Food Trucks and Employee Engagement

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Post on 11-Aug-2014

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Stand to the right. Decide on your order before you get to the window then open wide. The current trend for truckside dining is continuing to grow and the National Food Truck Association estimates that restaurants-on-wheels generate $1 billion of sales annually in the U.S. Whats interesting to note is that only part and probably not the largest part of this phenomenon is about food. The rest of the buzz centers on the highly personal experience of the individual diners. Standing in line for lunch at our favorite food truck location, we got to thinking about how similar this experience was to a well-designed employee engagement strategy (and yes, that is the kind of thing we thought about in the food truck line, because wed already decided on the pork belly taco with the cilantro-lime reduction, so we had some extra time). Heres what we mused before we got ready to chow down. http://www.biworldwide.com/en/white-papers/employee-engagement/employee-engagement-on-wheels

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Food Trucksand Employee Engagement Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com The National Food Truck Association estimates that restaurants-on-wheels generate $1billion of sales annually in the U.S. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com The really interesting part about food trucks, besides the food, is the buzz that centers on the highly personal experience. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com Next time youre standing in line for lunch at your favorite food truck location, think about how similar the experience is to a well-designed employee engagement strategy. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com Its all about social Twitter and Facebook are the chief connection points between food trucks and their legion of uber-urban hipsters. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com Its all about social If you arent out in front with social media allowing managers and employees to follow, recognize and reinforce each other socially, then you might be giving your engagement program a flat tire. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com Customizable experience Diners love being part of an experience they can personalize. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com Customizable experience When an engagement program is completely personal, its closer to becoming completely effective. Allow your employees to choose how they would like to be recognized and let them opt in or out of social participation. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com mix it up One of the new trends in the food truck craze is a Food Truck Jam where people can sample from many different places. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com mix it up The element of surprise and the thrill of getting something that might be in limited supply can keep your employees interested in whats coming up next and on board with what they need to reach the goals youve set. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com be where they are Those who drive food trucks are masters at anticipating just the right corner where enthused customers will be congregating. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com be where they are Dont take for granted that your messaging is always going to work in any one place. Think about your audiences as customers you need to find and position your messaging where theyre most likely to see it. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com Worth their while The only way to build up a loyal fan base for a food truck is to deliver great food in a fun environment, time after time. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com Worth their while Many employee engagement programs have limited communications, unclear goals, rewards that fall short and rules structures that favor the same old winners. It takes time to create an engagement strategy that will keep employees excited and ready to participate. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com Download our article now to learn more about how you can make your employee engagement strategy as interesting as a food truck offering a bacon-cronut- quinoa kabob. Stand to the right. Decide on your order before you get to the window thenopen wide. The current trend for truckside dining is continuing to grow andthe National Food Truck Association estimates that restaurants-on-wheelsgenerate $1 billion of sales annually in the U.S. Whats interestingto note is that only part and probably not the largest part of thisphenomenon is about food. The rest of the buzz centers on thehighly personal experience of the individual diners. Standing in line for lunch at our favorite food truck location,we got to thinking about how similar this experience was to awell-designed employee engagement strategy (and yes, that is thekind of thing we thought about in the food truck line, because wedalready decided on the pork belly taco with the cilantro-limereduction, so we had some extra time). Heres what we musedbefore we got ready to chow down: Its all about social: Many food truck owners say theycouldnt do what they do, or sell as much food as they do, withouta heavy reliance on social media. Twitter and Facebook are thechief connection points between one mobile food unit and its legionof uber-urban hipsters who follow its location the way rabid sportsfans follow the play-by-play. The lesson for your engagementprogram: if you arent out in front with social media allowing yourmanagers and employees to follow, recognize and reinforce eachother in ways they prefer, then you might be giving yourengagement program a hard-to-overcome flat tire. Customizable experience: Diners love being part of anexperience they can personalize. Thats why they follow their favoritefood trucks to certain corners, events or taprooms, perhapscreating a traveling dinner by stopping for their favorite menu itemat a number of trucks. The secret here is that its all about theindividuals personal choices and, no surprise, thats the secretof a well-designed engagement program too. Allow your employeesto choose how they want to be recognized. Let them opt-in oropt-out of social participation. When an engagement program iscompletely personal, its closer to becoming completely effective. Mix it up: One of the coolest new trends in the food truck craze is whats being called a Food Truck Jam, where an areas top mobile venues gather in one location to allow for prime grazing with minimal schlepping. Peoplelove the little of this, taste of that experience that sampling from lots ofdifferent places can bring. No two experiences are the same and theresalways something new to try. Thats a good strategy to keep in mind when youre planning an engagement strategy too. The element of surprise and the thrill of getting something that might be in limited supply can keepyour employees totally on board and interested in whats coming up next. ENGAGEMENT ON WHEELSWhat food trucks can teach you about effective employee engagement John OBrien, Vice President, Employee Performance Group BI WORLDWIDE BIWORLDWIDE.com BI WORLDWIDE 2013 | Proprietary & Confidential Engagementon Wheels What food trucks can teach you about effective employee engagement Stand to the right. Decide on your order before you get to the window thenopen wide. BIWORLDWIDE.com | Australia | Canada | China | India | LATAM | UK | US Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com follow us... BI WORLDWIDE uses the principles of behavioral economics to produce measurable results for our clients by driving and sustaining engagement with their employees, channel partners and customers.

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