FOOD MATTERS LIVE

18 November 2014

Jo Newstead

Head, Partnerships - Food

“A Healthier Diet - The Government’s

Voluntary Partnership with Industry”

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Working with business and industry

– Voluntary Partnership

• Aims to create an environment that supports people

to make informed, balanced choices and to help them lead healthier lives.

• A voluntary partnership between business, government and wider stakeholders, including public health and NGOs.

• Opportunity for business and other organisations to lead the way in positively shaping the environment to improve health.

• Action on: food, alcohol, physical activity and health at work.

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Food Pledges

We now have nine collective pledges

F1 – Out of home calorie labelling

F2 – Salt reduction. Now closed. See F9

F3 – Artificial trans fats removal

F4 – Calorie reduction

F5(a),(b),(c) – Salt reduction for caterers

F6 – Fruit and vegetables

F7(a),(b) – Front of pack labelling

F8 – Saturated fat reduction

F9 – Salt reduction 2017

F10 – Out of home maximum per serving salt targets

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REFORMULATION Pledges on salt reduction, but also included in calorie and

saturated fat reduction pledges

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A call to action on Obesity - launched October 2011

• National ambition:

- A (sustained) downward

trend in levels of excess

weight in children and

adults by 2020

• Also aim to reduce the

population’s calories by 5

billion a day - industry to

play a leading role.

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Obesity…what does it mean…

62% of adults and 28% of children are overweight or obese

Cost

• To the NHS of £5.1Billion each year

Harm

• Obesity is the leading cause of type 2 diabetes, heart disease and some cancers

Mortality

• An estimated 40,000 deaths per year in England attributable to being overweight or obese (10%)

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Calorie Reduction

Launched 2012

“We will support and enable our customers to

eat and drink fewer calories through actions

such as product/ menu reformulation,

reviewing portion sizes, education and

information, and actions to shift the marketing

mix towards lower calorie options. We will

monitor and report on our actions on an annual

basis."

Deliberately broad in nature – menu of options.

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Calorie reduction pledge Deliberately broad in nature:

• sugar reduction incorporated as part of calorie reduction

• not just focussing on one nutrient at the expense of another, eg

removing sugar and adding starch in cereals, ultimately not

reducing calories

• not to be in conflict with other pledges, eg saturated fat

reduction

• not to exacerbate health inequalities

Main aim is to reduce OVERALL calories. 8

Reformulation has resulted in a national

reduction of 700,000 kcals per day for its

customers in 2013.

CALORIE REDUCTION – 41 businesses

committed

Mars and Nestle have pledged that single

serve chocolate/confectionary will have no

more than 250kcals per portion by end of

2014; Mondelez by end 2015.

30% reduction in calories in Sprite and

smaller 250ml cans of Coke. New Coca

Cola life – 30% less calories –

sweetener stevia

Subway

• Range of eleven new Low Fat flatbreads replacing SUBWAY wrap, offering consumers a healthier alternative. Lower in calories, carbohydrates, fat, saturates, sugar and salt and contains more fibre than the wrap without compromising on taste. The flatbread is also a smaller serving size than the wrap.

• Low Fat Subs that feature in the SUBWAY REAL DEAL value offer are also available on flatbread, giving consumers access to this new range at a low price point.

• Introduction of the Bear Fruit Yoyos, a pure fruit snack, and the Capri-Sun Fruit Crush to the Kids Pak as a lower calorie replacement for the Cookie product and other soft drinks.

Salt reduction – 2012 and new targets

Over 70% of the retail market and

65% of major high street restaurants

and contract caterers have made

commitments to reduce salt in

everyday foods like meat products,

bread, cheese, ready meals and

snacks.

F9. Salt Reduction 2017

Targets have been developed for

salt reduction for 76 specific food

groups that contribute most to people’s salt intakes

and which are to be achieved by December 2017.

The levels set for some categories are considered aspirational and will require acceptable technical solutions if they are to be achieved in full, but progress towards these goals will bring public health benefits.

F10. Out of Home maximum

per serving salt targets

• This pledge aims to help consumers lower their

salt intake while eating meals out of the home by limiting the amount of salt in popular meals and dishes.

• Targets have been developed for salt reduction for 11 food categories (24 sub categories), based on the ten most popular food groups purchased in the out of home sector with the addition of a specific target for children’s meals. Businesses should aim to meet these targets within 2 years of signing up to this pledge.

F5. Salt Catering To enable caterers and their suppliers to play a

fuller part in salt reduction, we have three

additional salt pledges for different business

models.

• Training and kitchen practice

• Reformulation

• Procurement

Work in conjunction with each other and in support of other salt pledges

INFORMATION

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Out of Home Calorie Labelling First food pledge.

“We will provide calorie information for food

and non alcoholic drink for our customers

in out of home settings from 1 September

2011 in accordance with the principles for

calorie labelling agreed by the Responsibility

Deal.“

45 businesses signed up

1 in 3 meals sold on the high

street now display calorie

labelling, including 70% of

the fast food and takeaway

meals

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Front of pack nutrient labelling

Businesses who have agreed to adopt the UK

scheme and apply this consistent format account for

two thirds of the market for pre-packed foods and

drinks

Promotion, product mix and marketing

Working in partnership, (PepsiCo, Britvic,

Odeon, Empire and Reel Cinemas) actively

encourage more people to lower their

calorie intake and choose no/low-calorie

options.

Britvic plans to stop selling full sugar Fruit

Shoot saving 2.2 billion kcals.

Continued to lead with no/low sugar variants

in above line advertising.

Lidl, Tesco and ALDI removing sweets

and confectionery from checkouts

Burton’s introduced new lower calorie

alternatives, eg Wagon Wheelies, which

have approx. half the kcals of the core

Wagon Wheels products per portion.

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Supported by Action across Government and

focusing on the individual….

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Monitoring

-Annual reports

-Independent evaluation from

London School of Hygiene

and Tropical Medicine

What’s next?

-Further sign up across pledges and sectors, especially out of home

-Election 2015

-Voluntary partnership to continue?

Further information: https://responsibilitydeal.dh.gov.uk/category/food-

network/