food deserts icsc fl conf 8.31.15

Architects/Design and ConstructionSpecial Industry Groups (SIGs)

Food Deserts Orlando and Throughout Florida

ICSC Florida conference August 31 2015

Steve DuffyVP Grocery Cuhaci & Peterson

Jason BurtonChief City Planner at City of Orlando

Curtis Ostrodka VHB Manager Planning + Design Studio

Roniece Weaver Executive Director, MS, RD, LD Hebni Nutrition

John CrossmanPresident Crossman & Company


Our PanelConsiders the challenges of Food Deserts Orlando and Throughout Florida

WHAT IS A FOOD DESERT?


A. The opposite of a food oasis.

B. Neighborhoods/towns without ready access to fresh, healthy or affordable food.

C. What you eat for dinner.

The o

pposite

of a fo

od oas

is.

Neigh

borhoods/

tow

ns with

out ...

What

you e

at fo

r din

ner.

9% 8%

83%

Please answer via the Turning Point Response Device on your seat.


Food deserts are defined as urban neighborhoods and rural towns without ready access to fresh, healthy, and

affordable food.

• No Food Access or Fast Food/Convenience Store only• Lack of access contributes to poor diet, which can lead to multiple

health issues


• Is it a local, state or national issue?

• How does the issue vary from urban to rural locations?

• Parramore District in Orlando • What is the economic reality?• How can everyone (retailer/community)

benefit from development in food deserts?




WHERE ARE FOOD DESERTS

WHERE ARE FOOD DESERTS FOUND?

A. Big City

B. Little City

C. Suburban Areas

D. Rural Areas

Big C

ity

Little

City

Suburb

an A

reas

Rural A

reas

27%

51%

15%

7%



ABOUT HEBNI NUTRITION


Orlando Food Deserts, Low Income and Low Access Areas


Comprehensive Nutrition assessment

Conducted in 2009 Assess need of community Select strategy Craft a plan Execute & Assess


SUN LIFE GROCERY STOREParramore, Orlando

BEFORE AFTER


FRESH STOP

• Mobile farmers market created to serve Central Florida’s food desert neighborhoods.

• Launched in January 2015, the mobile market offers fresh fruit and vegetables at budget-friendly prices.

• Fresh Stop helps to drive positive health outcomes and create a road map for generational change for families in communities hardest hit by diabetes and heart disease.

ICSC Florida conference August 30 – September 1, 2015

WHAT DOES THIS MEAN TO US?

A. Helping peopleB. Improving communitiesC. Healthier children/familiesD. New/renovation development project = $$E. Exposure and recognition by cityF. Name in paper/on news

Helpin

g people

Impro

ving c

omm

unities

Health

ier c

hildre

n/fam

ilies

New/r

enovatio

n deve

lopm

ent p...

Exposu

re a

nd reco

gniti

on by

city

Name in

pap

er/on n

ews

18%

37%

2%2%5%

37%


What is the benefit to you and others of identifying a food desert and working to solve the issue?



A. Create a pro-forma

B. Have a vision and a champion

C. Be aware/find incentives

Creat

e a p

ro-fo

rma

Have a

visio

n and a

cham

pion

Be aw

are/

find in

centiv

es

0% 0%0%


What can your team do to move a project/plan forward to deal with a food desert?



A. Façade improvementsB. Local property tax rebatesC. USDA grantsD. CDBGE. All of the above

Faça

de impro

vem

ents

Loca

l pro

perty

tax r

ebates

USDA g

rants

CDBG

All of t

he above

0% 0% 0%0%0%


Which incentives/types of assistance below does the City of Orlando and/or partner agencies offer?


WHAT CAN BE DONE?

Cities have to set the table for future development of their neighborhoods:

• Accommodate future development beyond the existing zoning.

• Are there strategic Growth Management policies that support rezoning that allow for development, tailored for transitions to the surrounding neighborhood?

• Does the City identify catalytic sites as a case study?

• Does the vision support accessibility through transit and other modes?

• Is there parity between the nice side of town where redevelopment is occurring and more neglected communities in terms of infrastructure and incentives?

• Does the City attempt to bridge traditional divides (interstate highways, railroads).


WHAT CAN BE DONE?

Funding Pro-Forma Gaps:Tax Rebates (over a period of up to 10 years)Tax Increment Financing by a CRACash as an incentive (includes construction of parking and other amenities).USDA Food Desert incentives

Moral of the story: Even if the City does not have a formal incentive program in place, it is helpful in crucial areas that a potential developer bring forward a pro-forma that the City may be able to contribute, especially if there is a vision and a champion (e.g. Commissioner Hill). A developer may be able to garner support for incentives more quickly than staff.


WHAT CAN BE DONE?

A. Miami B. OrlandoC. JacksonvilleD. TampaE. GainesvilleF. TallahasseeG. Elsewhere

Mia

mi

Orlando

Jack

sonvi

lle

Tam

pa

Gaines

ville

Talla

hasse

e

Else

wher

e

18%

35%

0%

26%

0%

9%

12%


Who in the room is familiar with food issues in?


CASE STUDYPARRAMORE TODAY

Existing Conditions:• 6000 residents• Median Household Income $15,500• Unemployment Rate 23%• Homeownership Rate 9%• Low Educational Attainment• Chronic Health Problems



Typical Retail Shopping OptionsThe challenge: balancing heritage and economic development

The Grocery Store


The relationship between Parramoreand downtown’s central business district is changing




Healthy Community Design Principles

Drive economic development by creating a unique identity

Improve access to job opportunities

Promote social and environmental justice

Increase housing opportunities

Make education the cornerstone of revitalization

Empower champions for a healthy community

Promote access to healthy food

Invest in people, not cars

Maximize the opportunity for all residents to get physical activities

Encourage mixed-use development


City of Orlando


Thank you!
