food by phone newsletter september 2014
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Food by Phone offers a service to restaurants by providing an alternative sales channel as well as a service to customers by bringing to them the food that they could only get by braving the terrible Bangkok traffic.TRANSCRIPT
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AppiA, the RomAn tRAttoRiA
FEATURED RESTAURANT
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F O O D B Y P H O N E ’ S M O N T H LY N E W S L E TT E R
DeALS on WheeLS
MADAM T
VIA VAI
INDUS
Order over 599 baht Get Free a portion of Sago pearls in
coconuts milk with cantaloupe (146-82)
Order over 599 THB and get a FREE pasta Arrabiata
(added in the system)
Get a Free Black Olive Naan
with every order of 799 Baht
BLACK SWAN
MAMA PITA BoURBoN ST.
Order a Full Baguette Sandwich and get a Half one for Free
(maunal add in only)
Order over 499 Baht and Get a Free
Veggie Pita Pocket
Order over 599 baht Get Free a portion of Pecan Pie (67-131)
LE LAPIN
ThE CEDAR
Order over 599 THB and get a Free 20 cm
Sandwich of your choice (maunal add
in only )
Order over 599 THB and get a Free
GARLiC pASte With pitA BReAD
hARLEM ShAKERS
Buy 2 get one free (Exclude Lobster and
Wagyu)
LAST MONTH’S WINNERChristian Todte won 2 nights voucher at
Aava resort with Exotissimo Travel Agency
2 winners will receive complimentary vouchers at
SEPTEMBER 2014
Appia brought the Roman trattoria to Bangkok. A
dining style that is less formal than a ristorante but
more formal than an osteria. The restaurant was
created by Paulo Vitaletti a veteran Italian chef
who previously worked at Angelini, the Italian
restaurant at Shangri-la Hotel Bangkok and Jarrett
Wrisley the proprietor of Soul Food Mahanakorn
in Soi Thonglor.
Chef Paolo grew up as a butcher’s son, eating
hearty homemade pastas, stews, and roasted
meats brought home by his father and prepared
lovingly by his mother. When he grew tired of
working in hotel restaurants he decided to open
a place of his own. He had known Jarrett for a
long time and they had talked about opening a
restaurant together. What they agreed on was
to serve a style of cooking, rustic, satisfying, and
uncompromising in quality served in a casual
environment. Here they have successfully mixed
class with warmth and charm.
It’s their seating that makes the dining experi-
ence, downstairs is a narrow wood and stucco
setting. It almost feels as if there is an open log
fire tucked away, which of course there isn’t.
By contrast up on the mezzanine level feels ap-
propriate for a private dinner in Don Corleone’s
study.
The menu of Roman-style dishes is short, simply
printed on one side of a sheet of A4 paper. Yet
CONTINUED ON PAGE 2 >>
S P E C I A L P R o M oT I o N S
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Bangkok’s Best Restaurants delivered to your door at your Fingertips!
due to its rotating mouth watering specials, it
never gets dull.
As with great Italian cuisine it’s ingredients driv-
en, prepared with minimal intervention cooking
techniques. For example their salad of roasted
organic beetroot, is a combination of the plump
and refreshing vegetables with deliciously
smooth stracchino cheese. The addition of
crunchy pumpkin seeds and arugula salad with
a balsamic vinegar dressing for a subtle hint of
tart bitterness, simplicity taken to the next level.
All of their pasta is hand made in-house. A must
try is their ricotta stuffed ravioli served with a
spicy tomato and nduja, (a Calabrian salami
made of pork roasted with red pepper to give
it a fiery character) sauce. Once the ravioli has
been eaten this dish cries out for fresh home-
baked bread to wipe the plate clean.
The food plating is minimal, kept simple to let
the quality of the ingredients shine on the plate.
Their porchetta, rolled fatty and boneless pork,
stuffed with fennel, garlic and rosemary, is roast-
ed on the in house Roman style rotisserie. It’s
not a refined cooking technique but the result is
crispy crackling wrapped around succulent herb
infused meat.
Meat doesn’t get more humble than oxtail but
it’s the way they stew the meaty hunks that el-
evates simplicity into something rather special.
The pieces of meat are combined with zesty gre-
molata, chopped fennel, garlic & parsley, served
with hand rolled Sardinian fregula pasta, nutty
FEATURED RESTAURANTAppiA
Opening Hours :
2013
Credit cards :
Price per person without drinks :
FBP partner since :
AppiA20/4 Sukhumvit Soi 31 Bangkok 10110
Tel : 0-2261-2056
www.appia-bangkok.com
All major credit cards accepted
THB 350
flavoured tiny round balls similar to couscous.
The result is a delicious, hearty yet refined dish.
The dessert menu may at first glance read like a
list of dishes tried many times before, but they
never tasted this good. The classic Tiramisu is
made from a recipe give to to Chef Paolo by his
mum with decadent yet delicious creamy lay-
ers. While the sinfully rich panacotta gets its tart
punch from the mango and passion fruit top-
ping.
Good honest food combined with an excellent
wine list and impeccable service makes this the
perfect setting for a fine Roman feast. It doesn’t
matter which day of the week you choose to
dine, the place will be buzzing. It’s also the best
place in town for proper apperitivo.
tions family style.
Tues-Sun 6-11pmSat-Sun 11.30am-2.30pm
tRiBeCA ReStoBAR
PERSoNALITyoF ThE MoNTh
RIShI ARoRA
Born in Singapore, ethnically north Indian (Punjabi), however by na-
tionality he is half Thai as his mother was born in Bangkok, and half
Singaporean as his father was born there. On completion of his Na-
tional Service in Singapore he moved to Chiang Mai to work in the
family business. Wanting to open a restaurant with his sister, Shareen
they moved back to Bangkok, where they had lived before Chiangmai
to work in the family business.
“Over the past few years,” says Rishi, “ I have made many trips to New
York and have even lived there for a short period of time. It is one of
my favourite cities in the world. I love how the locals wake up early to
queue for a good breakfast or brunch. We felt that Bangkok needed
some of that brunch culture and also a place which served up clas-
sic American breakfast/brunch staples, made fresh with good quality
ingredients.”
“Both my sister and myself are graduates of Le Cordon Bleu Dusit in
Bangkok. My sister is a trained pastry chef with many years of working
experience in several restaurants in Singapore. I am trained in both cu-
linary and pastry courses and have also had some restaurant working
experience. This does provide basic grounding and some important
technical skills. However, there is no way to train or teach a person
how to run a restaurant. You learn by experience and there is some-
thing new to learn every day”.
“It had always been a dream for the both of us,” he says, “ to open
and run a restaurant. Of course, we were aware that it would require
all of our time and effort. We are very passionate about food and feel
that it is important to provide people with good quality and good tast-
ing comfort food. Also, since the early stages of conceptualising our
restaurant, we had a clear vision of what we wanted to do.”
“We both love traveling and trying new restaurants,” he says. “We
both manage the restaurant at times during different periods of the
day. In terms of selecting items for the menu, we both go through
tasting sessions with the chef and a new item is only placed on the
menu if it is approved by the both of us.”
“There are many components which contribute to a satisfying din-
ing experience,” he says. “The Interior design of a restaurant is one
of them. However, it is pointless to have a beautiful interior if the
product (ie the food) lacks in quality and taste. An ideal restaurant
would be able to strike the right balance between the food, inte-
rior, service and branding. The interior style of a restaurant should
reflect the owner’s personality. My sister and me have both tried to
incorporate that into the décor of our restaurant.”
The Brunch and coffee culture has caught on in many Asian cities
such as Singapore and Hongkong. It was a matter of time before it
came to Bangkok. Before we opened, there were just a handful of
restaurants serving brunch such as Roast, Gastro & Crepes and Co.
Now, every other restaurant is doing Brunch.
1-7 Sept.Four Seasons Hotel Bangkok, 155 Rajdamri Road, Bangkok 10330
8th Sept
10th-13thBITEC Bangna
9th-13th SeptImpact Muang Thong Thani 10am-6pm
13th-30th SeptThailand Cultural Centre
20th6.30pm Ballroom, Amari Watergate
15th Annual World Gourmet Festival
mid Autumn moon
St David’s Day BalTHB 2,700 reservations Helen Powell mobile
Food & hotel Thailand
Bangkok Gem & Jewellery Fair
Bangkok’s 16th International Festival of Dance & Music
Seven chefs, seven days, six countries and one hotel. A week of culinary indulgence supporting Save A Child’s Life From Aids charity.
The closest full moon to the autumnal equinox when it’s fullest and roundest. A Chinese festival to celebrate the end of the rice harvest.
This event combines the 4th International Exhibition for Coffee & Tea, the 14th International Exhibition for Hospitality & Retail Technology, the 4th International Exhibition for Lifestyle Ser-vices, the 2nd International Exhibition for Wines & Spirits and, Thailand’s 20th International Culinary Cup.
5 courses, 6 bottles of wine per table or 10 with free flow beer and soft drinks, entertainment by the Hong Kong Male Voice Choir
To help maintain Thailand’s position as the World’s gem and Jewelry hub, the Thai government has exempted any purchases made at this fair will be exempt from 20% import duty.
A multi-genre programme of concerts, operas, classical ballets, contemporary dances, and even a bit of jazz. Per-formances by UK-based swing band The Jive Aces, China’s National Acrobatic Troupe, Cirque Eclipse; and the Israel Philharmonic Orchestra.
When? What? Description More info?
www.foodhotelthailand.com
WhAT To Do IN BANGKoK
Tel 0-2126-8866, [email protected]
Tel 0-2630-1390, [email protected]
www.bangkokfestivals.com