food or accommodation-led outlet · marqués de cáceres, blanco — rioja, spain a crisp, light,...
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3 crowncellarswines.co.uk 4
A balance of red/white – ensure that sweeter white options are available.
If you’re aiming for the premium end of the market your list will need:If you’re appealing to the mainstream market your list will need:
and tailored to your venue,
Lists are created on an individual basis
your customers’ preferences
and your menu
FOOD OR ACCOMMODATION-LED OUTLET
A new world bias
Lighter wines available by the glass.
Accessible sparkling choices
Simple meal matching recommendations - e.g. good with steak
Equal balance of old world and new world.
Wider range across all price points and styles.
An old world bias on reds, leaning towards new world on white, sparkling and rosé.
Trade up options on all key varietals.
Strong presence on sparkling, Champagne and rosé.
Menu pairing recommendations work well in a list however if your menu changes regularly it can be more cost effective to highlight these recommendations on chalkboards. However it’s still a good idea to highlight your most profitable wines.
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