logo scored

4,5 on a scale of 1-5. The same score gained on social networks.

Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9

Level of

implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Main results

1. Design of a well-working logo;

2. High level of involvement of the partners in the logo and graphic line project;

3. Appreciation by target group members.

Attachments

File: FOP logo project


Action 1.1.2 Planning design, updating and maintenance of FOP website

Description

Planning and realization of the website was made by Società Geografica Italiana, collecting

partners suggestions both during Partners Meeting both later, with a specific format shared

before website release.

All partners contributed to contents writing: every partner was asked to give every

information needed in order to describe their structure and to explain realized and planned

activities.

Websites graphic and contents were submitted to a group of 30 people (consistent to target

group – age: 25-55 years old) in order to test usability and attractiveness: the websites

scored 4,2 on a scale of 1-5. Contents gained 4 score. Similar scores gained on social

networks.

Partners involved

Website structure B P1 P2 P3 P4 P5 P6 P7 P8 P9

Website contents B P1 P2 P3 P4 P5 P6 P7 P8 P9

Level of

implementation

(website planning

and implementing)

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

(website

updating and

maintenance)

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Main results

1. Communicate to target group the project, and its aims;

2. Promote involvement of target groups in the project;

3. Communicate events related to the project.

Attachments

FOP Website: www.futureourpast.eu

http://www.futureourpast.eu/


Action 1.1.3 Production and Dissemination of Informative material

Description

Leaflet. – The leaflet was realized within the first 6 months, but it was later modified and

integrated several times, because of the changes in the partnership and in the project.

The leaflet is composed by several sections that describe the projects features: project

profile; mission and aims; historical centers involved; projects partnership; main actions. It

also has an internal pocket, wherein is possible to insert the cards of the historical center

involved.

Written in English language, the leaflet was sent to the territorial partners that translated

and print it in their languages, in order to spread it during the workshop and during the other

communications event, and to send it to their mailing list.

Press Release. – During this period, some press releases was made in English language and

shared with partners, in order to disseminate projects activities to the news agencies and to

the media of every country.

Partners involved

(Leaflet project)

B P1 P2 P3 P4 P5 P6 P7 P8 P9

(Leaflet translation

and distribution) B P1 P2 P3 P4 P5 P6 P7 P8 P9

Level of

implementation

(Leaflet project)

10% 20% 30% 40% 59% 60% 70% 80% 90% 100%

(Leaflet distribution) 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Main results

1. Planning and design a well-working communications tool, in order to easily spread

project aims;

2. To disseminate project aims amongst involved territorial stakeholders;

3. To spread project aims amongst touristic channels and social network.

Attachments

File: FOP Leaflet Last version.pdf

FOP Leaflet – First Italian version

File: FOP Press Release 1


Action 1.2.1 Organization of Conferences and Public events

Description

During the first year, many activities were realized, and many others were planned for the

following years.

International Forum – Firstly planned for November 2014 in Alexandria, Egypt, the

International Forum was realized in May 2015 in La Valletta, Malta. The organization of the

event was committed by local partner, Fondazzjoni Temi Zammit, but all partnership was

involved. About 60 people attended to the Forum, coming from all the countries involved in

the project. The topic of the event was the involvement of local communities in the touristic

development of historical centers.

Other events realized from partners during first year can be listed in different groups:

- SEMINAR: Event addressed to university students, teachers, tourist operators, etc.;

- ROUND TABLE: Event addressed to a wide audience and organized within other events;

- CONFERENCE: Event addressed to a wide audience or to a scientific/academic audience.

List of realized events:

- 30.10.2014 – Paestum, Italy – Round Table during the “XVII Borsa Mediterranea del

Turismo Archeologico”, in the presence of representatives from UNESCO, politics,

businessmen, and touristic stakeholders presents at the Borsa.

- 12.12.2014 – Campi Salentina, Italy – Round Table during XX edition of “Città del

Libro” (City of Book). The event was centered on involvement of local communities in

the touristic value process of the historical centers.

Here below the events planned but not yet realized:

- 10.08.2015 – Gamasa-Alexandria, Egypt – Seminar on FOP values (FOP Project and its

effects on the sustainable tourism development of historic centers) during the Summer

School organized in cooperation with con la Delta University.

- 10.10.2015 – University of Salerno, Italy – Seminar “Future of Our Past. A sustainable

Way for a tourist development of Mediterranean Historic Centers.

- 10.10.2015 – University of Macerata, Italy - Seminar “Future of Our Past. A sustainable


- 10.10.2015 – IULM (Milano, Italy) - Seminar “Future of Our Past. A sustainable Way for

a tourist development of Mediterranean Historic Centers.

- 10.10.2015 – Helwan University (Il Cairo) - Seminar “Future of Our Past. A sustainable


FOP Mediterranean Day

NEW

The next October 10th 2015, will take place a Mediterranean Day about sustainable touristic

development of historical centers. During the day, some events will take place at the same

time in many locations.

Several Universities of Mediterranean Basin as well as many municipalities joined it and will

organize events. More than 15 events will be part of this important day.

International Workshop

The Egyptian partner, IEREK, will organize the International Conference on Urban Planning

and Architecture Design for Sustainable Development, that will take place in Lecce, Italy.

During this conference there will be a workshop on FOP project. At the event, more than 100

stakeholders will take part from several countries, and experts in urban planning and

sustainable development. A great visibility occasion, in order to spread FOP view.

Partners involved

(International

Forum)

B P1 P2 P3 P4 P5 P6 P7 P8 P9

Conferences,

Seminars and

Round Tables

B P1 P2 P3 P4 P5 P6 P7 P8 P9

FOP

Mediterranean

Day

B P1 P2 P3 P4 P5 P6 P7 P8 P9

International

Workshop B P1 P2 P3 P4 P5 P6 P7 P8 P9

Level of

implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Main results

Organization of around 30 seminars, conferences, panel discussions and workshops in all the

countries eligible for FOP project.

The events will:

- Spread FOP view in the scientific world;

- Promote scientific debate about touristic sustainable development of historical

centers of Mediterranean Basin;

- Inform public opinion about urgency to promote a touristic sustainable development

in the historical centers of Mediterranean region;

- Involve undergraduate students in affecting these themes.

Attachments

File: FOP Conference Format

File: FOP Seminar Format

File: FOP Mediterranean Day

File: FOP Round Table Campi Salentina

File: FOP Round Table Paestum


Action 1.2.1 PLUS - Organization of Round Tables in the Universities of Southern and

Eastern Stream to involve their territories

Description

This action has to be implemented in cooperation with some universities settled in the

eligible regions of the ENPI CBC MED project. It consists in organizing some round tables in

the historic centers interested in implementing the tourism development model proposed

within FOP and, therefore, in entering the Mediterranean network that will be the final

output of the project. Each event foresees the involvement of representatives of government

institutions, the local University and the all partnership. It should be carried out either in the

old town that we think could join the Mediterranean network or at the local University. The

activity arises primarily from the need to involve municipalities of the southern and eastern

Mediterranean Sea shores following what has already been done by Italian partners in this

first phase that managed to involve in the project - by making them formally join the FOP

activities - almost twenty historical centers. Consequently the activity is be mainly addressed

to the coastal regions of the southern and eastern Mediterranean Sea shores and to the

universities located there.


Level of

implementation 10% 20% 30% 40% 59% 60% 70% 80% 90% 100%

Main results

This activity is "multitasking": it is a communication activity (it explains the project and its

aims), it is an activity of dissemination (it describes the project results and benefits), it is still

an activity of promotion (it fosters the involvement of other historical centers in the

network). Here are the main objectives of this activity:

1. Promoting the subscription to the project and, ultimately, to the Mediterranean

network of "sustainable tourist historic centers";

2. Spreading the knowledge on the FOP project and its aims in the places (local

communities) that are supposed to have direct benefits from the implementation of

the tourism development model proposed by FOP;

3. Raising local governments’ awareness on the need to promote a model of tourism

development focused on the respect for the cultural values of the historic centers and

on the involvement of local communities;

Making new town centers endorse the project through the formal membership of

government institutions concerned and/or representatives of the local communities involved

(membership includes the signature on the part of the representative of the government

institutions of the historic centers of a formal letter of intent following what has been done

by the mayors of some Italian Municipalities).

Attachments

File: Communication to Universities 1

File: Communication to Universities 2


Action 1.2.2 Workshops organization

Description

I workshop – Some partners had to make territorial reports of the historical centers involved

in the project: all of them realized the first workshop involving local stakeholder in order to

integrate territorial analysis and start building the strategic plan for sustainable development

of tourism in historical centers. This activity brought a good local visibility for the whole

project, involving touristic operators as well as local community actors.

II workshop – Every partner is planning second workshop in order to show the project of

touristic sustainable development and the network. These workshops will take place by

October 2015.


Level of

implementation

(I workshop)

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

(II workshop) 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Main results

Thanks to the workshops, it is possible to achieve these results:

- To spread the project vision amongst local communities;

- To promote the joining the project amongst public and private touristic operators of

the historical centers;

- To involve local stakeholders in the requirement of a sustainable development in the

historical centers, involving local communities and respecting local values.

Attachments

File: Workshop synthetic Report


Action 1.2.3 Scientific & Popular Publications to spread FOP approach

Description

This actions consists in disseminate the FOP sustainable touristic model, through scientific

and educational publications. It is now planned the publication of a book concerning the

model of touristic planning “community involved”. The book will also explain the

experimentation field and the outcome. Furthermore, the action considers to publish

scientific and educational papers on national and international journals.

In this action all the projects partners are involved, with the coordination of Società

Geografica Italiana.

Partners involved

International

Publication

Planning

B P1 P2 P3 P4 P5 P6 P7 P8 P9

Scientific &

Popular Papers B P1 P2 P3 P4 P5 P6 P7 P8 P9

Level of

implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Main results

Two kinds of action: scientific publication and scientific papers.

Scientific Publication – The volume describes how to promote a sustainable tourist

development of Mediterranean Historic Centers , starting from the experience of FOP project

This publication is in progress, and will be printed by half November 2015.

Scientific Papers – The scientific papers have to explain FOP objectives and methodology,

trying to validate the model in the scientific community.

At this time, at least 5 articles are in the evaluation process from scientific journals. More are in

progress.

Attachments

File: Pollice.doc [Scientific Paper publishing on Bollettino della Società Geografica Italiana

(language: Italian + English)]

File: International Publication Index. pdf

Future of Our Past. Tourism Development Strategies

for the Historic Centres of the Mediterranean


Action 1.2.4 Sharing Experience: Video on community involved tourism

development project

Description

The main objective of this activity is to show the follow-up of the model of sustainable

tourism development for the historic centers of the Mediterranean Sea Basin focused on a

local communities’ more active involvement, through video interviews with people who

promoted and carried out some experiences of sustainable tourism within their local

contexts.


Level of

implementation 10% 20% 30% 40% 59% 60% 70% 80% 90% 100%

Main results

The action is already started, following these steps:

1. Each partner detects some experiences of sustainable tourism carried out in its

country and particularly focused on local communities, with particular reference to

cases of scattered hotel. - Deadline: end of June 2015.

2. For each successful experience we will create a descriptive card of it to be uploaded

on the project website (www.futureourpast.eu). - Deadline: end of July 2015

3. For the most significant experiences we will detect a key-informant (promoter of the

initiative, local administrator, manager of the scattered hotel) and we will make a

video interview to him. – Deadline: end of September 2015.

4. Video interviews are posted on the project website (www.futureourpast.eu) and on

social networks in order to spread awareness on these activities and promote

NEW



emulation mechanisms through the development of similar initiatives in other places -

Deadline: end of October 2015 .

Remark: During the partners meeting (14th May 2015) a video interview made by the Italian

Geographical Society in Salento (Italy) to the inventor of the scattered hotel and former

Mayor of the municipality of Specchia Preti (Lecce, Italy).

Attachments

Video “Specchia scattered hotel”: www. futureourpast.eu


Action 1.3.1 Involvement of Local Governments of historical centers

Description

The action consists in enriching network by promotion of joining of municipalities and other

local bodies engaged in valuing historical centers. Adhesion of these bodies to the project will

facilitate spreading FOP values, and strengthen network.

After formal joining, the body is involved in following steps and become part of network.


Level of

implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Main results

- Joining of new public and private bodies;

- Spreading FOP values and make aware stakeholders;

- Strengthen network power in promotion on touristic market;

- Development of new partnerships amongst involved bodies.

List of subscriptions, classified for type

Municipalities:

- Otranto

- Castrignano de’ Greci

- Guardia Sanframondi

- Maglie

- Gangi

- Ruffano

- Formello

- Frascati

- Acquapendente

- Campi Salentina (waiting for resolution)

- Rocca Pia (waiting for resolution)

- Genzano (waiting for resolution)

- Rocca Priora (waiting for resolution)

- Specchia (waiting for resolution)

- Ortelle e Vignacastrisi (waiting for resolution)

Altri enti:

- Pro Loco di Scala

- Pro Loco di Tramonti

- Pro Loco di Furore

- Associazione Scala nel Mondo

- Furorè, Società per lo sviluppo e la promozione del turismo culturale e dei beni

culturali

- Parco Regionale del Partenio (waiting for formal subscription)

- Associazione dei Borghi più Belli d’Italia (waiting for formal subscription)

- Parco Regionale Otranto – Santa Maria di Leuca (waiting for formal subscription)

- Parco Nazionale del Cilento e Vallo di Diano (waiting for formal subscription)

- Gal Terra d’Arneo (waiting for formal subscription)

Attachments

File: FOP Membership Proposal


Action 1.3.2 Edutour: Educational Tour to promote the scatterd hotel in Behtlehem

Description

The main objective is to promote the scattered hotel in Bethlehem in the media and among

tour operators in the main countries of the Euro-Mediterranean tourist markets and,

simultaneously, to spread the knowledge of the project Future of Our Past and the results

achieved by this with the creation of a transnational network for a joint tourism promotion of

the historical centers of the Mediterranean Sea Basin.


Level of

implementation 10% 20% 30% 40% 59% 60% 70% 80% 90% 100%

Main results

The action is already started, following these steps:

1. The Palestinian partner (P6) will draft a program of the “EduTour” and will present it

to the partnership (Steering Committee) through a Skype call. On the basis of the

agreed project, an official programme of the event will be elaborated and it will be

advertized through a leaflet in English. - Deadline: end of May 2015.

2. Partners of the North Shore identify the (either national and foreign) representatives

of the media and of the distribution system (tour operators), to be invited to the FOP

Educational Tour (EduTour) and collect their subscriptions, transmitting their

references (names, contact details, etc.) to the Lead Partner (SGI) which will make the

official invitations and collect their definitive acceptances. The leaflet of the event and

an extensive documentation concerning all the activities foreseen within it and the

pilot site in Bethlehem where they will take place will be sent to participants in the

NEW

FoP EduTour - Deadline: end of July 2015.

3. The EduTour will take place between the end of September and the beginning of

October. 20 actors (journalists and tourism intermediaries) plus 4 representatives of

the European partners who selected the operators and 2 representatives of the

Palestinian partner will take part in it. – Deadline: end of October 2015.

After about 15 days since the end of the EduTour operators’ feedbacks and impressions will

be collected on the hotel and the overall tourist experience, verifying their interest in joining

the transnational Network (redemption of the event).

Attachments

File: FOP Educational Tour.pdf

Objective 1 Ensure coordination of communication activities within the project’s

partnership

Action 2.1.1 Training of partners concerning communication and visibility criteria

Description

On the occasion of the Kick-off meeting, in Rome, there was a communications training in

order to realize a participative Communication Plan. During this day, the presentation of the

project FOP (File: FOP Project Presentation Final) and a Communication file (File: FOP

Communication Strategy Draft) were provided to partners. Later, all partners received the

visibility criteria, and a format for external communications.


Level of

implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Main results

To direct communication actions of the partners;

Level out communication actions;

Coordinate communication actions;

Enhance partners self-evaluation skills, related to communications activities.

Attachments

File: FOP Project Presentation Final

FOP Communication Strategy Draft


partnership

Action 2.1.2 Constitution of a project communication team

Description

The Communication Team was settled in January, 2015, but the members changed several

times due to change in partnership (Tunisian and Egyptian partner). Also, UNIMED had to

change the communication manager due to personal reason.

The Communication Team convened in many ways:

a) Direct meeting;

b) Skype conferences;

c) Telephonic conversations;

d) E-mails

e) Biannual reports


Level of

implementation 10% 20% 30% 40% 59% 60% 70% 80% 90% 100%

Main results

During first year, Communication Team made these activities:

4 Skype conferences;

Sharing two interim reports on the activities developed and to develop (first 6 months

– first 12 months) sent from Partner Communication managers;

Briefing during Partner Meeting in Malta.

Attachments

File: FOP Communication Team.pdf


partnership

Action 2.1.3 Definition of guidelines and actions for the elaboration of

communication plan

Description

Several documents was prepared in order to realize Communication Plan and following

upgrade process:

1) Recommendations for a communication strategy for FOP project – This document

include aims, actions and communication tools that every partner can use in

development of Communication Plan (File: FOP Communication Strategy Draft.pdf);

2) Operative clues of the Communication Plan framework of every partner, in order to

support integration in the Communication Plan;

3) Online sharing of the Plan amongst all the partners;

4) Sending of a document regarding guidelines for external communication, in order to

guide partners actions within Communication Plan (File: FOP External

Communication Guidelines.pdf);

5) Sending of a “Communication Memo” to the partners in order to verify progress (File:

FOP Communication Memo 2.pdf)


Level of

implementation 10% 20% 30% 40% 59% 60% 70% 80% 90% 100%

Main results

1) Design of project Communication Plan;

2) Design of Communication Plans of each partner;

3) Coordination of communication actions of each partner;

4) Progress update of Communication Plan

Attachments

File: FOP Communication Strategy Draft.pdf;

File: FOP External Communication Guidelines.pdf

File: FOP Communication Memo 2.pdf


partnership

Action 2.2.1 Organization of project meetings

Description

During the six months Kick-Off meeting was realized in Rome, Italy, in the building of Società

Geografica Italiana (Palazzetto Mattei – Villa Celimontana), where was made the foundation

of the project. Later, Partner’s Meeting took place in Ravello, Italy, initially planned in

Alexandria, Egypt. Egyptian partner had to leave the project due to inability to receive

government permit. Finally, we started organization of International Forum of Malta, and

related partner meeting.

According to the results of the first and second meeting, there are good chances of success for

the future of the project, and the above all, for the following meetings.


Level of

implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Main results

Direct results:

Organizations of kick-off meeting in Roma, in the building of Società Geografica

Italiana;

Organization of the partners meeting in Ravello, Italy.

Organization of the partner meeting in La Valletta, Malta.

Link results:

Strengthen partnership;

Improve coordination level amongst partners.

Attachments

File: FOP Kick-off Meeting Rome

File: FOP Partner Meeting Ravello.pdf


partnership

Action 2.2.2 Definition and implementation of a 3 monthly procedure on

implemented activities

Description

Monitoring process is composed by 3 different activities:

1. Skype Conference every 3 months, involving every Communication Manager,

regarding communication activities progress;

2. 6 months report regarding activities achieved and in progress, with a specific form;

3. Bilateral links for solving specific problem regarding just single partners.


Level of

implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Main results

Continuous monitoring of the project and Communication area;

Strengthen partnership and addressing public efforts;

Quick solution for communication problems.

Attachments

File: 1st Communication Report.pdf

File: 2nd Communication Report.pdf

Objective 1 ……………………………………………..

Action 2.2.3 Development of tools for sharing information within the partnership

Description

A continuous activity of sharing information, i.e. regarding problems related to the project or

to the communication activities, helped to quickly solve problems. For this activity several

tools were used, informal ones, like telephone and social networks, and formal ones, like

specific reports, like the one attached.


Level of

implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Main results

1. Quick problem solution;

2. Accelerate check process, self-control and cross-control;

3. Sharing problems and solutions with all the partnership.

Attachments

File: FOP Communication Help format.pdf

fop - futureourpast.eu · communication interim report 30 june 2015 . communication activities list...

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