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Opening key note to the Annual Conference of Foodservice Network, an association of the Dutch Food industry. Utrecht, The Netherlands. March 2012.

TRANSCRIPT

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#SOCIETY30

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RONALD VAN DEN HOFF

#SOCIETY30

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ZOMBIE CASINOCAPITALISM

….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:

¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”

€ 2,5 - € 5 BILLION

€ 1 BILLION

NICK LEESON6,5 YEAR IN JAIL

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ZOMBIE BLOOPERS

DECADENTIE VAN DE PLUTOCRATIE- besluiteloos leiderschap- extreme belastingdruk- maatschappelijke ongelijkwaardigheid- overmatige wet- en regelgeving- zelfgenoegzaamheid

Robert Adams, Decadent Societies

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before 1800 1850 1990 2030

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DIGITAL-INFORMATION

SOCIETY

ORGANIZATION QUANGO SCARCITY

SCHOOL-SYSTEMMONEY BOXES

VALUE-CHAIN

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CLASH

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ZOMBIE BLOOPERS

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ZOMBIE BLOOPERS

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“WE TRY TO SAVE JOBS

ON BOARD OF THE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

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INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – KNOWMADSSELF EMPLOYED PROFESSIONAL

ZP1.0 2.0 3.0

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Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

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TAICHI

“Authenticity, what consumers really want”, Pine & Gilmore, 2007

PRINCIPLE OFECONOMIC VALUECREATION

EXTRACT MAKE DELIVER STAGE RENDER

?

TransformationExperienceServiceGoodCommodity

€ < 0,10 € 0,10 - €0,25 €0,75 - €1,50 €2,00 - €5.00

CUSTOMIZATION

COMMODITIZATION

PROGRESSION OF ECONOMIC VALUE*:

SERENDIPITY LEADS TO TRANSFORMATIONS

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SIMPLE, SMART, SHARING & SUSTAINABLE

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DATAIS THE NEW OIL

DATA

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DATA

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TRANSPARANCY

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sharing

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SIMPLESMART

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COLLABORATION

SELFORGANIZATION &COLLABORATION

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SELFORGANIZINGBYSHARING

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CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

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SMARTSOLUTIONS&TEAM BUY

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DIALOGUE&CO-CREATION

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PRODUCT SERVICE SYSTEMS

COLLABORATIVECONSUMPTION

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COLLABORATIVECONSUMPTION

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COLLABORATIVECONSUMPTION

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VIRTUALPHYSICAL?

VIRTUAL

+

PHYSICAL

=

3RD SPACE

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SMARTSOLUTIONS:VIRTUAL WORLDS

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SMARTSOLUTIONSRETAIL

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SEATS2MEET.COM

THE STORY:

“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

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SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

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MIRRORVIRTUALITY

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“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

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SEATS2MEET.COMBUSINESS MODEL

8

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

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BUSINESSMODEL

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EXPERIMENTEER!

TOEGANG

BELANRIJKER

BEZIT

MAAK

STAKEHOLDERS

SLIMMER

DAN JEZELF

WORDT GRENZELOOS:

Geografisch

Departementaal

Functioneel