food restaurant
DESCRIPTION
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Exhaust 5000 Rs/-
A/C 50000 Rs/-
Outdoor playing equipments 50,000 Rs/-
Other staff:
Receptionist Security Guards Sweepers Service employees
Objectives:
Our six objectives are summarized below:
Understand our customer, competitors and industry.
Provide the best product and services
Continue to grow our business in the selected fields of interest.
Balance our business goals with our financial objectives.
Make the transaction from a single point of Sale Company to a distributed
sales company.
Refine the company values and culture by hiring the best people.
Industry AnalysisBusiness plan Page 1
CEO
Marketing manager
HR manager
Finance manager
Operational manager
Production plant manager
Chef
Cooking experts
Analysis of competitor:It’s a fundamental of business where you have competition along your business. If you
want to overcome your competitor you must have knowledge of that business as much
you have your own. Similarly 3ArS Fast Food is facing considerable competitors in
Gujrat area like;
KFC
MacDonald’s
UFC
Sawad
AFC
Domino
Pizza huts…etc
But here our opportunity is, no one have any branch in Jalal pur Jattan.
Competitive Advantage strategies:
Competitive advantage strategies are now playing a vital role in world wide businesses.
These are very useful to contain or maintain a competitive edge. 3ArS Fast Food
will follow differentiation strategy, diversification strategy, marketing advantage strategy
and geographic expansion strategy.
Differentiation strategy:
We are providing high quality food because our mission is
“Our customer health is our profit”
Marketing advantage strategy:
3ArS Fast Food is providing some services for the first time and has
got first mover advantage.
Diversification strategy:
Business plan Page 2
It implies that 3ArS Fast Food will expand by new service and high
quality food with the passage of intervals.
Geographic expansion strategy:
Geographic expansion means to add new places and new disciplines. We
start our business in Jalal Pur Jattan and next target is Gujrat, Kharian, and
all over the Pakistan after 3 years of establishment of our business. Because
of, in these area life style are changed day by day and the reason is that,
after establishing of university of Gujrat, education level will also increase,
it would change the people thinking and in these areas mostly people are in
foreign countries.
Description of ventureProducts:
Burger
Chicken piece
Hot wings
Nuggets
French fries
Soups
Drinks, Coffee & tea
Business plan Page 3
Ice cream, deserts, salad
Rice, kebab, rolls
pizzas
Size of business:It’s a small scale business based on partnership between five people with mutually
agreement.
Business share:
CEO (Anum Rafique) 25% share of whole business. Remaining four has equal
shares;
Financial manager (Syeda Um-e-Rubab) 18.5% share
Marketing Manager (Sehrish Ashraf) 18.75% share
Operation Manager (Anum Tariq) 18.75% share
Human resource manager (Syed Anum Nawazish) 18.75% share.
Profit and loss
Profit and loss will be distributed on the basis of their share percentage
Office equipment: Computer
Telephone set
Office furniture
Stationery
Electric fan
Lights
Exhaust
AC
Business plan Page 4
Printer
Background of entrepreneurs:Our business is based on partnership and every partner is the student of business
administration in university of Gujrat, it’s our project to develop a business plan as an
entrepreneur. We are in (BBA) 5th semester and before this, we completed different
projects in different subjects like marketing, cost accounting, business ethics and human
resource management as well. In marketing we developed a marketing plan in which our
product is “date shake”, in business ethics we developed a business plan on Nestle
Company and tell them their ethical issues and their solutions, and now in this semester
we complete our project on activities and functions of human resource department in
PepsiCo.
Production planPhysical plant
Area:
The piece of land which is required to organize the whole set up is about 4500 sq feet
(1 canal) for our restaurant.
Color scheme:
“Every color has meanings”
Our presenting color is pixel organic, because it attractive and show freshness. And it is sophisticated.
Business plan Page 5
Machinery and equipmentEquipments & machinery used in production house
Oven
Potato French fries machine
Dough mixture
Food processor
Frying machine
Microwave
French fry cutter
Food cutter
Sauces
Cutlery set
utensil
Names of suppliers of raw material Javed Iqbal
Adil Akbar (paars bakery)
Waqas Khalid (whole seller)
Nadeem Butt
Marketing plan
Objective of marketing manager:
According to the marketing manager of 3ArS Fast Food that
marketing department has two objectives;
The first department of 3ArS Fast Food is to create
the awareness and provide the following information to the
higher authorities of 3ArS Fast Food.
Business plan Page 6
This department shows the marketing position of the organization.
This department shows the market share of 3ArS Fast Food.
This department gives the suggestion to the higher authorities for the future
improvement.
This department provides the information about their competitors to the higher
authorities of 3ArS Fast Food.
The second basic objective of Marketing Department is that it meets the
budget in the required time span. The marketing department of 3ArS Fast
Food is to promote its products and make the future plan to live in the budget.
Every business needs the information’s about market before going to start. These
information’s will help in achieving the goals and setting
targets. There are different contents for the assessment of any
market, which are given under here:
Market Segmentation:3ArS Fast Food will be marketed to people on the basis
of demographic, psychographic and geographic
characteristics.
Behavioral characteristics:
In behavioral aspect they segmented the market on the basis of quality, taste and
price. Following are the different possible segments in this regard.
Taste conscious
Quality conscious
Class conscious
Combination of price and quality
Demographic characteristics:
Business plan Page 7
Demographic characteristics include age, sex, occupation, education, income and
race. We segmented our market on following bases.
Gender: 3ArS Fast Food is for each gender both male and
female.
Income: Everyone can use the 3ArS Fast Food service upper
and middle class.
Age: age limitation for using this product above 15
Occupation: By profession also everyone can use this product means
businessman student workers and other peoples.
Education: It has no need more education that why the person who
know something can easily enjoy with this product.
Family life cycle: 3ArS Fast Food is suitable in every stage of
life like single married couple and also those who have children can
use this product.
Lifestyle: This product is used in every level of social class like
upper, middle class.
Attitude : When the customers once buy this product after that they
can use the product continuously.
Purchasing decision: Often 3ArS Fast Food changes the
purchasing decision of customers because of
its good attributes.
Target Market: After evaluation of various segments, 3ArS Fast Food
has decided to target the market of Urban, Sub-urban and
rural area as well but everyone can use this product means
businessman student workers and other peoples.
Market positioning:As we mentioned our location before that we shall introduce 3ArS Fast Food
in Jalal Pur Jattan (tanda chowk). It is supposed to
be best areas of Jalal pur Jattan. This location will
Business plan Page 8
satisfy our target market demands. These are one of the educational concerning
accommodation area as well as on the back of 3ArS Fast Food there are residential area,
in front of our restaurant there is commercial area as well which are exactly to our
demands. All the mentioned areas are the good markets for 3ArS Fast Food.
Marketing Mix
Marketing mix is also known as 4 P's. Including product, price, place, promotion. These 4
points have much importance in the house of marketing. The whole monopoly revolves
around these 4 P's. But when we talk about the fast food business, there must be focus on
these 4p’s
price:Prices of Chicken PCs. and all the other products of 3ArS Fast Food are set by the
Head Office by adopting the proper method. According to
Marketing Manager Price of any product is equal to the cost plus desirable
profit.
Main concern is to sell in volume and maintain it on long term basis. They
are charging a price which they think fair to customers.
The policy of 3ArS Fast Food is that they do not set the prices on the
basis of competitors. The aim of 3ArS Fast Food is to satisfy the
customers in low prices. In economics we can say that when the prices are
constant, the demand of product increase, volume of sale is increase, and
revenue is also increase, as a result of this circle the profit of the
organization is increase but the prices remains constant. So selling on low
prices has a valid justification.
Place:Our targeted market is Jalal pur jattan
Market place
And we are looking for more in future like Market space
Products:Business plan Page 9
Burger
Chicken piece
Hot wings
Nuggets
French fries
Soups
Drinks, Coffee & tea
Ice cream, deserts, salad
Rice, kebab, rolls
Pizza’s
Promotion:
Public RelationsTo implement and maintain total quality management our company will have a customer
service department, which will note each and every request of the customers and will
note down complaints by the customers.
Advertisement
Product will be announced in all print and electronic media like ;
Newspaper
Ads through Cable
Internet
Face book
We will conduct seminar in UOG
Promotion Budget
In phase 1 of three months we are spending 7,000 for the promotional purposes. While
Business plan Page 10
In 2nd phase of three months we will increase the amount from 7,000 to 10,000.
In 3rd phase and last phase of this year we will spend more then 10,000
Operational pan
Administration of any organization is working under a proper setup. It performs all tasks and achieving their goals by following and fulfilling the requirements of an organization. Every organization has a hierarchy flow in which every employ is performing their job by focusing the aim of their organization. The hierarchy chart of 3ArS Fast Food is given under here;
Other staff:
Security Guards Sweepers Service employees
CEO (Chief Executive Officer):
CEO is one who has to make decision at high level of management the whole
organization is under the CEO. The CEO of 3ArS Fast Food has to perform
several tasks, providing finance, organize international competition, look after
branch manager and marketing management, increasing relations and make better
Business plan Page 11
Marketing manager
HR manager
Finance manager
Operational manager
CEO
strategies. All the tasks which are performed beyond the line of visibility
including all new technological process are controlled by CEO.
Marketing Manager:
Marketing is a major aspect of every business, so marketing department plays an
important role in all organization. 3ArS Fast Food marketing manager has to
perform such task which plays an important role in promoting organization. He
has to perform operations like advertisements, campaigns and look after the Web
site of 3ArS Fast Food.
Finance department:
Finance department is one of the most important departments where the CEO can
collect the following reports for timely decisions like
Budgeting
Cash flow
Profit and loss statement
Expense sheet
Project plan sheet
Financial analysis
Balance sheet etc.
The report will be submitted to CEO to finance manager to control financial crisis
Operational department:
It is very important department in the 3ArS Fast Food. The in charge of the
operation department is operation manager. This operation manager is responsible
for the following operations and functions.
Cooking
Cleanliness
Administration of restaurant.
Business plan Page 12
Complaint handling of the customers
Daily order to procurement Department
Day to day demand forecasting
Daily lectures to crew people
Trained the employees
HRM department:
According to the marketing manager of 3ArS Fast Food that HRM Department play a
very important role in the organization.
It is usually says that if the staff and worker are satisfied and happy with their
organization environment than no force can hurdle to get achievements but it only occurs
if the people have some connections with top line managers, therefore CEO can get an
interface through HR department. HR department will take step by step approach like
through
Appraisal letters
Evaluation reports
360° feedback report and with other reports CEO will get his target and goals by
teamwork.
Organizational plan
In 3ArS Fast Food, owner and manager are same. It will be established as a partnership.
There will be five partners:
Anum Rafique, Anum Tariq, Syeda Anum Nawazish, Syeda Um-e-Rubab, Sehrish
Ashraf. In which four partners have equal ownership in the business but one of them have
25% share in their business and she is CEO of the 3ArS Fast Food. Background and
roles of each partner are described in the following;
Business plan Page 13
Management team background:Our business is based on partnership and every
partner is the student of business administration
in university of Gujrat, it’s our project to
develop a business plan as an entrepreneur. We
are in (BBA) 5th semester and before this, we
completed different projects in different subjects
like marketing, cost accounting, business ethics and human resource management as well.
In marketing we developed a marketing plan in which our product is “date shake”, in
business ethics we developed a business plan on Nestle Company and tell them their
ethical issues and their solutions, and now in this semester we complete our project on
activities and functions of human resource department in PepsiCo.
Duties and responsibilities of the partners:
Responsibilities of marketing manager:
Marketing department of 3ArS Fast Food is play a very important role in the organization.
The first and basic function of this department is to promote its products in the
market in different ways. According to the marketing manager of 3ArS Fast Food
we advertise our products through print media, banners, etc.
This department creates the awareness among the people about the packages,
which are given on the special events like Eid, Basant, etc.
Marketing Manager of 3ArS Fast Food says that it is the world of competition,
therefore to survive in the market we work for the future. So the third function of
marketing department of 3ArS Fast Food is to make plans to achieve the
objective of organization in future.
Marketing department of 3ArS Fast Food also analyses to increase or decrease
the sale.
Business plan Page 14
When the sale of 3ArS Fast Food is going to decrease, the marketing department
of 3ArS Fast Food conducts a proper marketing research to find out the
problems, basic reason behind the problem and try to solve it and to save the
organization from this type of faults in future.
Responsibilities of finance manager:
This Department is also responsible for maintaining fixed assets listening and arranging
insurance cover on the assets of the business the tax related issues of the Business and all
the transactions processing’s, e.g. recording of sales and payments etc, are also handle by
the Finance Department. Finally the Finance Department liaises with internal and
external auditors, product margins, variable cost and fixed assets within the business as
well.
Responsibilities of operation manager:
This operation manager is responsible for the following operations and functions.
Cooking
Cleanliness
Administration of restaurant.
Complaint handling of the customers
Daily order to procurement Department
Day to day demand forecasting
Daily lectures to crew people
Trained the employees
Responsibilities of HR manager:
The HRM Department performs the following functions:
Reviewing application form
Interviewing applicants
Business plan Page 15
Inducting new employees
Appraising employees performance
Make a decision about the employees training
Provide a career advice to subordinates
Financial plan
The total amount to established that business is Rs.1100000 while in that amount Rs.
400000 is the reserve fund, which is the liability of the business. Which will be returned.
Business plan Page 16
Here we have prepared our forecasting of our business for our business. First we have
shown our expenses and then we tried to show how our projected revenue will generate
Expenditures
Depreciation costs for every year within a five year period:
Year 1st year 2nd year 3rd year 4th year 5th yearDepreciations 1081194 864955 691964 553572 2214285
12 months expenditure throughout the yearBusiness plan Page 17
One time expense Rs/-Building Contract cost for five years costs: 500000
Business registration Fee: 45000
Production house equipments 75000
Furniture and Decorations 190000
Playing area equipments 50000
Other setup charges 110200
Value added tax VAT 705120
total 1675320
expense 1st year 2nd year 3rd year 4th year 5th yearRental 144000 144000 144000 144000 144000
Administrative 100000 119900 129000 150000 175000
Technology (machines)
300000 326900 387920 412500 456300
Salaries 26000 33000 39000 46000 50000
Depreciations 1081194 864955 691964 553572 2214285
Others 556000 568500 691964 6635727 597600
Total 2207194 2057255 2083848 1969799 3637185
Investments & Revenues
Our Investors total contributed:
Revenue Calculation
1st year 2nd year 3rd year 4th year 5th yearProjected revenue
22080850 3168930 5712534 8130737 8361250
Expense 2207194 2057255 2083848 1969799 3637185Balance 8906 1111675 3628686 6160938 4724065
Business plan Page 18
Anum Rafique 285200Syeda Anum Nawazish 197040Anum Tariq 197040Syeda Um-e-Rubab 197040Sehrish Ashraf 197040Total 1073360 Rs/-
From above we can see that we will enjoy the most incomings in the 4th year after
launch. And this is a positive sigh that we will have been reached at the break even point
within 1st year.
The total amount to established that business is Rs. 1073360 while in that amount Rs.
388160 is the reserve fund, which is the liability of the business. Which will be returned.
3ArS Fast FoodBALANCE SHEET
FOR THE YEAR ENDED 31 DEC.2011
ASSETSFIX ASSETSBUILDING 500000COMPUTER 17,500PRINTER 9,000TELEPHONE SET 700FURNITURE 40,000STATIONARY 5,000FAN 20000LIGHT 3000EXHAUST FAN 5000A.C 50,000REGISTRATION 35,000TOTAL FIXED ASSETS 685200CURRENT ASSETSCASH 388160A/R 0TOTAL ASSETS 1073360
LIABILITIES + O .E OWNER EQUITY 685200LIABILITIES 388160
TOTAL ASSETS 1073360
Business plan Page 19
Exist strategyIf some of misconducts or any breakup among our partnership comes may be we can
dismiss our business. Though there is a low possibility but if one of the following
scenarios happens we will close our business-
If any bankruptcy happens to us
If law enforces us to do so
If our partnership breaks up
If we become unable to run business
Business plan Page 20
Swot analysis
Strength
Friendly environment
Professionally trainers
Co facility for specific timings
Our trained chef (training from Greeks)
High quality of products
Weakness
Less space for future project
Lack of Experience as a entrepreneur
Comparatively equivalent pricing
Opportunity
Attractive Future Projects
no direct competitor
demand of the fast food in this area gradually increase
Threats
there will competitor in future
Contingencies
Legal and Security Issues
Business plan Page 21