foodblogsouth 2011 - hungry for more
DESCRIPTION
FoodBlogSouth 2011 presentation:Hungry for More: How Blogging Can Keep Customers Coming Back for MoreBy Wade Kwon© 2011 Birmingham Blogging AcademyFor more, visit http://itswa.de/fbs2011-hungry.TRANSCRIPT
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Hungry for More:How Blogging KeepsCustomers ComingBack for More Wade Kwon Birmingham Blogging Academy @WadeOnTweets
Photo: Rakka (CC)
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How will your foodbusiness stand out?
Photo: Roger Smith(CC)
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!e story of a meal is more importantthan ever to customers.
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People care about what they eat.
Photo: Bread for the World (CC)
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People must must must get valuefor their money and their time.
Photo: The Food Pursuit (CC)
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Food isshifting awayfrom routine toentertainment.
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Telling thatstory requiresmore e!orton your part.
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Photo: duncan c (CC)
Information must be current to fans.
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Informationmust beinterestingto fans.
Photo: Tom Stovall (CC)
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Information must be personal to fans.
Photo: ToGa Wanderings (CC)
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Information must be inviting to fans. ..Photo: Steve Evans (CC)
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Telling that story requires less e!ort on your part.
Photo: Blake Patterson (CC)
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You have colleagues to help tell the story.
Photo: Jason DeRusha (CC)
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You canbuild anaudiencethat asksquestionsand wantsinformation.
Photo: J. Mark Dodds (CC)
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You have tools at your "ngertips.
Photo: Guccio at Moleskiner.net (CC)
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Tell your story if you want to stand out.
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itswa.de/fbs2011-hungry
@WadeOnTweets
BirminghamBlogging.comPhoto: Adam Engelhart (CC)
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Photo: Scott Jones (CC)