foodcoin presentation - fce platform · 2017. 12. 27. · long food supply chains have led to...

30
FOODCOIN PRESENTATION

Upload: others

Post on 02-Aug-2021

5 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

FOODCOIN PRESENTATION

Page 2: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

ImportantDISCLAIMER

Foodcoin tokens are just utility tokens which

can be used only on the 1000EcoFarmsplatform and network, and are not intended tobe used as an investment.

The offering of Foodcoin tokens on a trading

platform is done in order to allow the use ofthe 1000EcoFarms platform and network, andnot for speculative purposes. The offering ofFoodcoin tokens on a trading platform doesnot change the legal qualification of thetokens, which remain a simple means for theuse of the 1000EcoFarms platform andnetwork, and are not a security.

FoodCoin Group AG is not to be considered

as an advisor in any legal, tax or financialmatters. Any information in the white paper isprovided for general information purposesonly and FoodCoin Group AG does not provideany warranty as to the accuracy andcompleteness of this information.

FoodCoin Group AG is not a financial

intermediary according to Swiss law and is notrequired to obtain any authorization for AntiMoney Laundering purposes.

Page 3: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

Acquiring Foodcoin tokens shall not grant

any right or influence over FoodCoin GroupAG’s organization and governance to thePurchasers. Regulatory authorities arecarefully scrutinizing businesses andoperations associated to cryptocurrencies inthe world. In that respect, regulatorymeasures, investigations or actions mayimpact FoodCoin Group AG’s business andeven limit or prevent it from developing itsoperations in the future. Any personundertaking to acquire Foodcoin tokens mustbe aware of the FoodCoin Group AG businessmodel, the white paper or terms andconditions may change or need to be modifiedbecause of new regulatory and compliancerequirements from any applicable laws in anyjurisdictions. In such a case, purchasers andanyone undertaking to acquire Foodcointokens acknowledge and understand thatneither FoodCoin Group AG nor any of itsaffiliates shall be held liable for any direct orindirect loss or damage caused by suchchanges.

FoodCoin Group AG will do its utmost to

launch its operations and develop theFoodcoin platform. Anyone undertaking toacquire Foodcoin tokens acknowledges andunderstands that FoodCoin Group AG doesnot provide any guarantee that it will manageto achieve it. They acknowledge andunderstand therefore that FoodCoin Group AG(incl. its bodies and employees) assumes noliability or responsibility for any loss ordamage that would result from or relate to theincapacity to use Foodcoin tokens, except incase of intentional misconduct or grossnegligence.

Page 4: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

The current business models led themajor food and ag corporations topush the small and medium-scale foodproducers out from the local markets.

Global food market:KEY ISSUES

Page 5: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

Long food supply chains have led to reducingthe consumption of local products. That hasled, in its turn

to a reduction of the number ofsmall and medium-scale farms

increasing the average ageof farmers

lowering the competitiveness, turningthe very fragmented market ofagricultural products into the market oflarge corporations and intermediaries.

logistics

taxes marketing

banking Etc.

taxes marketing

bankingEtc.

logisticstaxes

Page 6: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

As an example, even in the United States a

farmer gets only 16 cents for every dollar

paid by the final buyer for the products he has

produced.

Page 7: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

FOODCOIN ECOSYSTEM will provide an equal access to aglobal food market for farmers, producers and consumerswith the modern financial instruments. It will create a widemarket of organic food with fair prices.

OurSOLUTION

customers

logistics & insurance

regulatory authorities

distributors

restaurants & cafe

grocery stores

farmers & food producers

Page 8: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

It doesn't matter what size yourfarm is. Just sign up on the platformand begin to use it

Page 9: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

FOODCOIN ECOSYSTEM (FCE) is a blockchainecosystem, architecturally designed to create a globalmarketplace of food and ag products on the existingplatform 1000 EcoFarms with the opportunity to addother platforms. FCE will be based on Ehtereumtechnology.

Page 10: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

Smart-contracts will be in the core of transactions.Using of smart-contracts will cut of a numbermiddlemen from the transaction chains. And it willdramatically reduce the costs of transactions andprices for final customers.

Page 11: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

The FOODCOIN ECOSYSTEM deals willtake place with the use of smartcontracts, while the transactions willaccept a proper cryptocurrency namedFoodCoin (FOOD).

Page 12: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

1database in a distributed

ledger 2remote user verification —

DIGID 3own cryptocurrency —

FoodCoin (FOOD)

5own payment system —

DiPay (DP) 6advanced multi-functional

cryptowallet — Wallok

7product authentication —

Product Origin ID (PRORID)

4smart contracts library —

Smaco

FCEFUNCTION

Page 13: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

BenefitsFOR BUYERS AND SELLERS

Direct access to each other. Network economymodel will produce synergies for all membersof the ecosystem using co-operation witheach other in feedback loop system.

Page 14: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

business development planning

strategic market research

BenefitsFOR SELLERS, DISTRIBUTORSAND MANUFACTURERS

Global marketplace will provide the unlimitedaccess to new markets, the opportunity towork both in local and global markets, theinstruments for strategic market research andbusiness development planning.

Page 15: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

BenefitsFOR BUYERS

Access to an unlimited range of the original,high-quality and low-priced goods and thesellers will get the growing flow of favorablydisposed consumers.

Page 16: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

Natural food marketPOTENTIAL

Over $1 TRILLIONhealthy food market worldwide (source: Euromonitor)

70% of customers in the United States

willing to pay more for local products (source: AT Kearney)

8669 of farmers markets in the United

States. Growth by 98% over 10 years (source:USDA)

$602 BILLIONgrocery retail sales in the United States (source: Statista)

12-16% of all food will be sold online

until 2023 (source: AT Kearney)

51% of customers believe that local

products are underrepresented on the market (source: AT Kearney)

Page 17: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

CooperationWITH LARGE COMPANIES

Recognizing similar missions, Bitland andFoodCoin joined efforts in November of 2017to make each company’s work more efficient,and their long-term achievements stronger.

from a joint press release oncooperation in Africa with theAmerican company BitLand Global, which deals with the transfer of landcadastres of African farmers to theblockchain

“”

Page 18: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

COMPETITION

INTERNET-BASED GROCERS

Relay Foods, Abel & Cole, Good Eggs

capital intensive ventures

hard to scale

products are expensive

BLOCKCHAIN COMPANIES

Ambrosus, Arc-Net, ripe.io

don’t have existing platform

narrow focus

PURE PLAY ONLINE COMPANIES

Local Harvest, Agrilicious, Farmmatch

different revenue models

outdated technology

narrow focus

TRADITIONAL FOOD DISTRIBUTORS AND GROCERS

not focused on local food

low-value proposition — “bad” food is cheap, “good” food is too expensive

Page 19: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

CompetitiveADVANTAGE

1 Globally focused full-fledge blockchainecosystem

2 Based on existing and operating global marketplace 1000EcoFarms

3 Wide range of blockchain tools for sellers and buyers

4 Farmer retains control of pricing and distribution

5 Addressing all aspects of local food, including food sales, food donations, food waste, farmer services, etc.

Over 4000 registered users;

5 continents where users are registered (Canada, Mexico, Great Britain, India, Australia, Malawi, Nigeria, Ukraine, Belarus, and others);

Over 700 sellers in the United States and Russia (approximately 50/50);

Average growth 20% per month, the sales start from october 2016.

Page 20: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

Governmental Subjects

customs authority

customs authority

insurance company

smart-contract (Smaco)

DiPay Cryptopaymentprocessing service

Escrow-payment (based on partner

service)

Cryptocurrency exchanges (based

on partner service)

FCE User (Buyer)

FCEWallet

FCE User (Seller)

FCEWallet

FCE external Subjects

FCE internal Subjects

tax authority

Page 21: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

FCETOKEN

At the Token Generation Event stage when theFoodCoin blockchain is not available yet the ERC-20tokens will be issued.

The ERC-20 tokens received by the users for theparticipation in the market research in August-September 2017 and purchased during TGE willallow the tokens holders to exchange them in a 1to 1 ratio for a full-value FoodCoin cryptocurrencyas soon as the blockchain is launched.

ERC-20 1 to 1

Page 22: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

ROAD MAP

August 2017Market research

Establishing an Office in Switzerland (Crypto Valley, Zug)

December 2017December 2017Token Generation Event.

Sale. 1-st stage

Development ofmultifunctional multisig

wallet Wallok.

December 2018

Page 23: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

Launching of Smaco smart contracts for closed and open blockchains with a flexible customizable hierarchy of access and administration

May 2019

December 2019Development of DIGID

technology (remote user identification)

PRORID — products and goods origin authentication system

October 2020

May 2021Development of DiPay

payment processor

Page 24: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

FCEIN THE MEDIA

WALLSRTEET:ONLINE

FoodCoin: The way to a sustainable food trade“ ”THE COINTELEGRAPH

Growing the Garden: How to Use Blockchain in Agriculture“

”ССN

What Does Blockchain and Your Weekly Groceries Have in Common?“

BITCOINER.TODAY

ICOs: FoodCoin, agriculture and food in the Blockchain“

”THE BLOCKCHAIN.KR

FoodCoin blockchain system development for local food economy ... ICO Accomplishes

$ 1.5 million in One Day

“”

ECONOTIMES

FoodCoin Pre-ICO Reaches $1.5 Million on First Day“

Page 25: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

Tokensalet

STAGE 1

THE MARKET RESEARCH

THE ERC-20 TOKENS INITIAL DISTRIBUTION

Market research was successfully carried outin August-September 2017 and revealed a highinterest in the project and concern around theworld with the problems of production and fairdistribution of food

9% of the total amount of tokens (and later offull-value FoodCoin cryptocoins) that will beissued by the FoodCoin blockchain

Page 26: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

Tokensalet

STAGE 2

31% OF THE ERC-20 TOKENS WILL BE DISTRIBUTED

ACCORDING THE CURRENT EXCHANGE RATEthus, the total amount of tokens distributed among the initial FCE followers will be 40%

the second round of FCE will take place in the second half of 2018before FoodCoin blockchain is ready for launch.

Page 27: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

TGEt

THE RATE

1 FOOD = 0,0001 ETHERC-20 tokens will start to be freely accessed andexchanged on specialized crypto-exchanges after the endof the 1st stage of TGE. Thus the market price of theFoodCoin cryptocurrency will be established for themoment of its appearance.

Page 28: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

10%

20%

15%

10%2,5%

2,5%

40%

TOKEN ALLOCATION

10% - social projects

20% - ecosystem development

15% - founder

10% - miners

2,5% - advisory board

40% - FCE followers

2,5% - team

Page 29: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

FUNDS ALLOCATION

20%

20%

15%5%

14%

6%

10%

5%5%

10% - social projects

20% - team

15% - FCE infrastructure development

14% - operating costs

6% - TGE related costs

20% - marketing

5% - loyalty program

5% - food and Ag startups accelerator

5% - experts and advisers

Page 30: FOODCOIN PRESENTATION - FCE Platform · 2017. 12. 27. · Long food supply chains have led to reducing the consumption of local products. That has led, in its turn to a reduction

[email protected]://twitter.com/foodcoin_io https://t.me/Foodcoin