foods pt 2
DESCRIPTION
Presentation to Regional School Group on November 12, 2008TRANSCRIPT
Building a Local Food
System Part 2: What We Have Learned
NE Iowa Food & Fitness InitiativeNE IA Food & Farm Coalition
February 2008
•Sold $915,000 of food directly to consumers.•2nd Allamakee: $329,000•7th Winneshiek: $282,000•29 apple orchards•47 vegetable farms
•Source: 2002 Ag Census
•$3.5 million in organic sales•10% of the certified organic farms in Iowa•26% of the total organic sales for the state
State Ranking: Organic Sales•1st Winneshiek•2nd Allamakee•6th Howard•8th Clayton
•Source: 2002 Ag Census
•7 restaurants, 2 institutions started serving local food •Increased local food events and farmers markets •Increased number of farmers starting or expanding food enterprises•Food coop membership grew by 350 members and are opening a new store triple in size. 23% of product sales is local food
Source: 2007 Base-Line Survey
Direct market meat products Eggs
Direct market fruit and vegetables
CSAs
Produce Auction
NE Iowa Region
18,622
14,67521,305
22,002
9,916
86,520 people3312 square miles
Map Source: Keystone AEAOur Schools…
County Food at home
(million $)
Food away from home (million $)
Total (million $)
Allamakee 19 14 33Clayton 24 19 43Fayette 28 22 50Howard 13 10 23Winneshiek 25 19 44Total 109 (56%) 84 (44%) 193
Source: Bureau of Labor Statistics
Dollars Spent on Food each YearTotal Income = $1.29 Billion
Food Million dollars
Meats, poultry, fish and eggs $24 M
Fruits & vegetables $22 M
Cereals and bakery products $15 M
Dairy Products $13 M
Other food products (includes sweets, fats, oils)
$35 M
Total $109 M
Food Eaten at Home:
Source: Bureau of Labor Statistics
Direct Food Sales = $ 1 M
$1 M / = 1%
Full Service Grocery Stores
Small grocery stores
Convenience Stores
Farmers Markets
Produce Auction
CSAs (Community Supported Agriculture)
71% had heard of locally produced food before receiving the questionnaire
Of those who had heard of this concept, 58% usually shop local, if available
On average, the farthest distance respondents are willing to travel to obtain locally produced foods is 30.1 miles
51% of respondents strongly agreed with the statement “I trust farmers/producers in my local area to grow and offer safe food”
Household Survey results: Awareness
48% “Would purchase locally produced foods, but unable to find them”
52% “Will go out of their way to purchase locally produced foods”
76% of respondents reported they would be more likely to purchase locally produced foods if they were available in their local grocery store
Household Survey Results: Availability
41% said locally grown food would be appealing to their customers.
57% said they currently use locally grown food61% said they are not purchasing or stopped
purchasing local food products Due to lack of access or availabilityHad not been approached by local farmer/processorDid not know who to contact
Institutional Survey –November 2006
35% said state codes and regulations were a barrier
Price of local food is a barrierOnce barriers are removed, 85% said they would
purchase local food. Buyers reported they would be willing to pay 12%
more.
Institutional Survey –November 2006
What have we learned?The look and significance of agriculture in NE IAThe opportunities in food productionConsumers and Institutions will support a local food
systemIdentified the barriers to local food use